Breaknorm
Sign inStart free

Product

SignalsPeopleCompaniesLocal businessesMCP and API

Plays

Post engagersTeam build-outChampion movedHiring surgeNewly fundedLookalikesAll plays

Data

Coverage by countryHiring dataJob changesEmail verificationCompanies by toolWho is hiringMarket mapsOutboundCompany profilesCompare
PricingDatasetsDocsSign in
Compare · iac config management

AWS CloudFormation VS Pulumi

As of 30 October 2026, Pulumi is named by 722 companies and AWS CloudFormation by 2,246; AWS CloudFormation skews to companies under 200 people (45% vs 59%), Pulumi to companies over 1,000 (18% vs 30%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AWS CloudFormation's script and mail records show on hundreds of thousands of small sites, Pulumi rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

AWS CloudFormation: 2–200 employees
45%
Pulumi: 2–200 employees
59%
AWS CloudFormation: 1,000+ employees
30%
Pulumi: 1,000+ employees
18%
Postings per company, 90 days
3.0 · 1.9
Website or DNS footprint
0 · 0
2,246companies name AWS CloudFormation
722companies name Pulumi
279name both
6,683 · 1,362postings in 90 days, AWS CloudFormation · Pulumi
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAWS CloudFormationsharePulumishareLeans
Self-employed271%203%even
2-10 employees1647%10214%Pulumi
11-50 employees37016%16423%Pulumi
51-200 employees47821%16122%even
201-500 employees29913%8412%even
501-1000 employees22610%588%AWS CloudFormation
1001-5000 employees32414%689%AWS CloudFormation
5001-10000 employees1125%203%AWS CloudFormation
10,001+ employees24611%456%AWS CloudFormation
By industry
SegmentAWS CloudFormationsharePulumishareLeans
Technology & software1,26957%45663%Pulumi
Business & finance services44620%10815%AWS CloudFormation
Manufacturing & industry1738%547%even
Media & content753%264%even
Consumer services & leisure573%132%even
Utilities & infrastructure502%101%even
Public, community & associations412%172%even
Commerce & trade402%142%even
Health care281%91%even
Transport, logistics & rental201%41%even
Automotive191%41%even
Hospitality & travel131%30%even
By country
SegmentAWS CloudFormationsharePulumishareLeans
United States1,53868%47366%AWS CloudFormation
United Kingdom1758%639%even
India703%112%even
Germany643%406%Pulumi
Canada613%152%even
Australia331%112%even
France321%162%even
Singapore221%51%even
Netherlands181%142%even
Japan151%––outside top 12
Sweden151%81%even
Brazil141%51%even
Finland––71%outside top 12
Postings by team (share of each tool's postings)
SegmentAWS CloudFormationsharePulumishareLeans
Software engineering4,33548%1,15659%Pulumi
IT operations & business systems2,35326%31816%AWS CloudFormation
Data & AI93910%23712%even
Product, program & project management1462%201%even
Engineering (non-software)1151%322%even
Sales791%422%even
Unclassified461%––outside top 12
Customer service & success330%40%even
Design & UX180%––outside top 12
Education & training120%––outside top 12
General management & consulting110%20%even
Construction and civil100%––outside top 12
Marketing & communications––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Pulumi is named by 722 companies in job postings and AWS CloudFormation by 2,246; 279 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/aws-cloudformation-vs-pulumi)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

AWS CloudFormation vs Pulumi: questions

Which is more used, AWS CloudFormation or Pulumi?

By companies naming it in their own job postings, AWS CloudFormation (2,246) over Pulumi (722). By website-and-DNS footprint, Pulumi (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses AWS CloudFormation?

45% of AWS CloudFormation companies have 2 to 200 employees, against 59% for Pulumi. 30% of AWS CloudFormation companies have over 1,000 employees, against 18% for Pulumi.

Do companies run both?

279 companies name both in their postings, usually AWS CloudFormation in marketing and Pulumi in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

Get either list your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

Every company on either tool,
with the person who owns it

Filter on AWS CloudFormation or Pulumi. Start free, no card.

  1. 01Sign up, no card
  2. 02Connect Claude, ChatGPT or an API key
  3. 03Ask for your market