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AWS Lambda VS Google Cloud Functions

As of 30 October 2026, Google Cloud Functions is named by 304 companies and AWS Lambda by 2,721; AWS Lambda skews to companies under 200 people (48% vs 46%), Google Cloud Functions to companies over 1,000 (31% vs 27%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AWS Lambda's script and mail records show on hundreds of thousands of small sites, Google Cloud Functions rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

AWS Lambda: 2–200 employees
48%
Google Cloud Functions: 2–200 employees
46%
AWS Lambda: 1,000+ employees
27%
Google Cloud Functions: 1,000+ employees
31%
Postings per company, 90 days
3.2 · 2.4
Website or DNS footprint
0 · 0
2,721companies name AWS Lambda
304companies name Google Cloud Functions
0name both
8,743 · 725postings in 90 days, AWS Lambda · Google Cloud Functions
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAWS LambdashareGoogle Cloud FunctionsshareLeans
Self-employed361%62%even
2-10 employees1937%176%even
11-50 employees45117%6321%Google Cloud Functions
51-200 employees65224%5919%AWS Lambda
201-500 employees37814%3311%AWS Lambda
501-1000 employees27410%3110%even
1001-5000 employees37314%4013%even
5001-10000 employees1084%72%even
10,001+ employees2569%4816%Google Cloud Functions
By industry
SegmentAWS LambdashareGoogle Cloud FunctionsshareLeans
Technology & software1,52656%16354%AWS Lambda
Business & finance services54120%5317%AWS Lambda
Manufacturing & industry1857%176%even
Media & content1014%196%Google Cloud Functions
Consumer services & leisure713%62%even
Commerce & trade522%103%even
Utilities & infrastructure502%103%even
Public, community & associations391%72%even
Health care361%52%even
Transport, logistics & rental321%41%even
Automotive311%41%even
Property & construction311%––outside top 12
Hospitality & travel––41%outside top 12
By country
SegmentAWS LambdashareGoogle Cloud FunctionsshareLeans
United States1,75364%18160%AWS Lambda
United Kingdom2228%217%even
Germany1104%124%even
India1024%165%even
Canada652%114%even
France512%103%even
Australia442%––outside top 12
Singapore351%31%even
Netherlands331%––outside top 12
Brazil271%62%even
Japan271%––outside top 12
Italy251%41%even
Poland––62%outside top 12
Sweden––62%outside top 12
Spain––52%outside top 12
Postings by team (share of each tool's postings)
SegmentAWS LambdashareGoogle Cloud FunctionsshareLeans
Software engineering6,36554%43743%AWS Lambda
Data & AI2,44121%29028%Google Cloud Functions
IT operations & business systems1,26711%11711%even
Product, program & project management1952%20%even
Customer service & success1181%10%even
Engineering (non-software)1051%50%even
Sales500%71%even
General management & consulting230%30%even
Unclassified210%––outside top 12
Finance & accounting160%––outside top 12
Education & training150%––outside top 12
Legal, compliance & risk130%––outside top 12
Marketing & communications––81%outside top 12
Hospitality and food service––30%outside top 12
Design & UX––10%outside top 12
Human resources––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Google Cloud Functions is named by 304 companies in job postings and AWS Lambda by 2,721; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/aws-lambda-vs-google-cloud-functions)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

AWS Lambda vs Google Cloud Functions: questions

Which is more used, AWS Lambda or Google Cloud Functions?

By companies naming it in their own job postings, AWS Lambda (2,721) over Google Cloud Functions (304). By website-and-DNS footprint, Google Cloud Functions (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses AWS Lambda?

48% of AWS Lambda companies have 2 to 200 employees, against 46% for Google Cloud Functions. 27% of AWS Lambda companies have over 1,000 employees, against 31% for Google Cloud Functions.

Do companies run both?

0 companies name both in their postings, usually AWS Lambda in marketing and Google Cloud Functions in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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