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Compare · bim architectural design

Autodesk Forma VS SketchUp

As of 4 November 2026, SketchUp is named by 1,820 companies and Autodesk Forma by 251; Autodesk Forma skews to companies under 200 people (22% vs 54%), SketchUp to companies over 1,000 (22% vs 44%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Autodesk Forma's script and mail records show on hundreds of thousands of small sites, SketchUp rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Autodesk Forma: 2–200 employees
22%
SketchUp: 2–200 employees
54%
Autodesk Forma: 1,000+ employees
44%
SketchUp: 1,000+ employees
22%
Postings per company, 90 days
2.4 · 2.4
Website or DNS footprint
0 · 0
251companies name Autodesk Forma
1,820companies name SketchUp
11name both
612 · 4,339postings in 90 days, Autodesk Forma · SketchUp
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAutodesk FormashareSketchUpshareLeans
Self-employed10%412%even
2-10 employees73%20511%SketchUp
11-50 employees166%37521%SketchUp
51-200 employees3313%40022%SketchUp
201-500 employees4719%26615%Autodesk Forma
501-1000 employees3614%1337%Autodesk Forma
1001-5000 employees6225%19411%Autodesk Forma
5001-10000 employees156%734%even
10,001+ employees3414%1337%Autodesk Forma
By industry
SegmentAutodesk FormashareSketchUpshareLeans
Property & construction10542%73340%even
Business & finance services8735%37521%Autodesk Forma
Manufacturing & industry187%17510%SketchUp
Technology & software166%553%Autodesk Forma
Utilities & infrastructure104%171%Autodesk Forma
Commerce & trade62%1418%SketchUp
Media & content31%513%even
Public, community & associations21%714%SketchUp
Consumer services & leisure21%1217%SketchUp
Automotive10%––outside top 12
Transport, logistics & rental10%121%even
Hospitality & travel––452%outside top 12
Health care––171%outside top 12
By country
SegmentAutodesk FormashareSketchUpshareLeans
United States14658%97454%Autodesk Forma
United Kingdom218%925%Autodesk Forma
Netherlands156%362%Autodesk Forma
Canada114%784%even
Germany83%432%even
France62%623%even
Australia52%241%even
Brazil31%372%even
Spain31%322%even
Belgium21%––outside top 12
Switzerland21%––outside top 12
Ireland21%––outside top 12
India––835%outside top 12
United Arab Emirates––302%outside top 12
Singapore––302%outside top 12
Postings by team (share of each tool's postings)
SegmentAutodesk FormashareSketchUpshareLeans
Engineering (non-software)37250%82414%Autodesk Forma
Construction and civil476%2,09834%SketchUp
Product, program & project management405%1593%Autodesk Forma
Administration & office193%40%Autodesk Forma
Software engineering193%100%Autodesk Forma
Customer service & success132%80%even
Data & AI132%90%even
Quality, safety & environment101%230%even
Sales101%1002%even
Design & UX81%1,31422%SketchUp
IT operations & business systems61%110%even
Skilled trades and field service61%170%even
Business development & strategy20%50%even
General management & consulting20%50%even
Human resources20%––outside top 12
Marketing & communications20%130%even
Real estate and property20%50%even
Legal, compliance & risk10%––outside top 12
Logistics warehouse and transport10%110%even
Personal care and wellness10%––outside top 12
Procurement and purchasing10%10%even
Retail & store operations––1152%outside top 12
Agriculture and environment––701%outside top 12
Education & training––391%outside top 12
Unclassified––371%outside top 12
Arts media and entertainment––210%outside top 12
Travel, leisure & events––150%outside top 12
Manufacturing and production––100%outside top 12
Facilities cleaning and security––80%outside top 12
Hospitality and food service––40%outside top 12
Research and science––40%outside top 12
Finance & accounting––10%outside top 12
Healthcare clinical––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

SketchUp is named by 1,820 companies in job postings and Autodesk Forma by 251; 11 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/autodesk-forma-vs-sketchup)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Autodesk Forma vs SketchUp: questions

Which is more used, Autodesk Forma or SketchUp?

By companies naming it in their own job postings, SketchUp (1,820) over Autodesk Forma (251). By website-and-DNS footprint, SketchUp (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Autodesk Forma?

22% of Autodesk Forma companies have 2 to 200 employees, against 54% for SketchUp. 44% of Autodesk Forma companies have over 1,000 employees, against 22% for SketchUp.

Do companies run both?

11 companies name both in their postings, usually Autodesk Forma in marketing and SketchUp in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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with the person who owns it

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