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Apache Avro VS Protocol Buffers

As of 30 October 2026, Protocol Buffers is named by 431 companies and Apache Avro by 214; Apache Avro skews to companies under 200 people (36% vs 46%), Protocol Buffers to companies over 1,000 (26% vs 37%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Apache Avro's script and mail records show on hundreds of thousands of small sites, Protocol Buffers rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Apache Avro: 2–200 employees
36%
Protocol Buffers: 2–200 employees
46%
Apache Avro: 1,000+ employees
37%
Protocol Buffers: 1,000+ employees
26%
Postings per company, 90 days
2.1 · 2.1
Website or DNS footprint
0 · 0
214companies name Apache Avro
431companies name Protocol Buffers
80name both
443 · 904postings in 90 days, Apache Avro · Protocol Buffers
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentApache AvroshareProtocol BuffersshareLeans
Self-employed42%61%even
2-10 employees115%379%Protocol Buffers
11-50 employees2813%6114%even
51-200 employees3918%9923%Protocol Buffers
201-500 employees3014%7317%Protocol Buffers
501-1000 employees2210%4110%even
1001-5000 employees3818%6515%Apache Avro
5001-10000 employees73%133%even
10,001+ employees3516%368%Apache Avro
By industry
SegmentApache AvroshareProtocol BuffersshareLeans
Technology & software10951%20548%Apache Avro
Business & finance services5425%7918%Apache Avro
Manufacturing & industry167%7718%Protocol Buffers
Commerce & trade63%92%even
Utilities & infrastructure63%82%even
Public, community & associations42%61%even
Consumer services & leisure42%61%even
Media & content42%184%Protocol Buffers
Health care31%31%even
Transport, logistics & rental31%123%even
Hospitality & travel21%20%even
Property & construction21%––outside top 12
Automotive––41%outside top 12
By country
SegmentApache AvroshareProtocol BuffersshareLeans
United States13965%28867%even
United Kingdom167%327%even
Germany73%256%Protocol Buffers
India63%72%even
Portugal52%––outside top 12
Canada42%61%even
Switzerland42%41%even
Spain42%––outside top 12
France42%92%even
Austria31%––outside top 12
Netherlands31%41%even
Poland31%51%even
Japan––51%outside top 12
Sweden––51%outside top 12
Brazil––41%outside top 12
Postings by team (share of each tool's postings)
SegmentApache AvroshareProtocol BuffersshareLeans
Data & AI27143%1079%Apache Avro
Software engineering23337%94075%Protocol Buffers
IT operations & business systems193%302%even
Engineering (non-software)41%343%Protocol Buffers
Product, program & project management41%50%even
Sales41%20%even
Construction and civil30%10%even
Customer service & success30%40%even
General management & consulting20%––outside top 12
Finance & accounting10%20%even
Logistics warehouse and transport10%––outside top 12
Quality, safety & environment10%––outside top 12
Marketing & communications––40%outside top 12
Arts media and entertainment––10%outside top 12
Unclassified––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Protocol Buffers is named by 431 companies in job postings and Apache Avro by 214; 80 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/apache-avro-vs-protocol-buffers)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Apache Avro vs Protocol Buffers: questions

Which is more used, Apache Avro or Protocol Buffers?

By companies naming it in their own job postings, Protocol Buffers (431) over Apache Avro (214). By website-and-DNS footprint, Protocol Buffers (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Apache Avro?

36% of Apache Avro companies have 2 to 200 employees, against 46% for Protocol Buffers. 37% of Apache Avro companies have over 1,000 employees, against 26% for Protocol Buffers.

Do companies run both?

80 companies name both in their postings, usually Apache Avro in marketing and Protocol Buffers in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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with the person who owns it

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