Amazon Cognito VS Cisco Duo
As of 30 October 2026, Cisco Duo is named by 108 companies and Amazon Cognito by 198; Amazon Cognito skews to companies under 200 people (50% vs 41%), Cisco Duo to companies over 1,000 (27% vs 26%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Cognito's script and mail records show on hundreds of thousands of small sites, Cisco Duo rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Cognito: 2–200 employees
- 50%
- Cisco Duo: 2–200 employees
- 41%
- Amazon Cognito: 1,000+ employees
- 26%
- Cisco Duo: 1,000+ employees
- 27%
- Postings per company, 90 days
- 2.1 · 2.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Cognito | share | Cisco Duo | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | – | – | outside top 12 |
| 2-10 employees | 12 | 6% | 8 | 7% | even |
| 11-50 employees | 31 | 16% | 16 | 15% | even |
| 51-200 employees | 56 | 28% | 20 | 19% | Amazon Cognito |
| 201-500 employees | 29 | 15% | 21 | 19% | Cisco Duo |
| 501-1000 employees | 17 | 9% | 14 | 13% | Cisco Duo |
| 1001-5000 employees | 26 | 13% | 18 | 17% | Cisco Duo |
| 5001-10000 employees | 10 | 5% | 6 | 6% | even |
| 10,001+ employees | 15 | 8% | 5 | 5% | Amazon Cognito |
| Segment | Amazon Cognito | share | Cisco Duo | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 109 | 55% | 35 | 32% | Amazon Cognito |
| Business & finance services | 39 | 20% | 33 | 31% | Cisco Duo |
| Manufacturing & industry | 13 | 7% | 9 | 8% | even |
| Public, community & associations | 7 | 4% | 6 | 6% | Cisco Duo |
| Media & content | 6 | 3% | 2 | 2% | even |
| Consumer services & leisure | 5 | 3% | 7 | 6% | Cisco Duo |
| Property & construction | 4 | 2% | 3 | 3% | even |
| Commerce & trade | 3 | 2% | 1 | 1% | even |
| Health care | 3 | 2% | 4 | 4% | Cisco Duo |
| Transport, logistics & rental | 3 | 2% | 2 | 2% | even |
| Utilities & infrastructure | 3 | 2% | 5 | 5% | Cisco Duo |
| Automotive | 2 | 1% | – | – | outside top 12 |
| Hospitality & travel | – | – | 1 | 1% | outside top 12 |
| Segment | Amazon Cognito | share | Cisco Duo | share | Leans |
|---|---|---|---|---|---|
| United States | 113 | 57% | 68 | 63% | Cisco Duo |
| United Kingdom | 19 | 10% | 4 | 4% | Amazon Cognito |
| France | 9 | 5% | – | – | outside top 12 |
| Japan | 9 | 5% | – | – | outside top 12 |
| Germany | 7 | 4% | 16 | 15% | Cisco Duo |
| India | 6 | 3% | 1 | 1% | Amazon Cognito |
| Brazil | 5 | 3% | – | – | outside top 12 |
| Canada | 5 | 3% | 9 | 8% | Cisco Duo |
| Netherlands | 5 | 3% | 2 | 2% | even |
| Italy | 3 | 2% | – | – | outside top 12 |
| Poland | 3 | 2% | – | – | outside top 12 |
| Argentina | 1 | 1% | – | – | outside top 12 |
| Australia | – | – | 2 | 2% | outside top 12 |
| PH | – | – | 1 | 1% | outside top 12 |
| Sweden | – | – | 1 | 1% | outside top 12 |
| Segment | Amazon Cognito | share | Cisco Duo | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 371 | 64% | 41 | 11% | Amazon Cognito |
| IT operations & business systems | 58 | 10% | 164 | 46% | Cisco Duo |
| Data & AI | 37 | 6% | 3 | 1% | Amazon Cognito |
| Administration & office | 12 | 2% | – | – | outside top 12 |
| Healthcare support and caregiving | 7 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 5 | 1% | 23 | 6% | Cisco Duo |
| Healthcare clinical | 4 | 1% | 5 | 1% | even |
| Construction and civil | 3 | 1% | – | – | outside top 12 |
| General management & consulting | 3 | 1% | – | – | outside top 12 |
| Customer service & success | 2 | 0% | 8 | 2% | even |
| Human resources | 2 | 0% | – | – | outside top 12 |
| Product, program & project management | 2 | 0% | 5 | 1% | even |
| Finance & accounting | – | – | 21 | 6% | outside top 12 |
| Sales | – | – | 21 | 6% | outside top 12 |
| Unclassified | – | – | 9 | 3% | outside top 12 |
| Skilled trades and field service | – | – | 6 | 2% | outside top 12 |
| Agriculture and environment | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Cognito →
Companies using Cisco Duo →
Identity ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Cisco Duo is named by 108 companies in job postings and Amazon Cognito by 198; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/amazon-cognito-vs-cisco-duo)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Cognito vs Cisco Duo: questions
Which is more used, Amazon Cognito or Cisco Duo?
By companies naming it in their own job postings, Amazon Cognito (198) over Cisco Duo (108). By website-and-DNS footprint, Cisco Duo (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Cognito?
50% of Amazon Cognito companies have 2 to 200 employees, against 41% for Cisco Duo. 26% of Amazon Cognito companies have over 1,000 employees, against 27% for Cisco Duo.
Do companies run both?
0 companies name both in their postings, usually Amazon Cognito in marketing and Cisco Duo in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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