AWS IAM VS Azure Managed Identity
As of 30 October 2026, Azure Managed Identity is named by 119 companies and AWS IAM by 243; AWS IAM skews to companies under 200 people (37% vs 21%), Azure Managed Identity to companies over 1,000 (50% vs 38%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AWS IAM's script and mail records show on hundreds of thousands of small sites, Azure Managed Identity rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- AWS IAM: 2–200 employees
- 37%
- Azure Managed Identity: 2–200 employees
- 21%
- AWS IAM: 1,000+ employees
- 38%
- Azure Managed Identity: 1,000+ employees
- 50%
- Postings per company, 90 days
- 2.7 · 2.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | AWS IAM | share | Azure Managed Identity | share | Leans |
|---|---|---|---|---|---|
| 2-10 employees | 14 | 6% | 4 | 3% | AWS IAM |
| 11-50 employees | 28 | 12% | 9 | 8% | AWS IAM |
| 51-200 employees | 47 | 19% | 12 | 10% | AWS IAM |
| 201-500 employees | 33 | 14% | 22 | 18% | Azure Managed Identity |
| 501-1000 employees | 28 | 12% | 13 | 11% | even |
| 1001-5000 employees | 48 | 20% | 23 | 19% | even |
| 5001-10000 employees | 14 | 6% | 13 | 11% | Azure Managed Identity |
| 10,001+ employees | 31 | 13% | 23 | 19% | Azure Managed Identity |
| Segment | AWS IAM | share | Azure Managed Identity | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 129 | 53% | 55 | 46% | AWS IAM |
| Business & finance services | 56 | 23% | 36 | 30% | Azure Managed Identity |
| Manufacturing & industry | 25 | 10% | 11 | 9% | even |
| Utilities & infrastructure | 9 | 4% | 2 | 2% | AWS IAM |
| Media & content | 7 | 3% | – | – | outside top 12 |
| Public, community & associations | 5 | 2% | 1 | 1% | even |
| Consumer services & leisure | 5 | 2% | 3 | 3% | even |
| Health care | 3 | 1% | 1 | 1% | even |
| Commerce & trade | 1 | 0% | 2 | 2% | even |
| Hospitality & travel | 1 | 0% | 1 | 1% | even |
| Property & construction | 1 | 0% | 3 | 3% | Azure Managed Identity |
| Transport, logistics & rental | 1 | 0% | – | – | outside top 12 |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Automotive | – | – | 1 | 1% | outside top 12 |
| Segment | AWS IAM | share | Azure Managed Identity | share | Leans |
|---|---|---|---|---|---|
| United States | 186 | 77% | 62 | 52% | AWS IAM |
| United Kingdom | 13 | 5% | 12 | 10% | Azure Managed Identity |
| Canada | 7 | 3% | 5 | 4% | even |
| Germany | 6 | 2% | 7 | 6% | Azure Managed Identity |
| India | 6 | 2% | 4 | 3% | even |
| France | 3 | 1% | 2 | 2% | even |
| Brazil | 2 | 1% | – | – | outside top 12 |
| Ireland | 2 | 1% | – | – | outside top 12 |
| Austria | 1 | 0% | – | – | outside top 12 |
| Australia | 1 | 0% | 4 | 3% | Azure Managed Identity |
| Switzerland | 1 | 0% | – | – | outside top 12 |
| Spain | 1 | 0% | 3 | 3% | Azure Managed Identity |
| Belgium | – | – | 3 | 3% | outside top 12 |
| Netherlands | – | – | 3 | 3% | outside top 12 |
| Sweden | – | – | 3 | 3% | outside top 12 |
| Norway | – | – | 2 | 2% | outside top 12 |
| Segment | AWS IAM | share | Azure Managed Identity | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 403 | 51% | 79 | 25% | AWS IAM |
| Software engineering | 182 | 23% | 140 | 45% | Azure Managed Identity |
| Data & AI | 64 | 8% | 53 | 17% | Azure Managed Identity |
| Product, program & project management | 11 | 1% | 4 | 1% | even |
| Sales | 8 | 1% | 2 | 1% | even |
| Engineering (non-software) | 5 | 1% | 2 | 1% | even |
| Customer service & success | 3 | 0% | – | – | outside top 12 |
| Administration & office | 2 | 0% | – | – | outside top 12 |
| Business development & strategy | 1 | 0% | – | – | outside top 12 |
| Construction and civil | 1 | 0% | 1 | 0% | even |
| Legal, compliance & risk | 1 | 0% | – | – | outside top 12 |
| Facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using AWS IAM →
Companies using Azure Managed Identity →
Identity ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Azure Managed Identity is named by 119 companies in job postings and AWS IAM by 243; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/aws-iam-vs-azure-managed-identity)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
AWS IAM vs Azure Managed Identity: questions
Which is more used, AWS IAM or Azure Managed Identity?
By companies naming it in their own job postings, AWS IAM (243) over Azure Managed Identity (119). By website-and-DNS footprint, Azure Managed Identity (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses AWS IAM?
37% of AWS IAM companies have 2 to 200 employees, against 21% for Azure Managed Identity. 38% of AWS IAM companies have over 1,000 employees, against 50% for Azure Managed Identity.
Do companies run both?
0 companies name both in their postings, usually AWS IAM in marketing and Azure Managed Identity in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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