Amazon Cognito VS Auth0
As of 30 October 2026, Auth0 is named by 264 companies and Amazon Cognito by 198; Amazon Cognito skews to companies under 200 people (50% vs 41%), Auth0 to companies over 1,000 (27% vs 26%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Cognito's script and mail records show on hundreds of thousands of small sites, Auth0 rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Cognito: 2–200 employees
- 50%
- Auth0: 2–200 employees
- 41%
- Amazon Cognito: 1,000+ employees
- 26%
- Auth0: 1,000+ employees
- 27%
- Postings per company, 90 days
- 2.1 · 2.0
- Website or DNS footprint
- 0 · 3,165
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Cognito | share | Auth0 | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 4 | 2% | even |
| 2-10 employees | 12 | 6% | 21 | 8% | even |
| 11-50 employees | 31 | 16% | 33 | 13% | Amazon Cognito |
| 51-200 employees | 56 | 28% | 54 | 20% | Amazon Cognito |
| 201-500 employees | 29 | 15% | 51 | 19% | Auth0 |
| 501-1000 employees | 17 | 9% | 31 | 12% | Auth0 |
| 1001-5000 employees | 26 | 13% | 34 | 13% | even |
| 5001-10000 employees | 10 | 5% | 11 | 4% | even |
| 10,001+ employees | 15 | 8% | 25 | 9% | even |
| Segment | Amazon Cognito | share | Auth0 | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 109 | 55% | 144 | 55% | even |
| Business & finance services | 39 | 20% | 59 | 22% | Auth0 |
| Manufacturing & industry | 13 | 7% | 13 | 5% | even |
| Public, community & associations | 7 | 4% | 6 | 2% | even |
| Media & content | 6 | 3% | 10 | 4% | even |
| Consumer services & leisure | 5 | 3% | 5 | 2% | even |
| Property & construction | 4 | 2% | – | – | outside top 12 |
| Commerce & trade | 3 | 2% | 3 | 1% | even |
| Health care | 3 | 2% | 7 | 3% | even |
| Transport, logistics & rental | 3 | 2% | 4 | 2% | even |
| Utilities & infrastructure | 3 | 2% | 6 | 2% | even |
| Automotive | 2 | 1% | 3 | 1% | even |
| Hospitality & travel | – | – | 3 | 1% | outside top 12 |
| Segment | Amazon Cognito | share | Auth0 | share | Leans |
|---|---|---|---|---|---|
| United States | 113 | 57% | 188 | 71% | Auth0 |
| United Kingdom | 19 | 10% | 20 | 8% | Amazon Cognito |
| France | 9 | 5% | 2 | 1% | Amazon Cognito |
| Japan | 9 | 5% | – | – | outside top 12 |
| Germany | 7 | 4% | 8 | 3% | even |
| India | 6 | 3% | 2 | 1% | Amazon Cognito |
| Brazil | 5 | 3% | 2 | 1% | even |
| Canada | 5 | 3% | 9 | 3% | even |
| Netherlands | 5 | 3% | – | – | outside top 12 |
| Italy | 3 | 2% | – | – | outside top 12 |
| Poland | 3 | 2% | 4 | 2% | even |
| Argentina | 1 | 1% | – | – | outside top 12 |
| Australia | – | – | 7 | 3% | outside top 12 |
| Belgium | – | – | 4 | 2% | outside top 12 |
| United Arab Emirates | – | – | 2 | 1% | outside top 12 |
| Cyprus | – | – | 2 | 1% | outside top 12 |
| Segment | Amazon Cognito | share | Auth0 | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 371 | 64% | 352 | 50% | Amazon Cognito |
| IT operations & business systems | 58 | 10% | 139 | 20% | Auth0 |
| Data & AI | 37 | 6% | 15 | 2% | Amazon Cognito |
| Administration & office | 12 | 2% | – | – | outside top 12 |
| Healthcare support and caregiving | 7 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 5 | 1% | 5 | 1% | even |
| Healthcare clinical | 4 | 1% | – | – | outside top 12 |
| Construction and civil | 3 | 1% | – | – | outside top 12 |
| General management & consulting | 3 | 1% | 2 | 0% | even |
| Customer service & success | 2 | 0% | 14 | 2% | even |
| Human resources | 2 | 0% | – | – | outside top 12 |
| Product, program & project management | 2 | 0% | 37 | 5% | Auth0 |
| Sales | – | – | 32 | 5% | outside top 12 |
| Marketing & communications | – | – | 5 | 1% | outside top 12 |
| Business development & strategy | – | – | 2 | 0% | outside top 12 |
| Design & UX | – | – | 2 | 0% | outside top 12 |
| Skilled trades and field service | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Cognito →
Companies using Auth0 →
Identity ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Auth0 is named by 264 companies in job postings and Amazon Cognito by 198; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/amazon-cognito-vs-auth0)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Cognito vs Auth0: questions
Which is more used, Amazon Cognito or Auth0?
By companies naming it in their own job postings, Auth0 (264) over Amazon Cognito (198). By website-and-DNS footprint, Auth0 (3,165 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Cognito?
50% of Amazon Cognito companies have 2 to 200 employees, against 41% for Auth0. 26% of Amazon Cognito companies have over 1,000 employees, against 27% for Auth0.
Do companies run both?
0 companies name both in their postings, usually Amazon Cognito in marketing and Auth0 in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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