Azure Application Insights VS Datadog
As of 5 November 2026, Datadog is named by 3,251 companies and Azure Application Insights by 732; Azure Application Insights skews to companies under 200 people (31% vs 44%), Datadog to companies over 1,000 (28% vs 44%).
As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure Application Insights's script and mail records show on hundreds of thousands of small sites, Datadog rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Azure Application Insights: 2–200 employees
- 31%
- Datadog: 2–200 employees
- 44%
- Azure Application Insights: 1,000+ employees
- 44%
- Datadog: 1,000+ employees
- 28%
- Postings per company, 90 days
- 2.5 · 2.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Azure Application Insights | share | Datadog | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 11 | 2% | 111 | 3% | even |
| 2-10 employees | 32 | 4% | 272 | 8% | Datadog |
| 11-50 employees | 67 | 9% | 442 | 14% | Datadog |
| 51-200 employees | 126 | 17% | 702 | 22% | Datadog |
| 201-500 employees | 114 | 16% | 456 | 14% | even |
| 501-1000 employees | 63 | 9% | 346 | 11% | Datadog |
| 1001-5000 employees | 130 | 18% | 460 | 14% | Azure Application Insights |
| 5001-10000 employees | 51 | 7% | 136 | 4% | Azure Application Insights |
| 10,001+ employees | 138 | 19% | 326 | 10% | Azure Application Insights |
| Segment | Azure Application Insights | share | Datadog | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 325 | 44% | 1,790 | 55% | Datadog |
| Business & finance services | 169 | 23% | 653 | 20% | Azure Application Insights |
| Manufacturing & industry | 65 | 9% | 181 | 6% | Azure Application Insights |
| Commerce & trade | 35 | 5% | 106 | 3% | even |
| Consumer services & leisure | 20 | 3% | 69 | 2% | even |
| Health care | 18 | 2% | 51 | 2% | even |
| Utilities & infrastructure | 18 | 2% | 49 | 2% | even |
| Media & content | 16 | 2% | 161 | 5% | Datadog |
| Transport, logistics & rental | 15 | 2% | 46 | 1% | even |
| Public, community & associations | 14 | 2% | 34 | 1% | even |
| Property & construction | 14 | 2% | 38 | 1% | even |
| Automotive | 11 | 2% | – | – | outside top 12 |
| Hospitality & travel | – | – | 42 | 1% | outside top 12 |
| Segment | Azure Application Insights | share | Datadog | share | Leans |
|---|---|---|---|---|---|
| United States | 404 | 55% | 2,111 | 65% | Datadog |
| United Kingdom | 79 | 11% | 231 | 7% | Azure Application Insights |
| Germany | 26 | 4% | 89 | 3% | even |
| Canada | 24 | 3% | 65 | 2% | even |
| India | 23 | 3% | 57 | 2% | even |
| Australia | 18 | 2% | 39 | 1% | even |
| Netherlands | 17 | 2% | 28 | 1% | even |
| France | 16 | 2% | 103 | 3% | even |
| Brazil | 15 | 2% | 80 | 2% | even |
| Spain | 10 | 1% | 22 | 1% | even |
| Poland | 9 | 1% | – | – | outside top 12 |
| Belgium | 7 | 1% | – | – | outside top 12 |
| Japan | – | – | 36 | 1% | outside top 12 |
| Singapore | – | – | 25 | 1% | outside top 12 |
| Segment | Azure Application Insights | share | Datadog | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 1,265 | 58% | 6,011 | 54% | Azure Application Insights |
| IT operations & business systems | 380 | 17% | 1,380 | 12% | Azure Application Insights |
| Data & AI | 208 | 10% | 1,000 | 9% | even |
| Customer service & success | 24 | 1% | 358 | 3% | Datadog |
| Engineering (non-software) | 14 | 1% | 148 | 1% | even |
| Product, program & project management | 14 | 1% | 196 | 2% | even |
| Quality, safety & environment | 7 | 0% | 44 | 0% | even |
| Sales | 7 | 0% | 446 | 4% | Datadog |
| Marketing & communications | 4 | 0% | 30 | 0% | even |
| Administration & office | 1 | 0% | 5 | 0% | even |
| Business development & strategy | 1 | 0% | 18 | 0% | even |
| Construction and civil | 1 | 0% | 5 | 0% | even |
| Design & UX | 1 | 0% | 11 | 0% | even |
| Finance & accounting | 1 | 0% | 17 | 0% | even |
| General management & consulting | 1 | 0% | 23 | 0% | even |
| Legal, compliance & risk | 1 | 0% | 15 | 0% | even |
| Skilled trades and field service | 1 | 0% | 6 | 0% | even |
| Unclassified | 1 | 0% | 19 | 0% | even |
| Human resources | – | – | 15 | 0% | outside top 12 |
| Procurement and purchasing | – | – | 9 | 0% | outside top 12 |
| Arts media and entertainment | – | – | 4 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 4 | 0% | outside top 12 |
| Manufacturing and production | – | – | 2 | 0% | outside top 12 |
| Public safety and protective services | – | – | 2 | 0% | outside top 12 |
| Retail & store operations | – | – | 2 | 0% | outside top 12 |
| Agriculture and environment | – | – | 1 | 0% | outside top 12 |
| Healthcare clinical | – | – | 1 | 0% | outside top 12 |
| Healthcare support and caregiving | – | – | 1 | 0% | outside top 12 |
| Hospitality and food service | – | – | 1 | 0% | outside top 12 |
| Research and science | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Azure Application Insights →
Companies using Datadog →
apm tracing errors ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Datadog is named by 3,251 companies in job postings and Azure Application Insights by 732; 147 name both. (Breaknorm, 5 November 2026, https://breaknorm.co/compare/azure-application-insights-vs-datadog)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Azure Application Insights vs Datadog: questions
Which is more used, Azure Application Insights or Datadog?
By companies naming it in their own job postings, Datadog (3,251) over Azure Application Insights (732). By website-and-DNS footprint, Datadog (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Azure Application Insights?
31% of Azure Application Insights companies have 2 to 200 employees, against 44% for Datadog. 44% of Azure Application Insights companies have over 1,000 employees, against 28% for Datadog.
Do companies run both?
147 companies name both in their postings, usually Azure Application Insights in marketing and Datadog in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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