Amazon Cognito VS Azure Managed Identity
As of 30 October 2026, Azure Managed Identity is named by 119 companies and Amazon Cognito by 198; Amazon Cognito skews to companies under 200 people (50% vs 21%), Azure Managed Identity to companies over 1,000 (50% vs 26%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Cognito's script and mail records show on hundreds of thousands of small sites, Azure Managed Identity rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Cognito: 2–200 employees
- 50%
- Azure Managed Identity: 2–200 employees
- 21%
- Amazon Cognito: 1,000+ employees
- 26%
- Azure Managed Identity: 1,000+ employees
- 50%
- Postings per company, 90 days
- 2.1 · 2.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Cognito | share | Azure Managed Identity | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | – | – | outside top 12 |
| 2-10 employees | 12 | 6% | 4 | 3% | Amazon Cognito |
| 11-50 employees | 31 | 16% | 9 | 8% | Amazon Cognito |
| 51-200 employees | 56 | 28% | 12 | 10% | Amazon Cognito |
| 201-500 employees | 29 | 15% | 22 | 18% | Azure Managed Identity |
| 501-1000 employees | 17 | 9% | 13 | 11% | Azure Managed Identity |
| 1001-5000 employees | 26 | 13% | 23 | 19% | Azure Managed Identity |
| 5001-10000 employees | 10 | 5% | 13 | 11% | Azure Managed Identity |
| 10,001+ employees | 15 | 8% | 23 | 19% | Azure Managed Identity |
| Segment | Amazon Cognito | share | Azure Managed Identity | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 109 | 55% | 55 | 46% | Amazon Cognito |
| Business & finance services | 39 | 20% | 36 | 30% | Azure Managed Identity |
| Manufacturing & industry | 13 | 7% | 11 | 9% | Azure Managed Identity |
| Public, community & associations | 7 | 4% | 1 | 1% | Amazon Cognito |
| Media & content | 6 | 3% | – | – | outside top 12 |
| Consumer services & leisure | 5 | 3% | 3 | 3% | even |
| Property & construction | 4 | 2% | 3 | 3% | even |
| Commerce & trade | 3 | 2% | 2 | 2% | even |
| Health care | 3 | 2% | 1 | 1% | even |
| Transport, logistics & rental | 3 | 2% | – | – | outside top 12 |
| Utilities & infrastructure | 3 | 2% | 2 | 2% | even |
| Automotive | 2 | 1% | 1 | 1% | even |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Hospitality & travel | – | – | 1 | 1% | outside top 12 |
| Segment | Amazon Cognito | share | Azure Managed Identity | share | Leans |
|---|---|---|---|---|---|
| United States | 113 | 57% | 62 | 52% | Amazon Cognito |
| United Kingdom | 19 | 10% | 12 | 10% | even |
| France | 9 | 5% | 2 | 2% | Amazon Cognito |
| Japan | 9 | 5% | – | – | outside top 12 |
| Germany | 7 | 4% | 7 | 6% | Azure Managed Identity |
| India | 6 | 3% | 4 | 3% | even |
| Brazil | 5 | 3% | – | – | outside top 12 |
| Canada | 5 | 3% | 5 | 4% | even |
| Netherlands | 5 | 3% | 3 | 3% | even |
| Italy | 3 | 2% | – | – | outside top 12 |
| Poland | 3 | 2% | – | – | outside top 12 |
| Argentina | 1 | 1% | – | – | outside top 12 |
| Australia | – | – | 4 | 3% | outside top 12 |
| Belgium | – | – | 3 | 3% | outside top 12 |
| Spain | – | – | 3 | 3% | outside top 12 |
| Sweden | – | – | 3 | 3% | outside top 12 |
| Norway | – | – | 2 | 2% | outside top 12 |
| Segment | Amazon Cognito | share | Azure Managed Identity | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 371 | 64% | 140 | 45% | Amazon Cognito |
| IT operations & business systems | 58 | 10% | 79 | 25% | Azure Managed Identity |
| Data & AI | 37 | 6% | 53 | 17% | Azure Managed Identity |
| Administration & office | 12 | 2% | – | – | outside top 12 |
| Healthcare support and caregiving | 7 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 5 | 1% | 2 | 1% | even |
| Healthcare clinical | 4 | 1% | – | – | outside top 12 |
| Construction and civil | 3 | 1% | 1 | 0% | even |
| General management & consulting | 3 | 1% | – | – | outside top 12 |
| Customer service & success | 2 | 0% | – | – | outside top 12 |
| Human resources | 2 | 0% | – | – | outside top 12 |
| Product, program & project management | 2 | 0% | 4 | 1% | even |
| Sales | – | – | 2 | 1% | outside top 12 |
| Facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Cognito →
Companies using Azure Managed Identity →
Identity ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Azure Managed Identity is named by 119 companies in job postings and Amazon Cognito by 198; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/amazon-cognito-vs-azure-managed-identity)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Cognito vs Azure Managed Identity: questions
Which is more used, Amazon Cognito or Azure Managed Identity?
By companies naming it in their own job postings, Amazon Cognito (198) over Azure Managed Identity (119). By website-and-DNS footprint, Azure Managed Identity (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Cognito?
50% of Amazon Cognito companies have 2 to 200 employees, against 21% for Azure Managed Identity. 26% of Amazon Cognito companies have over 1,000 employees, against 50% for Azure Managed Identity.
Do companies run both?
0 companies name both in their postings, usually Amazon Cognito in marketing and Azure Managed Identity in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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