Amazon Bedrock VS BERT
As of 30 October 2026, BERT is named by 134 companies and Amazon Bedrock by 1,234; Amazon Bedrock skews to companies under 200 people (33% vs 51%), BERT to companies over 1,000 (25% vs 40%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Bedrock's script and mail records show on hundreds of thousands of small sites, BERT rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Bedrock: 2–200 employees
- 33%
- BERT: 2–200 employees
- 51%
- Amazon Bedrock: 1,000+ employees
- 40%
- BERT: 1,000+ employees
- 25%
- Postings per company, 90 days
- 3.3 · 3.0
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Bedrock | share | BERT | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 9 | 1% | 3 | 2% | even |
| 2-10 employees | 60 | 5% | 15 | 11% | BERT |
| 11-50 employees | 131 | 11% | 29 | 22% | BERT |
| 51-200 employees | 212 | 17% | 25 | 19% | even |
| 201-500 employees | 187 | 15% | 17 | 13% | Amazon Bedrock |
| 501-1000 employees | 138 | 11% | 11 | 8% | Amazon Bedrock |
| 1001-5000 employees | 231 | 19% | 18 | 13% | Amazon Bedrock |
| 5001-10000 employees | 73 | 6% | 8 | 6% | even |
| 10,001+ employees | 193 | 16% | 8 | 6% | Amazon Bedrock |
| Segment | Amazon Bedrock | share | BERT | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 650 | 53% | 74 | 55% | BERT |
| Business & finance services | 298 | 24% | 22 | 16% | Amazon Bedrock |
| Manufacturing & industry | 86 | 7% | 23 | 17% | BERT |
| Media & content | 50 | 4% | 1 | 1% | Amazon Bedrock |
| Utilities & infrastructure | 26 | 2% | 1 | 1% | even |
| Commerce & trade | 24 | 2% | 2 | 1% | even |
| Consumer services & leisure | 23 | 2% | 4 | 3% | even |
| Public, community & associations | 20 | 2% | 5 | 4% | BERT |
| Health care | 18 | 1% | 1 | 1% | even |
| Property & construction | 13 | 1% | – | – | outside top 12 |
| Automotive | 9 | 1% | 1 | 1% | even |
| Transport, logistics & rental | 9 | 1% | – | – | outside top 12 |
| Segment | Amazon Bedrock | share | BERT | share | Leans |
|---|---|---|---|---|---|
| United States | 802 | 65% | 83 | 62% | Amazon Bedrock |
| United Kingdom | 98 | 8% | 14 | 10% | BERT |
| Germany | 51 | 4% | 5 | 4% | even |
| Canada | 43 | 3% | 4 | 3% | even |
| India | 31 | 3% | 13 | 10% | BERT |
| France | 24 | 2% | 1 | 1% | even |
| Australia | 22 | 2% | 1 | 1% | even |
| Singapore | 17 | 1% | – | – | outside top 12 |
| Brazil | 13 | 1% | 1 | 1% | even |
| Japan | 11 | 1% | – | – | outside top 12 |
| Poland | 10 | 1% | – | – | outside top 12 |
| Sweden | 9 | 1% | – | – | outside top 12 |
| Spain | – | – | 2 | 1% | outside top 12 |
| Austria | – | – | 1 | 1% | outside top 12 |
| Switzerland | – | – | 1 | 1% | outside top 12 |
| Greece | – | – | 1 | 1% | outside top 12 |
| Segment | Amazon Bedrock | share | BERT | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 2,243 | 44% | 273 | 46% | even |
| Software engineering | 1,150 | 23% | 28 | 5% | Amazon Bedrock |
| IT operations & business systems | 525 | 10% | 12 | 2% | Amazon Bedrock |
| Sales | 155 | 3% | 4 | 1% | Amazon Bedrock |
| Product, program & project management | 141 | 3% | 4 | 1% | Amazon Bedrock |
| General management & consulting | 55 | 1% | – | – | outside top 12 |
| Customer service & success | 28 | 1% | – | – | outside top 12 |
| Marketing & communications | 25 | 0% | 9 | 2% | even |
| Engineering (non-software) | 20 | 0% | 141 | 24% | BERT |
| Education & training | 15 | 0% | – | – | outside top 12 |
| Business development & strategy | 10 | 0% | – | – | outside top 12 |
| Finance & accounting | 8 | 0% | – | – | outside top 12 |
| Skilled trades and field service | – | – | 18 | 3% | outside top 12 |
| Quality, safety & environment | – | – | 7 | 1% | outside top 12 |
| Research and science | – | – | 5 | 1% | outside top 12 |
| Legal, compliance & risk | – | – | 4 | 1% | outside top 12 |
| Design & UX | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Bedrock →
Companies using BERT →
LLM models & APIs ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
BERT is named by 134 companies in job postings and Amazon Bedrock by 1,234; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/amazon-bedrock-vs-bert)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Bedrock vs BERT: questions
Which is more used, Amazon Bedrock or BERT?
By companies naming it in their own job postings, Amazon Bedrock (1,234) over BERT (134). By website-and-DNS footprint, BERT (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Bedrock?
33% of Amazon Bedrock companies have 2 to 200 employees, against 51% for BERT. 40% of Amazon Bedrock companies have over 1,000 employees, against 25% for BERT.
Do companies run both?
0 companies name both in their postings, usually Amazon Bedrock in marketing and BERT in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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