Axure RP VS Balsamiq
As of 30 October 2026, Balsamiq is named by 119 companies and Axure RP by 130; Axure RP skews to companies under 200 people (55% vs 52%), Balsamiq to companies over 1,000 (17% vs 25%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Axure RP's script and mail records show on hundreds of thousands of small sites, Balsamiq rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Axure RP: 2–200 employees
- 55%
- Balsamiq: 2–200 employees
- 52%
- Axure RP: 1,000+ employees
- 25%
- Balsamiq: 1,000+ employees
- 17%
- Postings per company, 90 days
- 1.7 · 1.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Axure RP | share | Balsamiq | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 2% | – | – | outside top 12 |
| 2-10 employees | 5 | 4% | 6 | 5% | even |
| 11-50 employees | 38 | 29% | 25 | 21% | Axure RP |
| 51-200 employees | 28 | 22% | 31 | 26% | Balsamiq |
| 201-500 employees | 14 | 11% | 22 | 18% | Balsamiq |
| 501-1000 employees | 11 | 8% | 15 | 13% | Balsamiq |
| 1001-5000 employees | 19 | 15% | 13 | 11% | Axure RP |
| 5001-10000 employees | 1 | 1% | 3 | 3% | even |
| 10,001+ employees | 12 | 9% | 4 | 3% | Axure RP |
| Segment | Axure RP | share | Balsamiq | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 74 | 57% | 77 | 65% | Balsamiq |
| Business & finance services | 23 | 18% | 26 | 22% | Balsamiq |
| Manufacturing & industry | 10 | 8% | 4 | 3% | Axure RP |
| Consumer services & leisure | 7 | 5% | 2 | 2% | Axure RP |
| Media & content | 6 | 5% | 2 | 2% | Axure RP |
| Public, community & associations | 5 | 4% | 2 | 2% | Axure RP |
| Transport, logistics & rental | 2 | 2% | – | – | outside top 12 |
| Automotive | 1 | 1% | – | – | outside top 12 |
| Commerce & trade | 1 | 1% | 3 | 3% | even |
| Health care | 1 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | – | – | 2 | 2% | outside top 12 |
| Property & construction | – | – | 1 | 1% | outside top 12 |
| Segment | Axure RP | share | Balsamiq | share | Leans |
|---|---|---|---|---|---|
| United States | 69 | 53% | 68 | 57% | Balsamiq |
| India | 9 | 7% | 7 | 6% | even |
| Canada | 8 | 6% | 8 | 7% | even |
| Germany | 8 | 6% | – | – | outside top 12 |
| United Kingdom | 6 | 5% | 4 | 3% | even |
| France | 4 | 3% | 2 | 2% | even |
| Australia | 2 | 2% | – | – | outside top 12 |
| Brazil | 2 | 2% | 2 | 2% | even |
| China | 2 | 2% | – | – | outside top 12 |
| Italy | 2 | 2% | – | – | outside top 12 |
| Poland | 2 | 2% | – | – | outside top 12 |
| United Arab Emirates | 1 | 1% | 2 | 2% | even |
| Belgium | – | – | 3 | 3% | outside top 12 |
| Singapore | – | – | 3 | 3% | outside top 12 |
| VN | – | – | 3 | 3% | outside top 12 |
| Switzerland | – | – | 2 | 2% | outside top 12 |
| Spain | – | – | 2 | 2% | outside top 12 |
| Segment | Axure RP | share | Balsamiq | share | Leans |
|---|---|---|---|---|---|
| Design & UX | 255 | 61% | 79 | 24% | Axure RP |
| Software engineering | 42 | 10% | 88 | 27% | Balsamiq |
| IT operations & business systems | 37 | 9% | 80 | 24% | Balsamiq |
| Product, program & project management | 23 | 5% | 37 | 11% | Balsamiq |
| Data & AI | 4 | 1% | 7 | 2% | even |
| Marketing & communications | 3 | 1% | 3 | 1% | even |
| Construction and civil | 2 | 0% | – | – | outside top 12 |
| Manufacturing and production | 2 | 0% | – | – | outside top 12 |
| Administration & office | 1 | 0% | – | – | outside top 12 |
| Education & training | 1 | 0% | 1 | 0% | even |
| Engineering (non-software) | 1 | 0% | 3 | 1% | even |
| Facilities cleaning and security | 1 | 0% | 1 | 0% | even |
| General management & consulting | – | – | 4 | 1% | outside top 12 |
| Sales | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Axure RP →
Companies using Balsamiq →
Design ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Balsamiq is named by 119 companies in job postings and Axure RP by 130; 41 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/axure-rp-vs-balsamiq)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Axure RP vs Balsamiq: questions
Which is more used, Axure RP or Balsamiq?
By companies naming it in their own job postings, Axure RP (130) over Balsamiq (119). By website-and-DNS footprint, Balsamiq (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Axure RP?
55% of Axure RP companies have 2 to 200 employees, against 52% for Balsamiq. 25% of Axure RP companies have over 1,000 employees, against 17% for Balsamiq.
Do companies run both?
41 companies name both in their postings, usually Axure RP in marketing and Balsamiq in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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