AMPscript VS Google Apps Script
As of 30 October 2026, Google Apps Script is named by 270 companies and AMPscript by 122; AMPscript skews to companies under 200 people (25% vs 50%), Google Apps Script to companies over 1,000 (29% vs 51%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AMPscript's script and mail records show on hundreds of thousands of small sites, Google Apps Script rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- AMPscript: 2–200 employees
- 25%
- Google Apps Script: 2–200 employees
- 50%
- AMPscript: 1,000+ employees
- 51%
- Google Apps Script: 1,000+ employees
- 29%
- Postings per company, 90 days
- 2.1 · 2.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | AMPscript | share | Google Apps Script | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 2% | 1 | 0% | even |
| 2-10 employees | 3 | 2% | 20 | 7% | Google Apps Script |
| 11-50 employees | 9 | 7% | 47 | 17% | Google Apps Script |
| 51-200 employees | 18 | 15% | 69 | 26% | Google Apps Script |
| 201-500 employees | 12 | 10% | 31 | 11% | even |
| 501-1000 employees | 16 | 13% | 23 | 9% | AMPscript |
| 1001-5000 employees | 24 | 20% | 49 | 18% | even |
| 5001-10000 employees | 13 | 11% | 5 | 2% | AMPscript |
| 10,001+ employees | 25 | 20% | 25 | 9% | AMPscript |
| Segment | AMPscript | share | Google Apps Script | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 36 | 30% | 66 | 24% | AMPscript |
| Technology & software | 29 | 24% | 92 | 34% | Google Apps Script |
| Commerce & trade | 10 | 8% | 8 | 3% | AMPscript |
| Hospitality & travel | 8 | 7% | 5 | 2% | AMPscript |
| Consumer services & leisure | 7 | 6% | 15 | 6% | even |
| Health care | 7 | 6% | 3 | 1% | AMPscript |
| Manufacturing & industry | 7 | 6% | 23 | 9% | Google Apps Script |
| Transport, logistics & rental | 5 | 4% | 8 | 3% | even |
| Public, community & associations | 4 | 3% | 9 | 3% | even |
| Media & content | 4 | 3% | 23 | 9% | Google Apps Script |
| Utilities & infrastructure | 4 | 3% | 11 | 4% | even |
| Automotive | 1 | 1% | – | – | outside top 12 |
| Property & construction | – | – | 5 | 2% | outside top 12 |
| Segment | AMPscript | share | Google Apps Script | share | Leans |
|---|---|---|---|---|---|
| United States | 66 | 54% | 156 | 58% | Google Apps Script |
| United Kingdom | 9 | 7% | 18 | 7% | even |
| Canada | 8 | 7% | 8 | 3% | AMPscript |
| Brazil | 6 | 5% | 5 | 2% | AMPscript |
| Germany | 6 | 5% | 18 | 7% | even |
| France | 5 | 4% | 9 | 3% | even |
| Spain | 4 | 3% | 4 | 1% | even |
| Netherlands | 4 | 3% | – | – | outside top 12 |
| Australia | 3 | 2% | – | – | outside top 12 |
| Portugal | 3 | 2% | – | – | outside top 12 |
| Sweden | 3 | 2% | – | – | outside top 12 |
| Colombia | 1 | 1% | – | – | outside top 12 |
| Japan | – | – | 10 | 4% | outside top 12 |
| Poland | – | – | 6 | 2% | outside top 12 |
| Singapore | – | – | 5 | 2% | outside top 12 |
| India | – | – | 4 | 1% | outside top 12 |
| United Arab Emirates | – | – | 2 | 1% | outside top 12 |
| Segment | AMPscript | share | Google Apps Script | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 99 | 30% | 72 | 10% | AMPscript |
| Software engineering | 63 | 19% | 55 | 8% | AMPscript |
| IT operations & business systems | 60 | 18% | 97 | 14% | AMPscript |
| Product, program & project management | 7 | 2% | 36 | 5% | Google Apps Script |
| Customer service & success | 4 | 1% | – | – | outside top 12 |
| Data & AI | 4 | 1% | 70 | 10% | Google Apps Script |
| Construction and civil | 1 | 0% | – | – | outside top 12 |
| Design & UX | 1 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 1 | 0% | 14 | 2% | even |
| Finance & accounting | – | – | 46 | 6% | outside top 12 |
| Sales | – | – | 24 | 3% | outside top 12 |
| Human resources | – | – | 23 | 3% | outside top 12 |
| Logistics warehouse and transport | – | – | 23 | 3% | outside top 12 |
| General management & consulting | – | – | 18 | 3% | outside top 12 |
| Business development & strategy | – | – | 13 | 2% | outside top 12 |
The companies behind each column
Companies using AMPscript →
Companies using Google Apps Script →
shell scripting languages ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Google Apps Script is named by 270 companies in job postings and AMPscript by 122; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/ampscript-vs-google-apps-script)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
AMPscript vs Google Apps Script: questions
Which is more used, AMPscript or Google Apps Script?
By companies naming it in their own job postings, Google Apps Script (270) over AMPscript (122). By website-and-DNS footprint, Google Apps Script (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses AMPscript?
25% of AMPscript companies have 2 to 200 employees, against 50% for Google Apps Script. 51% of AMPscript companies have over 1,000 employees, against 29% for Google Apps Script.
Do companies run both?
0 companies name both in their postings, usually AMPscript in marketing and Google Apps Script in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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