Audatex VS Dealertrack
As of 5 November 2026, Dealertrack is named by 185 companies and Audatex by 123; Audatex skews to companies under 200 people (39% vs 54%), Dealertrack to companies over 1,000 (17% vs 29%).
As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Audatex's script and mail records show on hundreds of thousands of small sites, Dealertrack rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Audatex: 2–200 employees
- 39%
- Dealertrack: 2–200 employees
- 54%
- Audatex: 1,000+ employees
- 29%
- Dealertrack: 1,000+ employees
- 17%
- Postings per company, 90 days
- 4.8 · 1.5
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Audatex | share | Dealertrack | share | Leans |
|---|---|---|---|---|---|
| 2-10 employees | 11 | 9% | 17 | 9% | even |
| 11-50 employees | 14 | 11% | 33 | 18% | Dealertrack |
| 51-200 employees | 23 | 19% | 49 | 26% | Dealertrack |
| 201-500 employees | 20 | 16% | 37 | 20% | Dealertrack |
| 501-1000 employees | 19 | 15% | 16 | 9% | Audatex |
| 1001-5000 employees | 14 | 11% | 26 | 14% | Dealertrack |
| 5001-10000 employees | 11 | 9% | 2 | 1% | Audatex |
| 10,001+ employees | 11 | 9% | 4 | 2% | Audatex |
| Self-employed | – | – | 1 | 1% | outside top 12 |
| Segment | Audatex | share | Dealertrack | share | Leans |
|---|---|---|---|---|---|
| Automotive | 68 | 55% | 160 | 86% | Dealertrack |
| Business & finance services | 39 | 32% | 16 | 9% | Audatex |
| Transport, logistics & rental | 5 | 4% | – | – | outside top 12 |
| Media & content | 4 | 3% | 2 | 1% | Audatex |
| Technology & software | 4 | 3% | 7 | 4% | even |
| Public, community & associations | 2 | 2% | – | – | outside top 12 |
| Manufacturing & industry | 1 | 1% | – | – | outside top 12 |
| Segment | Audatex | share | Dealertrack | share | Leans |
|---|---|---|---|---|---|
| United States | 46 | 37% | 161 | 87% | Dealertrack |
| Germany | 27 | 22% | 1 | 1% | Audatex |
| United Kingdom | 14 | 11% | 1 | 1% | Audatex |
| Canada | 13 | 11% | 5 | 3% | Audatex |
| Netherlands | 5 | 4% | – | – | outside top 12 |
| Poland | 5 | 4% | – | – | outside top 12 |
| Ireland | 2 | 2% | – | – | outside top 12 |
| Switzerland | 1 | 1% | – | – | outside top 12 |
| Spain | 1 | 1% | – | – | outside top 12 |
| France | 1 | 1% | – | – | outside top 12 |
| Hungary | 1 | 1% | – | – | outside top 12 |
| Lithuania | 1 | 1% | – | – | outside top 12 |
| IS | – | – | 1 | 1% | outside top 12 |
| Segment | Audatex | share | Dealertrack | share | Leans |
|---|---|---|---|---|---|
| Skilled trades and field service | 372 | 45% | 35 | 7% | Audatex |
| Finance & accounting | 135 | 16% | 160 | 30% | Dealertrack |
| Retail & store operations | 37 | 5% | 40 | 8% | Dealertrack |
| Construction and civil | 36 | 4% | – | – | outside top 12 |
| Engineering (non-software) | 8 | 1% | – | – | outside top 12 |
| Customer service & success | 7 | 1% | 76 | 14% | Dealertrack |
| General management & consulting | 5 | 1% | 2 | 0% | even |
| Sales | 3 | 0% | 113 | 21% | Dealertrack |
| Administration & office | 2 | 0% | 35 | 7% | Dealertrack |
| Data & AI | 1 | 0% | 2 | 0% | even |
| Facilities cleaning and security | 1 | 0% | – | – | outside top 12 |
| Hospitality and food service | 1 | 0% | – | – | outside top 12 |
| Logistics warehouse and transport | 1 | 0% | – | – | outside top 12 |
| Product, program & project management | – | – | 8 | 2% | outside top 12 |
| Software engineering | – | – | 6 | 1% | outside top 12 |
| Education & training | – | – | 2 | 0% | outside top 12 |
| IT operations & business systems | – | – | 2 | 0% | outside top 12 |
| Business development & strategy | – | – | 1 | 0% | outside top 12 |
| Human resources | – | – | 1 | 0% | outside top 12 |
| Marketing & communications | – | – | 1 | 0% | outside top 12 |
| Procurement and purchasing | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Audatex →
Companies using Dealertrack →
automotive dealer repair ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Dealertrack is named by 185 companies in job postings and Audatex by 123; 0 name both. (Breaknorm, 5 November 2026, https://breaknorm.co/compare/audatex-vs-dealertrack)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Audatex vs Dealertrack: questions
Which is more used, Audatex or Dealertrack?
By companies naming it in their own job postings, Dealertrack (185) over Audatex (123). By website-and-DNS footprint, Dealertrack (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Audatex?
39% of Audatex companies have 2 to 200 employees, against 54% for Dealertrack. 29% of Audatex companies have over 1,000 employees, against 17% for Dealertrack.
Do companies run both?
0 companies name both in their postings, usually Audatex in marketing and Dealertrack in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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