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Compare · LLM models & APIs

Azure OpenAI VS GPT

As of 30 October 2026, GPT is named by 796 companies and Azure OpenAI by 1,155; Azure OpenAI skews to companies under 200 people (29% vs 48%), GPT to companies over 1,000 (29% vs 47%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure OpenAI's script and mail records show on hundreds of thousands of small sites, GPT rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Azure OpenAI: 2–200 employees
29%
GPT: 2–200 employees
48%
Azure OpenAI: 1,000+ employees
47%
GPT: 1,000+ employees
29%
Postings per company, 90 days
3.2 · 3.2
Website or DNS footprint
0 · 0
1,155companies name Azure OpenAI
796companies name GPT
138name both
3,728 · 2,581postings in 90 days, Azure OpenAI · GPT
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAzure OpenAIshareGPTshareLeans
Self-employed111%213%even
2-10 employees545%8010%GPT
11-50 employees11610%15419%GPT
51-200 employees16314%14919%GPT
201-500 employees15614%10914%even
501-1000 employees11110%547%Azure OpenAI
1001-5000 employees23420%9812%Azure OpenAI
5001-10000 employees756%354%Azure OpenAI
10,001+ employees23520%9612%Azure OpenAI
By industry
SegmentAzure OpenAIshareGPTshareLeans
Technology & software50844%44155%GPT
Business & finance services30126%16320%Azure OpenAI
Manufacturing & industry11910%527%Azure OpenAI
Utilities & infrastructure434%122%Azure OpenAI
Commerce & trade403%223%even
Media & content242%314%even
Property & construction232%101%even
Public, community & associations222%172%even
Consumer services & leisure212%223%even
Health care202%91%even
Transport, logistics & rental131%71%even
Automotive121%51%even
By country
SegmentAzure OpenAIshareGPTshareLeans
United States66858%46358%even
United Kingdom898%527%even
Germany706%476%even
Australia333%111%even
India323%405%GPT
France313%243%even
Canada262%152%even
Netherlands212%132%even
Singapore182%132%even
Brazil161%81%even
Spain121%81%even
Sweden121%––outside top 12
Belgium––111%outside top 12
Postings by team (share of each tool's postings)
SegmentAzure OpenAIshareGPTshareLeans
Data & AI2,09548%1,35140%Azure OpenAI
Software engineering96622%68620%even
IT operations & business systems42410%2447%Azure OpenAI
Sales822%863%even
Product, program & project management742%822%even
General management & consulting702%291%even
Engineering (non-software)311%632%even
Construction and civil110%––outside top 12
Business development & strategy80%––outside top 12
Design & UX60%481%even
Finance & accounting60%321%even
Marketing & communications50%612%even
Education & training––1003%outside top 12
Customer service & success––251%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

GPT is named by 796 companies in job postings and Azure OpenAI by 1,155; 138 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/azure-openai-vs-gpt)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Azure OpenAI vs GPT: questions

Which is more used, Azure OpenAI or GPT?

By companies naming it in their own job postings, Azure OpenAI (1,155) over GPT (796). By website-and-DNS footprint, GPT (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Azure OpenAI?

29% of Azure OpenAI companies have 2 to 200 employees, against 48% for GPT. 47% of Azure OpenAI companies have over 1,000 employees, against 29% for GPT.

Do companies run both?

138 companies name both in their postings, usually Azure OpenAI in marketing and GPT in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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