Amazon Cognito VS Ping Identity
As of 30 October 2026, Ping Identity is named by 209 companies and Amazon Cognito by 198; Amazon Cognito skews to companies under 200 people (50% vs 25%), Ping Identity to companies over 1,000 (54% vs 26%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Cognito's script and mail records show on hundreds of thousands of small sites, Ping Identity rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Cognito: 2–200 employees
- 50%
- Ping Identity: 2–200 employees
- 25%
- Amazon Cognito: 1,000+ employees
- 26%
- Ping Identity: 1,000+ employees
- 54%
- Postings per company, 90 days
- 2.1 · 3.7
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Cognito | share | Ping Identity | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 3 | 1% | even |
| 2-10 employees | 12 | 6% | 13 | 6% | even |
| 11-50 employees | 31 | 16% | 15 | 7% | Amazon Cognito |
| 51-200 employees | 56 | 28% | 25 | 12% | Amazon Cognito |
| 201-500 employees | 29 | 15% | 20 | 10% | Amazon Cognito |
| 501-1000 employees | 17 | 9% | 20 | 10% | even |
| 1001-5000 employees | 26 | 13% | 51 | 24% | Ping Identity |
| 5001-10000 employees | 10 | 5% | 15 | 7% | Ping Identity |
| 10,001+ employees | 15 | 8% | 47 | 22% | Ping Identity |
| Segment | Amazon Cognito | share | Ping Identity | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 109 | 55% | 104 | 50% | Amazon Cognito |
| Business & finance services | 39 | 20% | 58 | 28% | Ping Identity |
| Manufacturing & industry | 13 | 7% | 15 | 7% | even |
| Public, community & associations | 7 | 4% | – | – | outside top 12 |
| Media & content | 6 | 3% | 9 | 4% | even |
| Consumer services & leisure | 5 | 3% | 5 | 2% | even |
| Property & construction | 4 | 2% | 1 | 0% | even |
| Commerce & trade | 3 | 2% | 5 | 2% | even |
| Health care | 3 | 2% | 5 | 2% | even |
| Transport, logistics & rental | 3 | 2% | 1 | 0% | even |
| Utilities & infrastructure | 3 | 2% | 4 | 2% | even |
| Automotive | 2 | 1% | – | – | outside top 12 |
| Agriculture & forestry | – | – | 1 | 0% | outside top 12 |
| Hospitality & travel | – | – | 1 | 0% | outside top 12 |
| Segment | Amazon Cognito | share | Ping Identity | share | Leans |
|---|---|---|---|---|---|
| United States | 113 | 57% | 146 | 70% | Ping Identity |
| United Kingdom | 19 | 10% | 12 | 6% | Amazon Cognito |
| France | 9 | 5% | 2 | 1% | Amazon Cognito |
| Japan | 9 | 5% | – | – | outside top 12 |
| Germany | 7 | 4% | 8 | 4% | even |
| India | 6 | 3% | – | – | outside top 12 |
| Brazil | 5 | 3% | 3 | 1% | even |
| Canada | 5 | 3% | 7 | 3% | even |
| Netherlands | 5 | 3% | – | – | outside top 12 |
| Italy | 3 | 2% | – | – | outside top 12 |
| Poland | 3 | 2% | – | – | outside top 12 |
| Argentina | 1 | 1% | – | – | outside top 12 |
| Australia | – | – | 5 | 2% | outside top 12 |
| Switzerland | – | – | 3 | 1% | outside top 12 |
| United Arab Emirates | – | – | 2 | 1% | outside top 12 |
| Belgium | – | – | 2 | 1% | outside top 12 |
| Spain | – | – | 2 | 1% | outside top 12 |
| Finland | – | – | 2 | 1% | outside top 12 |
| Segment | Amazon Cognito | share | Ping Identity | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 371 | 64% | 140 | 14% | Amazon Cognito |
| IT operations & business systems | 58 | 10% | 535 | 55% | Ping Identity |
| Data & AI | 37 | 6% | 2 | 0% | Amazon Cognito |
| Administration & office | 12 | 2% | – | – | outside top 12 |
| Healthcare support and caregiving | 7 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 5 | 1% | 4 | 0% | even |
| Healthcare clinical | 4 | 1% | – | – | outside top 12 |
| Construction and civil | 3 | 1% | 4 | 0% | even |
| General management & consulting | 3 | 1% | 2 | 0% | even |
| Customer service & success | 2 | 0% | 29 | 3% | Ping Identity |
| Human resources | 2 | 0% | – | – | outside top 12 |
| Product, program & project management | 2 | 0% | 42 | 4% | Ping Identity |
| Sales | – | – | 54 | 6% | outside top 12 |
| Business development & strategy | – | – | 2 | 0% | outside top 12 |
| Education & training | – | – | 2 | 0% | outside top 12 |
| Marketing & communications | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Cognito →
Companies using Ping Identity →
Identity ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Ping Identity is named by 209 companies in job postings and Amazon Cognito by 198; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/amazon-cognito-vs-ping-identity)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Cognito vs Ping Identity: questions
Which is more used, Amazon Cognito or Ping Identity?
By companies naming it in their own job postings, Ping Identity (209) over Amazon Cognito (198). By website-and-DNS footprint, Ping Identity (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Cognito?
50% of Amazon Cognito companies have 2 to 200 employees, against 25% for Ping Identity. 26% of Amazon Cognito companies have over 1,000 employees, against 54% for Ping Identity.
Do companies run both?
0 companies name both in their postings, usually Amazon Cognito in marketing and Ping Identity in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Amazon Cognito or Ping Identity. Start free, no card.