Asana VS Basecamp
As of 30 October 2026, Basecamp is named by 172 companies and Asana by 2,774; Asana skews to companies under 200 people (56% vs 60%), Basecamp to companies over 1,000 (16% vs 21%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Asana's script and mail records show on hundreds of thousands of small sites, Basecamp rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Asana: 2–200 employees
- 56%
- Basecamp: 2–200 employees
- 60%
- Asana: 1,000+ employees
- 21%
- Basecamp: 1,000+ employees
- 16%
- Postings per company, 90 days
- 2.4 · 1.7
- Website or DNS footprint
- 17,778 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Asana | share | Basecamp | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 49 | 2% | – | – | outside top 12 |
| 2-10 employees | 235 | 8% | 13 | 8% | even |
| 11-50 employees | 651 | 23% | 47 | 27% | Basecamp |
| 51-200 employees | 662 | 24% | 44 | 26% | even |
| 201-500 employees | 374 | 13% | 23 | 13% | even |
| 501-1000 employees | 229 | 8% | 17 | 10% | even |
| 1001-5000 employees | 331 | 12% | 15 | 9% | Asana |
| 5001-10000 employees | 82 | 3% | 4 | 2% | even |
| 10,001+ employees | 161 | 6% | 9 | 5% | even |
| Segment | Asana | share | Basecamp | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 788 | 28% | 43 | 25% | Asana |
| Business & finance services | 649 | 23% | 42 | 24% | even |
| Public, community & associations | 286 | 10% | 22 | 13% | Basecamp |
| Manufacturing & industry | 234 | 8% | 9 | 5% | Asana |
| Consumer services & leisure | 198 | 7% | 15 | 9% | even |
| Media & content | 151 | 5% | 10 | 6% | even |
| Commerce & trade | 147 | 5% | 5 | 3% | Asana |
| Property & construction | 89 | 3% | 6 | 3% | even |
| Health care | 81 | 3% | 5 | 3% | even |
| Hospitality & travel | 60 | 2% | 6 | 3% | even |
| Utilities & infrastructure | 38 | 1% | 3 | 2% | even |
| Automotive | 26 | 1% | 4 | 2% | even |
| Segment | Asana | share | Basecamp | share | Leans |
|---|---|---|---|---|---|
| United States | 1,938 | 70% | 128 | 74% | Basecamp |
| United Kingdom | 157 | 6% | 17 | 10% | Basecamp |
| Germany | 113 | 4% | 4 | 2% | even |
| Canada | 108 | 4% | 5 | 3% | even |
| India | 66 | 2% | 3 | 2% | even |
| Australia | 40 | 1% | 1 | 1% | even |
| France | 37 | 1% | 2 | 1% | even |
| Poland | 34 | 1% | – | – | outside top 12 |
| Spain | 28 | 1% | – | – | outside top 12 |
| Brazil | 20 | 1% | 1 | 1% | even |
| Netherlands | 18 | 1% | 2 | 1% | even |
| Italy | 17 | 1% | – | – | outside top 12 |
| United Arab Emirates | – | – | 1 | 1% | outside top 12 |
| Belgium | – | – | 1 | 1% | outside top 12 |
| China | – | – | 1 | 1% | outside top 12 |
| Segment | Asana | share | Basecamp | share | Leans |
|---|---|---|---|---|---|
| Product, program & project management | 2,990 | 34% | 112 | 26% | Asana |
| Marketing & communications | 1,254 | 14% | 68 | 16% | even |
| Administration & office | 496 | 6% | 15 | 3% | Asana |
| Sales | 357 | 4% | 19 | 4% | even |
| Software engineering | 238 | 3% | 24 | 5% | Basecamp |
| Business development & strategy | 228 | 3% | 16 | 4% | even |
| General management & consulting | 217 | 2% | 6 | 1% | even |
| Design & UX | 214 | 2% | 21 | 5% | Basecamp |
| Customer service & success | 200 | 2% | 17 | 4% | even |
| IT operations & business systems | 171 | 2% | 6 | 1% | even |
| Finance & accounting | 157 | 2% | – | – | outside top 12 |
| Travel, leisure & events | 149 | 2% | 7 | 2% | even |
| Research and science | – | – | 10 | 2% | outside top 12 |
The companies behind each column
Companies using Asana →
Companies using Basecamp →
project work management ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Basecamp is named by 172 companies in job postings and Asana by 2,774; 56 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/asana-vs-basecamp)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Asana vs Basecamp: questions
Which is more used, Asana or Basecamp?
By companies naming it in their own job postings, Asana (2,774) over Basecamp (172). By website-and-DNS footprint, Asana (17,778 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Asana?
56% of Asana companies have 2 to 200 employees, against 60% for Basecamp. 21% of Asana companies have over 1,000 employees, against 16% for Basecamp.
Do companies run both?
56 companies name both in their postings, usually Asana in marketing and Basecamp in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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