Amazon Cognito VS AWS IAM
As of 30 October 2026, AWS IAM is named by 243 companies and Amazon Cognito by 198; Amazon Cognito skews to companies under 200 people (50% vs 37%), AWS IAM to companies over 1,000 (38% vs 26%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Cognito's script and mail records show on hundreds of thousands of small sites, AWS IAM rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Cognito: 2–200 employees
- 50%
- AWS IAM: 2–200 employees
- 37%
- Amazon Cognito: 1,000+ employees
- 26%
- AWS IAM: 1,000+ employees
- 38%
- Postings per company, 90 days
- 2.1 · 2.7
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Cognito | share | AWS IAM | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | – | – | outside top 12 |
| 2-10 employees | 12 | 6% | 14 | 6% | even |
| 11-50 employees | 31 | 16% | 28 | 12% | Amazon Cognito |
| 51-200 employees | 56 | 28% | 47 | 19% | Amazon Cognito |
| 201-500 employees | 29 | 15% | 33 | 14% | even |
| 501-1000 employees | 17 | 9% | 28 | 12% | AWS IAM |
| 1001-5000 employees | 26 | 13% | 48 | 20% | AWS IAM |
| 5001-10000 employees | 10 | 5% | 14 | 6% | even |
| 10,001+ employees | 15 | 8% | 31 | 13% | AWS IAM |
| Segment | Amazon Cognito | share | AWS IAM | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 109 | 55% | 129 | 53% | even |
| Business & finance services | 39 | 20% | 56 | 23% | AWS IAM |
| Manufacturing & industry | 13 | 7% | 25 | 10% | AWS IAM |
| Public, community & associations | 7 | 4% | 5 | 2% | even |
| Media & content | 6 | 3% | 7 | 3% | even |
| Consumer services & leisure | 5 | 3% | 5 | 2% | even |
| Property & construction | 4 | 2% | 1 | 0% | even |
| Commerce & trade | 3 | 2% | 1 | 0% | even |
| Health care | 3 | 2% | 3 | 1% | even |
| Transport, logistics & rental | 3 | 2% | 1 | 0% | even |
| Utilities & infrastructure | 3 | 2% | 9 | 4% | AWS IAM |
| Automotive | 2 | 1% | – | – | outside top 12 |
| Hospitality & travel | – | – | 1 | 0% | outside top 12 |
| Segment | Amazon Cognito | share | AWS IAM | share | Leans |
|---|---|---|---|---|---|
| United States | 113 | 57% | 186 | 77% | AWS IAM |
| United Kingdom | 19 | 10% | 13 | 5% | Amazon Cognito |
| France | 9 | 5% | 3 | 1% | Amazon Cognito |
| Japan | 9 | 5% | – | – | outside top 12 |
| Germany | 7 | 4% | 6 | 2% | even |
| India | 6 | 3% | 6 | 2% | even |
| Brazil | 5 | 3% | 2 | 1% | even |
| Canada | 5 | 3% | 7 | 3% | even |
| Netherlands | 5 | 3% | – | – | outside top 12 |
| Italy | 3 | 2% | – | – | outside top 12 |
| Poland | 3 | 2% | – | – | outside top 12 |
| Argentina | 1 | 1% | – | – | outside top 12 |
| Ireland | – | – | 2 | 1% | outside top 12 |
| Austria | – | – | 1 | 0% | outside top 12 |
| Australia | – | – | 1 | 0% | outside top 12 |
| Switzerland | – | – | 1 | 0% | outside top 12 |
| Spain | – | – | 1 | 0% | outside top 12 |
| Segment | Amazon Cognito | share | AWS IAM | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 371 | 64% | 182 | 23% | Amazon Cognito |
| IT operations & business systems | 58 | 10% | 403 | 51% | AWS IAM |
| Data & AI | 37 | 6% | 64 | 8% | even |
| Administration & office | 12 | 2% | 2 | 0% | even |
| Healthcare support and caregiving | 7 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 5 | 1% | 5 | 1% | even |
| Healthcare clinical | 4 | 1% | – | – | outside top 12 |
| Construction and civil | 3 | 1% | 1 | 0% | even |
| General management & consulting | 3 | 1% | – | – | outside top 12 |
| Customer service & success | 2 | 0% | 3 | 0% | even |
| Human resources | 2 | 0% | – | – | outside top 12 |
| Product, program & project management | 2 | 0% | 11 | 1% | even |
| Sales | – | – | 8 | 1% | outside top 12 |
| Business development & strategy | – | – | 1 | 0% | outside top 12 |
| Legal, compliance & risk | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Cognito →
Companies using AWS IAM →
Identity ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
AWS IAM is named by 243 companies in job postings and Amazon Cognito by 198; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/amazon-cognito-vs-aws-iam)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Cognito vs AWS IAM: questions
Which is more used, Amazon Cognito or AWS IAM?
By companies naming it in their own job postings, AWS IAM (243) over Amazon Cognito (198). By website-and-DNS footprint, AWS IAM (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Cognito?
50% of Amazon Cognito companies have 2 to 200 employees, against 37% for AWS IAM. 26% of Amazon Cognito companies have over 1,000 employees, against 38% for AWS IAM.
Do companies run both?
0 companies name both in their postings, usually Amazon Cognito in marketing and AWS IAM in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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