Amazon Vendor Central VS Google Play
As of 30 October 2026, Google Play is named by 473 companies and Amazon Vendor Central by 151; Amazon Vendor Central skews to companies under 200 people (38% vs 63%), Google Play to companies over 1,000 (17% vs 31%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Vendor Central's script and mail records show on hundreds of thousands of small sites, Google Play rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Vendor Central: 2–200 employees
- 38%
- Google Play: 2–200 employees
- 63%
- Amazon Vendor Central: 1,000+ employees
- 31%
- Google Play: 1,000+ employees
- 17%
- Postings per company, 90 days
- 2.4 · 4.0
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Vendor Central | share | Google Play | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 3 | 2% | 9 | 2% | even |
| 2-10 employees | 9 | 6% | 58 | 12% | Google Play |
| 11-50 employees | 23 | 15% | 139 | 29% | Google Play |
| 51-200 employees | 26 | 17% | 101 | 21% | Google Play |
| 201-500 employees | 22 | 15% | 58 | 12% | Amazon Vendor Central |
| 501-1000 employees | 21 | 14% | 28 | 6% | Amazon Vendor Central |
| 1001-5000 employees | 21 | 14% | 38 | 8% | Amazon Vendor Central |
| 5001-10000 employees | 4 | 3% | 9 | 2% | even |
| 10,001+ employees | 22 | 15% | 33 | 7% | Amazon Vendor Central |
| Segment | Amazon Vendor Central | share | Google Play | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 65 | 43% | 18 | 4% | Amazon Vendor Central |
| Commerce & trade | 31 | 21% | 13 | 3% | Amazon Vendor Central |
| Business & finance services | 25 | 17% | 73 | 15% | even |
| Technology & software | 15 | 10% | 284 | 60% | Google Play |
| Agriculture & forestry | 3 | 2% | – | – | outside top 12 |
| Media & content | 3 | 2% | 40 | 8% | Google Play |
| Automotive | 2 | 1% | 4 | 1% | even |
| Consumer services & leisure | 2 | 1% | 15 | 3% | even |
| Health care | 2 | 1% | 5 | 1% | even |
| Property & construction | 1 | 1% | 5 | 1% | even |
| Transport, logistics & rental | 1 | 1% | 3 | 1% | even |
| Utilities & infrastructure | 1 | 1% | 4 | 1% | even |
| Public, community & associations | – | – | 8 | 2% | outside top 12 |
| Segment | Amazon Vendor Central | share | Google Play | share | Leans |
|---|---|---|---|---|---|
| United States | 96 | 64% | 242 | 51% | Amazon Vendor Central |
| Germany | 28 | 19% | 14 | 3% | Amazon Vendor Central |
| United Kingdom | 8 | 5% | 24 | 5% | even |
| France | 5 | 3% | 11 | 2% | even |
| Canada | 3 | 2% | 14 | 3% | even |
| Australia | 2 | 1% | 8 | 2% | even |
| Brazil | 2 | 1% | 8 | 2% | even |
| Italy | 2 | 1% | 6 | 1% | even |
| Sweden | 2 | 1% | 9 | 2% | even |
| Denmark | 1 | 1% | – | – | outside top 12 |
| Netherlands | 1 | 1% | – | – | outside top 12 |
| Poland | 1 | 1% | 9 | 2% | even |
| India | – | – | 44 | 9% | outside top 12 |
| Spain | – | – | 9 | 2% | outside top 12 |
| Segment | Amazon Vendor Central | share | Google Play | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 185 | 42% | 100 | 4% | Amazon Vendor Central |
| Sales | 92 | 21% | 21 | 1% | Amazon Vendor Central |
| General management & consulting | 12 | 3% | – | – | outside top 12 |
| Logistics warehouse and transport | 12 | 3% | – | – | outside top 12 |
| Data & AI | 10 | 2% | 52 | 2% | even |
| Customer service & success | 7 | 2% | 28 | 1% | even |
| Business development & strategy | 6 | 1% | 16 | 1% | even |
| Product, program & project management | 6 | 1% | 85 | 3% | even |
| Design & UX | 5 | 1% | 47 | 2% | even |
| Finance & accounting | 5 | 1% | 15 | 1% | even |
| IT operations & business systems | 5 | 1% | 81 | 3% | even |
| Social care and community | 3 | 1% | – | – | outside top 12 |
| Software engineering | – | – | 1,944 | 73% | outside top 12 |
| Arts media and entertainment | – | – | 13 | 0% | outside top 12 |
| Engineering (non-software) | – | – | 13 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Vendor Central →
Companies using Google Play →
consumer platforms marketplaces ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Google Play is named by 473 companies in job postings and Amazon Vendor Central by 151; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/amazon-vendor-central-vs-google-play)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Vendor Central vs Google Play: questions
Which is more used, Amazon Vendor Central or Google Play?
By companies naming it in their own job postings, Google Play (473) over Amazon Vendor Central (151). By website-and-DNS footprint, Google Play (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Vendor Central?
38% of Amazon Vendor Central companies have 2 to 200 employees, against 63% for Google Play. 31% of Amazon Vendor Central companies have over 1,000 employees, against 17% for Google Play.
Do companies run both?
0 companies name both in their postings, usually Amazon Vendor Central in marketing and Google Play in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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