Azure Pipelines VS Octopus Deploy
As of 30 October 2026, Octopus Deploy is named by 141 companies and Azure Pipelines by 410; Azure Pipelines skews to companies under 200 people (28% vs 29%), Octopus Deploy to companies over 1,000 (40% vs 45%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure Pipelines's script and mail records show on hundreds of thousands of small sites, Octopus Deploy rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Azure Pipelines: 2–200 employees
- 28%
- Octopus Deploy: 2–200 employees
- 29%
- Azure Pipelines: 1,000+ employees
- 45%
- Octopus Deploy: 1,000+ employees
- 40%
- Postings per company, 90 days
- 2.3 · 2.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Azure Pipelines | share | Octopus Deploy | share | Leans |
|---|---|---|---|---|---|
| 2-10 employees | 11 | 3% | 4 | 3% | even |
| 11-50 employees | 37 | 9% | 18 | 13% | Octopus Deploy |
| 51-200 employees | 66 | 16% | 19 | 13% | Azure Pipelines |
| 201-500 employees | 62 | 15% | 27 | 19% | Octopus Deploy |
| 501-1000 employees | 51 | 12% | 16 | 11% | even |
| 1001-5000 employees | 77 | 19% | 29 | 21% | even |
| 5001-10000 employees | 29 | 7% | 8 | 6% | even |
| 10,001+ employees | 77 | 19% | 19 | 13% | Azure Pipelines |
| Self-employed | – | – | 1 | 1% | outside top 12 |
| Segment | Azure Pipelines | share | Octopus Deploy | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 187 | 46% | 66 | 47% | even |
| Business & finance services | 100 | 24% | 36 | 26% | even |
| Manufacturing & industry | 44 | 11% | 13 | 9% | even |
| Commerce & trade | 14 | 3% | 1 | 1% | Azure Pipelines |
| Property & construction | 14 | 3% | 2 | 1% | even |
| Transport, logistics & rental | 9 | 2% | 1 | 1% | even |
| Health care | 8 | 2% | 4 | 3% | even |
| Automotive | 7 | 2% | – | – | outside top 12 |
| Consumer services & leisure | 7 | 2% | 4 | 3% | even |
| Utilities & infrastructure | 7 | 2% | 5 | 4% | even |
| Public, community & associations | 4 | 1% | 3 | 2% | even |
| Hospitality & travel | 4 | 1% | 1 | 1% | even |
| Media & content | – | – | 5 | 4% | outside top 12 |
| Segment | Azure Pipelines | share | Octopus Deploy | share | Leans |
|---|---|---|---|---|---|
| United States | 217 | 53% | 81 | 57% | Octopus Deploy |
| United Kingdom | 45 | 11% | 13 | 9% | even |
| Germany | 20 | 5% | 5 | 4% | even |
| Netherlands | 15 | 4% | 2 | 1% | Azure Pipelines |
| Australia | 11 | 3% | 6 | 4% | even |
| Canada | 11 | 3% | 3 | 2% | even |
| India | 11 | 3% | 2 | 1% | even |
| Sweden | 10 | 2% | – | – | outside top 12 |
| France | 8 | 2% | 6 | 4% | Octopus Deploy |
| Belgium | 7 | 2% | – | – | outside top 12 |
| Switzerland | 5 | 1% | – | – | outside top 12 |
| Denmark | 5 | 1% | – | – | outside top 12 |
| Poland | – | – | 3 | 2% | outside top 12 |
| Spain | – | – | 2 | 1% | outside top 12 |
| Italy | – | – | 2 | 1% | outside top 12 |
| Norway | – | – | 2 | 1% | outside top 12 |
| Segment | Azure Pipelines | share | Octopus Deploy | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 817 | 67% | 314 | 64% | Azure Pipelines |
| IT operations & business systems | 179 | 15% | 48 | 10% | Azure Pipelines |
| Data & AI | 72 | 6% | 28 | 6% | even |
| Engineering (non-software) | 16 | 1% | 7 | 1% | even |
| Quality, safety & environment | 9 | 1% | 3 | 1% | even |
| Product, program & project management | 7 | 1% | 8 | 2% | even |
| General management & consulting | 5 | 0% | 2 | 0% | even |
| Construction and civil | 4 | 0% | – | – | outside top 12 |
| Marketing & communications | 3 | 0% | – | – | outside top 12 |
| Finance & accounting | 2 | 0% | – | – | outside top 12 |
| Administration & office | 1 | 0% | – | – | outside top 12 |
| Arts media and entertainment | 1 | 0% | – | – | outside top 12 |
| Healthcare support and caregiving | – | – | 6 | 1% | outside top 12 |
| Customer service & success | – | – | 3 | 1% | outside top 12 |
| Sales | – | – | 3 | 1% | outside top 12 |
| Healthcare clinical | – | – | 2 | 0% | outside top 12 |
| Social care and community | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Azure Pipelines →
Companies using Octopus Deploy →
ci cd ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Octopus Deploy is named by 141 companies in job postings and Azure Pipelines by 410; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/azure-pipelines-vs-octopus-deploy)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Azure Pipelines vs Octopus Deploy: questions
Which is more used, Azure Pipelines or Octopus Deploy?
By companies naming it in their own job postings, Azure Pipelines (410) over Octopus Deploy (141). By website-and-DNS footprint, Octopus Deploy (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Azure Pipelines?
28% of Azure Pipelines companies have 2 to 200 employees, against 29% for Octopus Deploy. 45% of Azure Pipelines companies have over 1,000 employees, against 40% for Octopus Deploy.
Do companies run both?
0 companies name both in their postings, usually Azure Pipelines in marketing and Octopus Deploy in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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Every company on either tool,
with the person who owns it
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