AWS Lambda VS Heroku
As of 30 October 2026, Heroku is named by 148 companies and AWS Lambda by 2,721; AWS Lambda skews to companies under 200 people (48% vs 66%), Heroku to companies over 1,000 (16% vs 27%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AWS Lambda's script and mail records show on hundreds of thousands of small sites, Heroku rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- AWS Lambda: 2–200 employees
- 48%
- Heroku: 2–200 employees
- 66%
- AWS Lambda: 1,000+ employees
- 27%
- Heroku: 1,000+ employees
- 16%
- Postings per company, 90 days
- 3.2 · 2.0
- Website or DNS footprint
- 0 · 8,751
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | AWS Lambda | share | Heroku | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 36 | 1% | 1 | 1% | even |
| 2-10 employees | 193 | 7% | 21 | 14% | Heroku |
| 11-50 employees | 451 | 17% | 38 | 26% | Heroku |
| 51-200 employees | 652 | 24% | 39 | 26% | Heroku |
| 201-500 employees | 378 | 14% | 17 | 11% | AWS Lambda |
| 501-1000 employees | 274 | 10% | 8 | 5% | AWS Lambda |
| 1001-5000 employees | 373 | 14% | 15 | 10% | AWS Lambda |
| 5001-10000 employees | 108 | 4% | 5 | 3% | even |
| 10,001+ employees | 256 | 9% | 4 | 3% | AWS Lambda |
| Segment | AWS Lambda | share | Heroku | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 1,526 | 56% | 96 | 65% | Heroku |
| Business & finance services | 541 | 20% | 20 | 14% | AWS Lambda |
| Manufacturing & industry | 185 | 7% | 4 | 3% | AWS Lambda |
| Media & content | 101 | 4% | 6 | 4% | even |
| Consumer services & leisure | 71 | 3% | 10 | 7% | Heroku |
| Commerce & trade | 52 | 2% | 3 | 2% | even |
| Utilities & infrastructure | 50 | 2% | 1 | 1% | even |
| Public, community & associations | 39 | 1% | 3 | 2% | even |
| Health care | 36 | 1% | 1 | 1% | even |
| Transport, logistics & rental | 32 | 1% | 2 | 1% | even |
| Automotive | 31 | 1% | 1 | 1% | even |
| Property & construction | 31 | 1% | 1 | 1% | even |
| Segment | AWS Lambda | share | Heroku | share | Leans |
|---|---|---|---|---|---|
| United States | 1,753 | 64% | 83 | 56% | AWS Lambda |
| United Kingdom | 222 | 8% | 13 | 9% | even |
| Germany | 110 | 4% | 8 | 5% | even |
| India | 102 | 4% | 13 | 9% | Heroku |
| Canada | 65 | 2% | 5 | 3% | even |
| France | 51 | 2% | 7 | 5% | Heroku |
| Australia | 44 | 2% | 1 | 1% | even |
| Singapore | 35 | 1% | – | – | outside top 12 |
| Netherlands | 33 | 1% | 3 | 2% | even |
| Brazil | 27 | 1% | 2 | 1% | even |
| Japan | 27 | 1% | – | – | outside top 12 |
| Italy | 25 | 1% | – | – | outside top 12 |
| PH | – | – | 2 | 1% | outside top 12 |
| Belgium | – | – | 1 | 1% | outside top 12 |
| Czechia | – | – | 1 | 1% | outside top 12 |
| Segment | AWS Lambda | share | Heroku | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 6,365 | 54% | 358 | 73% | Heroku |
| Data & AI | 2,441 | 21% | 9 | 2% | AWS Lambda |
| IT operations & business systems | 1,267 | 11% | 33 | 7% | AWS Lambda |
| Product, program & project management | 195 | 2% | 12 | 2% | even |
| Customer service & success | 118 | 1% | 4 | 1% | even |
| Engineering (non-software) | 105 | 1% | 1 | 0% | even |
| Sales | 50 | 0% | 17 | 3% | Heroku |
| General management & consulting | 23 | 0% | – | – | outside top 12 |
| Unclassified | 21 | 0% | 2 | 0% | even |
| Finance & accounting | 16 | 0% | 1 | 0% | even |
| Education & training | 15 | 0% | 5 | 1% | even |
| Legal, compliance & risk | 13 | 0% | – | – | outside top 12 |
| Marketing & communications | – | – | 4 | 1% | outside top 12 |
The companies behind each column
Companies using AWS Lambda →
Companies using Heroku →
paas serverless ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Heroku is named by 148 companies in job postings and AWS Lambda by 2,721; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/aws-lambda-vs-heroku)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
AWS Lambda vs Heroku: questions
Which is more used, AWS Lambda or Heroku?
By companies naming it in their own job postings, AWS Lambda (2,721) over Heroku (148). By website-and-DNS footprint, Heroku (8,751 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses AWS Lambda?
48% of AWS Lambda companies have 2 to 200 employees, against 66% for Heroku. 27% of AWS Lambda companies have over 1,000 employees, against 16% for Heroku.
Do companies run both?
0 companies name both in their postings, usually AWS Lambda in marketing and Heroku in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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