AWS Lake Formation VS DataHub
As of 30 October 2026, DataHub is named by 127 companies and AWS Lake Formation by 139; AWS Lake Formation skews to companies under 200 people (35% vs 30%), DataHub to companies over 1,000 (40% vs 37%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AWS Lake Formation's script and mail records show on hundreds of thousands of small sites, DataHub rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- AWS Lake Formation: 2–200 employees
- 35%
- DataHub: 2–200 employees
- 30%
- AWS Lake Formation: 1,000+ employees
- 37%
- DataHub: 1,000+ employees
- 40%
- Postings per company, 90 days
- 2.2 · 2.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | AWS Lake Formation | share | DataHub | share | Leans |
|---|---|---|---|---|---|
| 2-10 employees | 3 | 2% | 3 | 2% | even |
| 11-50 employees | 19 | 14% | 15 | 12% | even |
| 51-200 employees | 27 | 19% | 20 | 16% | AWS Lake Formation |
| 201-500 employees | 24 | 17% | 21 | 17% | even |
| 501-1000 employees | 15 | 11% | 14 | 11% | even |
| 1001-5000 employees | 23 | 17% | 31 | 24% | DataHub |
| 5001-10000 employees | 7 | 5% | 5 | 4% | even |
| 10,001+ employees | 21 | 15% | 15 | 12% | AWS Lake Formation |
| Self-employed | – | – | 3 | 2% | outside top 12 |
| Segment | AWS Lake Formation | share | DataHub | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 75 | 54% | 55 | 43% | AWS Lake Formation |
| Business & finance services | 28 | 20% | 34 | 27% | DataHub |
| Manufacturing & industry | 15 | 11% | 13 | 10% | even |
| Public, community & associations | 4 | 3% | 1 | 1% | AWS Lake Formation |
| Utilities & infrastructure | 4 | 3% | 6 | 5% | even |
| Consumer services & leisure | 3 | 2% | 5 | 4% | even |
| Media & content | 3 | 2% | 5 | 4% | even |
| Automotive | 2 | 1% | 1 | 1% | even |
| Transport, logistics & rental | 2 | 1% | 2 | 2% | even |
| Commerce & trade | 1 | 1% | 4 | 3% | DataHub |
| Health care | 1 | 1% | – | – | outside top 12 |
| Property & construction | 1 | 1% | – | – | outside top 12 |
| Hospitality & travel | – | – | 1 | 1% | outside top 12 |
| Segment | AWS Lake Formation | share | DataHub | share | Leans |
|---|---|---|---|---|---|
| United States | 91 | 65% | 72 | 57% | AWS Lake Formation |
| United Kingdom | 11 | 8% | 12 | 9% | even |
| Germany | 6 | 4% | 6 | 5% | even |
| India | 5 | 4% | 2 | 2% | AWS Lake Formation |
| Australia | 4 | 3% | – | – | outside top 12 |
| Canada | 4 | 3% | 2 | 2% | even |
| Brazil | 3 | 2% | 3 | 2% | even |
| Spain | 3 | 2% | 2 | 2% | even |
| France | 2 | 1% | 8 | 6% | DataHub |
| Italy | 2 | 1% | – | – | outside top 12 |
| Austria | 1 | 1% | – | – | outside top 12 |
| Bulgaria | 1 | 1% | – | – | outside top 12 |
| Netherlands | – | – | 3 | 2% | outside top 12 |
| Belgium | – | – | 2 | 2% | outside top 12 |
| Poland | – | – | 2 | 2% | outside top 12 |
| Sweden | – | – | 2 | 2% | outside top 12 |
| Segment | AWS Lake Formation | share | DataHub | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 255 | 65% | 226 | 49% | AWS Lake Formation |
| IT operations & business systems | 35 | 9% | 21 | 5% | AWS Lake Formation |
| Software engineering | 35 | 9% | 73 | 16% | DataHub |
| Sales | 7 | 2% | – | – | outside top 12 |
| Product, program & project management | 6 | 2% | 16 | 3% | even |
| Administration & office | 2 | 1% | – | – | outside top 12 |
| Business development & strategy | 1 | 0% | 1 | 0% | even |
| Customer service & success | 1 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 1 | 0% | 3 | 1% | even |
| Finance & accounting | 1 | 0% | 5 | 1% | even |
| General management & consulting | 1 | 0% | 6 | 1% | even |
| Legal, compliance & risk | 1 | 0% | 2 | 0% | even |
| Healthcare clinical | – | – | 42 | 9% | outside top 12 |
| Unclassified | – | – | 2 | 0% | outside top 12 |
| Construction and civil | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using AWS Lake Formation →
Companies using DataHub →
data governance quality mdm ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
DataHub is named by 127 companies in job postings and AWS Lake Formation by 139; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/aws-lake-formation-vs-datahub)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
AWS Lake Formation vs DataHub: questions
Which is more used, AWS Lake Formation or DataHub?
By companies naming it in their own job postings, AWS Lake Formation (139) over DataHub (127). By website-and-DNS footprint, DataHub (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses AWS Lake Formation?
35% of AWS Lake Formation companies have 2 to 200 employees, against 30% for DataHub. 37% of AWS Lake Formation companies have over 1,000 employees, against 40% for DataHub.
Do companies run both?
0 companies name both in their postings, usually AWS Lake Formation in marketing and DataHub in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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