AWS IAM VS Okta
As of 30 October 2026, Okta is named by 1,210 companies and AWS IAM by 243; AWS IAM skews to companies under 200 people (37% vs 35%), Okta to companies over 1,000 (35% vs 38%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AWS IAM's script and mail records show on hundreds of thousands of small sites, Okta rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- AWS IAM: 2–200 employees
- 37%
- Okta: 2–200 employees
- 35%
- AWS IAM: 1,000+ employees
- 38%
- Okta: 1,000+ employees
- 35%
- Postings per company, 90 days
- 2.7 · 2.9
- Website or DNS footprint
- 0 · 1,496
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | AWS IAM | share | Okta | share | Leans |
|---|---|---|---|---|---|
| 2-10 employees | 14 | 6% | 93 | 8% | even |
| 11-50 employees | 28 | 12% | 117 | 10% | even |
| 51-200 employees | 47 | 19% | 218 | 18% | even |
| 201-500 employees | 33 | 14% | 183 | 15% | even |
| 501-1000 employees | 28 | 12% | 171 | 14% | Okta |
| 1001-5000 employees | 48 | 20% | 234 | 19% | even |
| 5001-10000 employees | 14 | 6% | 56 | 5% | even |
| 10,001+ employees | 31 | 13% | 133 | 11% | even |
| Self-employed | – | – | 5 | 0% | outside top 12 |
| Segment | AWS IAM | share | Okta | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 129 | 53% | 608 | 50% | AWS IAM |
| Business & finance services | 56 | 23% | 268 | 22% | even |
| Manufacturing & industry | 25 | 10% | 102 | 8% | even |
| Utilities & infrastructure | 9 | 4% | 20 | 2% | AWS IAM |
| Media & content | 7 | 3% | 49 | 4% | even |
| Public, community & associations | 5 | 2% | 28 | 2% | even |
| Consumer services & leisure | 5 | 2% | 23 | 2% | even |
| Health care | 3 | 1% | 30 | 2% | even |
| Commerce & trade | 1 | 0% | 29 | 2% | even |
| Hospitality & travel | 1 | 0% | 12 | 1% | even |
| Property & construction | 1 | 0% | 13 | 1% | even |
| Transport, logistics & rental | 1 | 0% | 18 | 1% | even |
| Segment | AWS IAM | share | Okta | share | Leans |
|---|---|---|---|---|---|
| United States | 186 | 77% | 925 | 76% | even |
| United Kingdom | 13 | 5% | 77 | 6% | even |
| Canada | 7 | 3% | 33 | 3% | even |
| Germany | 6 | 2% | 29 | 2% | even |
| India | 6 | 2% | 10 | 1% | even |
| France | 3 | 1% | 22 | 2% | even |
| Brazil | 2 | 1% | 8 | 1% | even |
| Ireland | 2 | 1% | – | – | outside top 12 |
| Austria | 1 | 0% | – | – | outside top 12 |
| Australia | 1 | 0% | 11 | 1% | even |
| Switzerland | 1 | 0% | – | – | outside top 12 |
| Spain | 1 | 0% | 7 | 1% | even |
| Singapore | – | – | 7 | 1% | outside top 12 |
| Japan | – | – | 6 | 0% | outside top 12 |
| Belgium | – | – | 5 | 0% | outside top 12 |
| Segment | AWS IAM | share | Okta | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 403 | 51% | 2,252 | 51% | even |
| Software engineering | 182 | 23% | 754 | 17% | AWS IAM |
| Data & AI | 64 | 8% | 106 | 2% | AWS IAM |
| Product, program & project management | 11 | 1% | 131 | 3% | even |
| Sales | 8 | 1% | 254 | 6% | Okta |
| Engineering (non-software) | 5 | 1% | 71 | 2% | even |
| Customer service & success | 3 | 0% | 108 | 2% | Okta |
| Administration & office | 2 | 0% | – | – | outside top 12 |
| Business development & strategy | 1 | 0% | – | – | outside top 12 |
| Construction and civil | 1 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 1 | 0% | 19 | 0% | even |
| Human resources | – | – | 22 | 1% | outside top 12 |
| Marketing & communications | – | – | 21 | 0% | outside top 12 |
| General management & consulting | – | – | 15 | 0% | outside top 12 |
| Design & UX | – | – | 12 | 0% | outside top 12 |
The companies behind each column
Companies using AWS IAM →
Companies using Okta →
Identity ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Okta is named by 1,210 companies in job postings and AWS IAM by 243; 101 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/aws-iam-vs-okta)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
AWS IAM vs Okta: questions
Which is more used, AWS IAM or Okta?
By companies naming it in their own job postings, Okta (1,210) over AWS IAM (243). By website-and-DNS footprint, Okta (1,496 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses AWS IAM?
37% of AWS IAM companies have 2 to 200 employees, against 35% for Okta. 38% of AWS IAM companies have over 1,000 employees, against 35% for Okta.
Do companies run both?
101 companies name both in their postings, usually AWS IAM in marketing and Okta in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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