Azure Data Factory VS Fivetran
As of 30 October 2026, Fivetran is named by 478 companies and Azure Data Factory by 1,655; Azure Data Factory skews to companies under 200 people (33% vs 42%), Fivetran to companies over 1,000 (31% vs 40%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure Data Factory's script and mail records show on hundreds of thousands of small sites, Fivetran rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Azure Data Factory: 2–200 employees
- 33%
- Fivetran: 2–200 employees
- 42%
- Azure Data Factory: 1,000+ employees
- 40%
- Fivetran: 1,000+ employees
- 31%
- Postings per company, 90 days
- 3.2 · 1.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Azure Data Factory | share | Fivetran | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 11 | 1% | 2 | 0% | even |
| 2-10 employees | 73 | 4% | 38 | 8% | Fivetran |
| 11-50 employees | 185 | 11% | 61 | 13% | even |
| 51-200 employees | 284 | 17% | 104 | 22% | Fivetran |
| 201-500 employees | 240 | 15% | 66 | 14% | even |
| 501-1000 employees | 196 | 12% | 59 | 12% | even |
| 1001-5000 employees | 301 | 18% | 92 | 19% | even |
| 5001-10000 employees | 110 | 7% | 20 | 4% | Azure Data Factory |
| 10,001+ employees | 255 | 15% | 36 | 8% | Azure Data Factory |
| Segment | Azure Data Factory | share | Fivetran | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 674 | 41% | 225 | 47% | Fivetran |
| Business & finance services | 388 | 23% | 104 | 22% | even |
| Manufacturing & industry | 197 | 12% | 36 | 8% | Azure Data Factory |
| Commerce & trade | 57 | 3% | 21 | 4% | even |
| Utilities & infrastructure | 57 | 3% | 10 | 2% | even |
| Health care | 54 | 3% | 12 | 3% | even |
| Public, community & associations | 46 | 3% | 9 | 2% | even |
| Property & construction | 45 | 3% | 14 | 3% | even |
| Consumer services & leisure | 34 | 2% | 13 | 3% | even |
| Transport, logistics & rental | 31 | 2% | – | – | outside top 12 |
| Media & content | 25 | 2% | 13 | 3% | even |
| Automotive | 24 | 1% | 5 | 1% | even |
| Hospitality & travel | – | – | 10 | 2% | outside top 12 |
| Segment | Azure Data Factory | share | Fivetran | share | Leans |
|---|---|---|---|---|---|
| United States | 930 | 56% | 355 | 74% | Fivetran |
| United Kingdom | 131 | 8% | 41 | 9% | even |
| Germany | 77 | 5% | 8 | 2% | Azure Data Factory |
| Netherlands | 63 | 4% | 3 | 1% | Azure Data Factory |
| Canada | 60 | 4% | 6 | 1% | Azure Data Factory |
| France | 53 | 3% | 13 | 3% | even |
| India | 45 | 3% | 6 | 1% | even |
| Australia | 30 | 2% | 7 | 1% | even |
| Belgium | 24 | 1% | 3 | 1% | even |
| Sweden | 23 | 1% | 4 | 1% | even |
| Poland | 22 | 1% | – | – | outside top 12 |
| Denmark | 16 | 1% | – | – | outside top 12 |
| Ireland | – | – | 3 | 1% | outside top 12 |
| Singapore | – | – | 3 | 1% | outside top 12 |
| Segment | Azure Data Factory | share | Fivetran | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 4,545 | 66% | 833 | 68% | even |
| Software engineering | 847 | 12% | 101 | 8% | Azure Data Factory |
| IT operations & business systems | 548 | 8% | 52 | 4% | Azure Data Factory |
| Product, program & project management | 67 | 1% | 25 | 2% | even |
| Engineering (non-software) | 51 | 1% | 5 | 0% | even |
| Sales | 40 | 1% | 58 | 5% | Fivetran |
| General management & consulting | 33 | 0% | 4 | 0% | even |
| Legal, compliance & risk | 15 | 0% | – | – | outside top 12 |
| Customer service & success | 12 | 0% | 11 | 1% | even |
| Finance & accounting | 11 | 0% | 8 | 1% | even |
| Quality, safety & environment | 10 | 0% | – | – | outside top 12 |
| Marketing & communications | 8 | 0% | 22 | 2% | even |
| Business development & strategy | – | – | 13 | 1% | outside top 12 |
| Arts media and entertainment | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Azure Data Factory →
Companies using Fivetran →
etl elt transformation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Fivetran is named by 478 companies in job postings and Azure Data Factory by 1,655; 118 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/azure-data-factory-vs-fivetran)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Azure Data Factory vs Fivetran: questions
Which is more used, Azure Data Factory or Fivetran?
By companies naming it in their own job postings, Azure Data Factory (1,655) over Fivetran (478). By website-and-DNS footprint, Fivetran (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Azure Data Factory?
33% of Azure Data Factory companies have 2 to 200 employees, against 42% for Fivetran. 40% of Azure Data Factory companies have over 1,000 employees, against 31% for Fivetran.
Do companies run both?
118 companies name both in their postings, usually Azure Data Factory in marketing and Fivetran in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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