Azure Service Bus VS Google Cloud Pub/Sub
As of 30 October 2026, Google Cloud Pub/Sub is named by 679 companies and Azure Service Bus by 803; Azure Service Bus skews to companies under 200 people (32% vs 42%), Google Cloud Pub/Sub to companies over 1,000 (33% vs 42%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure Service Bus's script and mail records show on hundreds of thousands of small sites, Google Cloud Pub/Sub rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Azure Service Bus: 2–200 employees
- 32%
- Google Cloud Pub/Sub: 2–200 employees
- 42%
- Azure Service Bus: 1,000+ employees
- 42%
- Google Cloud Pub/Sub: 1,000+ employees
- 33%
- Postings per company, 90 days
- 3.1 · 2.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Azure Service Bus | share | Google Cloud Pub/Sub | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 3 | 0% | 10 | 1% | even |
| 2-10 employees | 22 | 3% | 45 | 7% | Google Cloud Pub/Sub |
| 11-50 employees | 102 | 13% | 106 | 16% | Google Cloud Pub/Sub |
| 51-200 employees | 131 | 16% | 131 | 19% | Google Cloud Pub/Sub |
| 201-500 employees | 121 | 15% | 96 | 14% | even |
| 501-1000 employees | 83 | 10% | 67 | 10% | even |
| 1001-5000 employees | 162 | 20% | 97 | 14% | Azure Service Bus |
| 5001-10000 employees | 51 | 6% | 29 | 4% | Azure Service Bus |
| 10,001+ employees | 128 | 16% | 98 | 14% | even |
| Segment | Azure Service Bus | share | Google Cloud Pub/Sub | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 373 | 46% | 376 | 55% | Google Cloud Pub/Sub |
| Business & finance services | 199 | 25% | 133 | 20% | Azure Service Bus |
| Manufacturing & industry | 54 | 7% | 40 | 6% | even |
| Commerce & trade | 32 | 4% | 30 | 4% | even |
| Consumer services & leisure | 22 | 3% | 14 | 2% | even |
| Health care | 22 | 3% | 4 | 1% | Azure Service Bus |
| Transport, logistics & rental | 20 | 2% | 11 | 2% | even |
| Public, community & associations | 17 | 2% | 11 | 2% | even |
| Utilities & infrastructure | 17 | 2% | 16 | 2% | even |
| Property & construction | 16 | 2% | 4 | 1% | even |
| Media & content | 13 | 2% | 30 | 4% | Google Cloud Pub/Sub |
| Automotive | 9 | 1% | 7 | 1% | even |
| Segment | Azure Service Bus | share | Google Cloud Pub/Sub | share | Leans |
|---|---|---|---|---|---|
| United States | 419 | 52% | 426 | 63% | Google Cloud Pub/Sub |
| United Kingdom | 88 | 11% | 46 | 7% | Azure Service Bus |
| Germany | 32 | 4% | 31 | 5% | even |
| India | 31 | 4% | 21 | 3% | even |
| Canada | 27 | 3% | 18 | 3% | even |
| Belgium | 21 | 3% | – | – | outside top 12 |
| Netherlands | 19 | 2% | – | – | outside top 12 |
| Australia | 18 | 2% | 9 | 1% | even |
| France | 18 | 2% | 21 | 3% | even |
| Poland | 15 | 2% | 13 | 2% | even |
| Sweden | 14 | 2% | 10 | 1% | even |
| Brazil | 10 | 1% | 10 | 1% | even |
| Spain | – | – | 9 | 1% | outside top 12 |
| Singapore | – | – | 8 | 1% | outside top 12 |
| Segment | Azure Service Bus | share | Google Cloud Pub/Sub | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 2,031 | 65% | 1,080 | 42% | Azure Service Bus |
| IT operations & business systems | 392 | 12% | 180 | 7% | Azure Service Bus |
| Data & AI | 237 | 8% | 923 | 36% | Google Cloud Pub/Sub |
| Engineering (non-software) | 78 | 2% | 17 | 1% | even |
| Product, program & project management | 42 | 1% | 20 | 1% | even |
| Sales | 13 | 0% | 10 | 0% | even |
| General management & consulting | 7 | 0% | 2 | 0% | even |
| Customer service & success | 6 | 0% | 7 | 0% | even |
| Construction and civil | 5 | 0% | – | – | outside top 12 |
| Marketing & communications | 3 | 0% | – | – | outside top 12 |
| Unclassified | 3 | 0% | – | – | outside top 12 |
| Design & UX | 2 | 0% | – | – | outside top 12 |
| Human resources | – | – | 3 | 0% | outside top 12 |
| Arts media and entertainment | – | – | 1 | 0% | outside top 12 |
| Education & training | – | – | 1 | 0% | outside top 12 |
| Logistics warehouse and transport | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Azure Service Bus →
Companies using Google Cloud Pub/Sub →
message brokers streaming ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Google Cloud Pub/Sub is named by 679 companies in job postings and Azure Service Bus by 803; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/azure-service-bus-vs-google-cloud-pubsub)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Azure Service Bus vs Google Cloud Pub/Sub: questions
Which is more used, Azure Service Bus or Google Cloud Pub/Sub?
By companies naming it in their own job postings, Azure Service Bus (803) over Google Cloud Pub/Sub (679). By website-and-DNS footprint, Google Cloud Pub/Sub (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Azure Service Bus?
32% of Azure Service Bus companies have 2 to 200 employees, against 42% for Google Cloud Pub/Sub. 42% of Azure Service Bus companies have over 1,000 employees, against 33% for Google Cloud Pub/Sub.
Do companies run both?
0 companies name both in their postings, usually Azure Service Bus in marketing and Google Cloud Pub/Sub in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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