AWS Lake Formation VS Microsoft Purview
As of 30 October 2026, Microsoft Purview is named by 1,013 companies and AWS Lake Formation by 139; AWS Lake Formation skews to companies under 200 people (35% vs 26%), Microsoft Purview to companies over 1,000 (44% vs 37%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AWS Lake Formation's script and mail records show on hundreds of thousands of small sites, Microsoft Purview rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- AWS Lake Formation: 2–200 employees
- 35%
- Microsoft Purview: 2–200 employees
- 26%
- AWS Lake Formation: 1,000+ employees
- 37%
- Microsoft Purview: 1,000+ employees
- 44%
- Postings per company, 90 days
- 2.2 · 2.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | AWS Lake Formation | share | Microsoft Purview | share | Leans |
|---|---|---|---|---|---|
| 2-10 employees | 3 | 2% | 32 | 3% | even |
| 11-50 employees | 19 | 14% | 81 | 8% | AWS Lake Formation |
| 51-200 employees | 27 | 19% | 155 | 15% | AWS Lake Formation |
| 201-500 employees | 24 | 17% | 159 | 16% | even |
| 501-1000 employees | 15 | 11% | 134 | 13% | Microsoft Purview |
| 1001-5000 employees | 23 | 17% | 219 | 22% | Microsoft Purview |
| 5001-10000 employees | 7 | 5% | 73 | 7% | Microsoft Purview |
| 10,001+ employees | 21 | 15% | 156 | 15% | even |
| Self-employed | – | – | 4 | 0% | outside top 12 |
| Segment | AWS Lake Formation | share | Microsoft Purview | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 75 | 54% | 318 | 31% | AWS Lake Formation |
| Business & finance services | 28 | 20% | 286 | 28% | Microsoft Purview |
| Manufacturing & industry | 15 | 11% | 130 | 13% | Microsoft Purview |
| Public, community & associations | 4 | 3% | 57 | 6% | Microsoft Purview |
| Utilities & infrastructure | 4 | 3% | 43 | 4% | even |
| Consumer services & leisure | 3 | 2% | 16 | 2% | even |
| Media & content | 3 | 2% | 14 | 1% | even |
| Automotive | 2 | 1% | 13 | 1% | even |
| Transport, logistics & rental | 2 | 1% | 20 | 2% | even |
| Commerce & trade | 1 | 1% | 25 | 2% | even |
| Health care | 1 | 1% | 44 | 4% | Microsoft Purview |
| Property & construction | 1 | 1% | 33 | 3% | Microsoft Purview |
| Segment | AWS Lake Formation | share | Microsoft Purview | share | Leans |
|---|---|---|---|---|---|
| United States | 91 | 65% | 585 | 58% | AWS Lake Formation |
| United Kingdom | 11 | 8% | 94 | 9% | even |
| Germany | 6 | 4% | 52 | 5% | even |
| India | 5 | 4% | – | – | outside top 12 |
| Australia | 4 | 3% | 25 | 2% | even |
| Canada | 4 | 3% | 51 | 5% | Microsoft Purview |
| Brazil | 3 | 2% | 9 | 1% | even |
| Spain | 3 | 2% | 14 | 1% | even |
| France | 2 | 1% | 24 | 2% | even |
| Italy | 2 | 1% | – | – | outside top 12 |
| Austria | 1 | 1% | – | – | outside top 12 |
| Bulgaria | 1 | 1% | – | – | outside top 12 |
| Netherlands | – | – | 29 | 3% | outside top 12 |
| Sweden | – | – | 16 | 2% | outside top 12 |
| Belgium | – | – | 13 | 1% | outside top 12 |
| Switzerland | – | – | 8 | 1% | outside top 12 |
| Segment | AWS Lake Formation | share | Microsoft Purview | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 255 | 65% | 990 | 29% | AWS Lake Formation |
| IT operations & business systems | 35 | 9% | 1,608 | 47% | Microsoft Purview |
| Software engineering | 35 | 9% | 66 | 2% | AWS Lake Formation |
| Sales | 7 | 2% | 97 | 3% | even |
| Product, program & project management | 6 | 2% | 49 | 1% | even |
| Administration & office | 2 | 1% | 12 | 0% | even |
| Business development & strategy | 1 | 0% | – | – | outside top 12 |
| Customer service & success | 1 | 0% | 12 | 0% | even |
| Engineering (non-software) | 1 | 0% | 28 | 1% | even |
| Finance & accounting | 1 | 0% | – | – | outside top 12 |
| General management & consulting | 1 | 0% | 47 | 1% | even |
| Legal, compliance & risk | 1 | 0% | 41 | 1% | even |
| Marketing & communications | – | – | 12 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 11 | 0% | outside top 12 |
The companies behind each column
Companies using AWS Lake Formation →
Companies using Microsoft Purview →
data governance quality mdm ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Microsoft Purview is named by 1,013 companies in job postings and AWS Lake Formation by 139; 17 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/aws-lake-formation-vs-microsoft-purview)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
AWS Lake Formation vs Microsoft Purview: questions
Which is more used, AWS Lake Formation or Microsoft Purview?
By companies naming it in their own job postings, Microsoft Purview (1,013) over AWS Lake Formation (139). By website-and-DNS footprint, Microsoft Purview (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses AWS Lake Formation?
35% of AWS Lake Formation companies have 2 to 200 employees, against 26% for Microsoft Purview. 37% of AWS Lake Formation companies have over 1,000 employees, against 44% for Microsoft Purview.
Do companies run both?
17 companies name both in their postings, usually AWS Lake Formation in marketing and Microsoft Purview in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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