Amazon Bedrock VS Gemini
As of 4 November 2026, Gemini is named by 3,285 companies and Amazon Bedrock by 1,687; Amazon Bedrock skews to companies under 200 people (34% vs 43%), Gemini to companies over 1,000 (28% vs 40%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Bedrock's script and mail records show on hundreds of thousands of small sites, Gemini rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Bedrock: 2–200 employees
- 34%
- Gemini: 2–200 employees
- 43%
- Amazon Bedrock: 1,000+ employees
- 40%
- Gemini: 1,000+ employees
- 28%
- Postings per company, 90 days
- 3.1 · 3.0
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Bedrock | share | Gemini | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 44 | 3% | 136 | 4% | even |
| 2-10 employees | 108 | 6% | 254 | 8% | even |
| 11-50 employees | 174 | 10% | 482 | 15% | Gemini |
| 51-200 employees | 291 | 17% | 674 | 21% | Gemini |
| 201-500 employees | 230 | 14% | 480 | 15% | even |
| 501-1000 employees | 173 | 10% | 335 | 10% | even |
| 1001-5000 employees | 308 | 18% | 481 | 15% | Amazon Bedrock |
| 5001-10000 employees | 88 | 5% | 140 | 4% | even |
| 10,001+ employees | 271 | 16% | 303 | 9% | Amazon Bedrock |
| Segment | Amazon Bedrock | share | Gemini | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 842 | 50% | 1,326 | 40% | Amazon Bedrock |
| Business & finance services | 410 | 24% | 828 | 25% | even |
| Manufacturing & industry | 118 | 7% | 223 | 7% | even |
| Media & content | 78 | 5% | 196 | 6% | even |
| Consumer services & leisure | 46 | 3% | 182 | 6% | Gemini |
| Utilities & infrastructure | 41 | 2% | 49 | 1% | even |
| Commerce & trade | 35 | 2% | 156 | 5% | Gemini |
| Public, community & associations | 33 | 2% | 73 | 2% | even |
| Health care | 22 | 1% | 58 | 2% | even |
| Transport, logistics & rental | 20 | 1% | 50 | 2% | even |
| Property & construction | 15 | 1% | 70 | 2% | even |
| Hospitality & travel | 13 | 1% | 44 | 1% | even |
| Segment | Amazon Bedrock | share | Gemini | share | Leans |
|---|---|---|---|---|---|
| United States | 1,065 | 63% | 1,817 | 55% | Amazon Bedrock |
| United Kingdom | 128 | 8% | 198 | 6% | even |
| Germany | 59 | 3% | 187 | 6% | Gemini |
| Canada | 57 | 3% | 83 | 3% | even |
| India | 39 | 2% | 129 | 4% | even |
| France | 35 | 2% | 108 | 3% | even |
| Australia | 31 | 2% | 45 | 1% | even |
| Singapore | 21 | 1% | – | – | outside top 12 |
| Brazil | 19 | 1% | 92 | 3% | even |
| Sweden | 16 | 1% | – | – | outside top 12 |
| Japan | 14 | 1% | 41 | 1% | even |
| Poland | 14 | 1% | 38 | 1% | even |
| Spain | – | – | 50 | 2% | outside top 12 |
| Netherlands | – | – | 48 | 1% | outside top 12 |
| Segment | Amazon Bedrock | share | Gemini | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 2,789 | 44% | 2,491 | 21% | Amazon Bedrock |
| Software engineering | 1,490 | 23% | 1,934 | 16% | Amazon Bedrock |
| IT operations & business systems | 614 | 10% | 856 | 7% | Amazon Bedrock |
| Product, program & project management | 197 | 3% | 545 | 4% | even |
| Sales | 181 | 3% | 507 | 4% | even |
| General management & consulting | 73 | 1% | 213 | 2% | even |
| Customer service & success | 30 | 0% | 225 | 2% | even |
| Engineering (non-software) | 26 | 0% | 192 | 2% | even |
| Marketing & communications | 26 | 0% | 1,198 | 10% | Gemini |
| Business development & strategy | 20 | 0% | 216 | 2% | even |
| Education & training | 17 | 0% | 96 | 1% | even |
| Construction and civil | 16 | 0% | 21 | 0% | even |
| Unclassified | 10 | 0% | 59 | 0% | even |
| Finance & accounting | 9 | 0% | 304 | 3% | Gemini |
| Legal, compliance & risk | 8 | 0% | 253 | 2% | even |
| Quality, safety & environment | 8 | 0% | 45 | 0% | even |
| Design & UX | 7 | 0% | 260 | 2% | Gemini |
| Human resources | 4 | 0% | 178 | 1% | even |
| Research and science | 4 | 0% | 19 | 0% | even |
| Facilities cleaning and security | 2 | 0% | 11 | 0% | even |
| Administration & office | 1 | 0% | 143 | 1% | even |
| Arts media and entertainment | 1 | 0% | 84 | 1% | even |
| Healthcare clinical | 1 | 0% | 53 | 0% | even |
| Logistics warehouse and transport | 1 | 0% | 33 | 0% | even |
| Manufacturing and production | 1 | 0% | 20 | 0% | even |
| Procurement and purchasing | 1 | 0% | 38 | 0% | even |
| Skilled trades and field service | – | – | 51 | 0% | outside top 12 |
| Real estate and property | – | – | 22 | 0% | outside top 12 |
| Hospitality and food service | – | – | 14 | 0% | outside top 12 |
| Social care and community | – | – | 13 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Bedrock →
Companies using Gemini →
LLM models & APIs ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Gemini is named by 3,285 companies in job postings and Amazon Bedrock by 1,687; 284 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/amazon-bedrock-vs-gemini)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Bedrock vs Gemini: questions
Which is more used, Amazon Bedrock or Gemini?
By companies naming it in their own job postings, Gemini (3,285) over Amazon Bedrock (1,687). By website-and-DNS footprint, Gemini (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Bedrock?
34% of Amazon Bedrock companies have 2 to 200 employees, against 43% for Gemini. 40% of Amazon Bedrock companies have over 1,000 employees, against 28% for Gemini.
Do companies run both?
284 companies name both in their postings, usually Amazon Bedrock in marketing and Gemini in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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