Azure SQL Database VS SAP HANA
As of 30 October 2026, SAP HANA is named by 730 companies and Azure SQL Database by 1,059; Azure SQL Database skews to companies under 200 people (32% vs 29%), SAP HANA to companies over 1,000 (53% vs 40%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure SQL Database's script and mail records show on hundreds of thousands of small sites, SAP HANA rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Azure SQL Database: 2–200 employees
- 32%
- SAP HANA: 2–200 employees
- 29%
- Azure SQL Database: 1,000+ employees
- 40%
- SAP HANA: 1,000+ employees
- 53%
- Postings per company, 90 days
- 2.9 · 4.7
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Azure SQL Database | share | SAP HANA | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 8 | 1% | 1 | 0% | even |
| 2-10 employees | 42 | 4% | 33 | 5% | even |
| 11-50 employees | 119 | 11% | 72 | 10% | even |
| 51-200 employees | 178 | 17% | 104 | 14% | Azure SQL Database |
| 201-500 employees | 183 | 17% | 69 | 9% | Azure SQL Database |
| 501-1000 employees | 110 | 10% | 63 | 9% | even |
| 1001-5000 employees | 200 | 19% | 138 | 19% | even |
| 5001-10000 employees | 63 | 6% | 53 | 7% | even |
| 10,001+ employees | 156 | 15% | 197 | 27% | SAP HANA |
| Segment | Azure SQL Database | share | SAP HANA | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 476 | 45% | 224 | 31% | Azure SQL Database |
| Business & finance services | 247 | 23% | 79 | 11% | Azure SQL Database |
| Manufacturing & industry | 103 | 10% | 211 | 29% | SAP HANA |
| Health care | 32 | 3% | 16 | 2% | even |
| Commerce & trade | 29 | 3% | 41 | 6% | SAP HANA |
| Consumer services & leisure | 29 | 3% | 14 | 2% | even |
| Public, community & associations | 27 | 3% | 7 | 1% | even |
| Utilities & infrastructure | 26 | 2% | 52 | 7% | SAP HANA |
| Transport, logistics & rental | 22 | 2% | 17 | 2% | even |
| Media & content | 21 | 2% | 19 | 3% | even |
| Property & construction | 21 | 2% | 16 | 2% | even |
| Automotive | 14 | 1% | 27 | 4% | SAP HANA |
| Segment | Azure SQL Database | share | SAP HANA | share | Leans |
|---|---|---|---|---|---|
| United States | 650 | 61% | 314 | 43% | Azure SQL Database |
| United Kingdom | 88 | 8% | 41 | 6% | Azure SQL Database |
| Canada | 51 | 5% | 10 | 1% | Azure SQL Database |
| India | 35 | 3% | 27 | 4% | even |
| Germany | 28 | 3% | 142 | 19% | SAP HANA |
| Australia | 26 | 2% | – | – | outside top 12 |
| Belgium | 16 | 2% | – | – | outside top 12 |
| Netherlands | 15 | 1% | 16 | 2% | even |
| Poland | 15 | 1% | 9 | 1% | even |
| France | 14 | 1% | 32 | 4% | SAP HANA |
| Spain | 12 | 1% | 11 | 2% | even |
| Switzerland | 9 | 1% | 20 | 3% | even |
| Singapore | – | – | 11 | 2% | outside top 12 |
| Italy | – | – | 10 | 1% | outside top 12 |
| Segment | Azure SQL Database | share | SAP HANA | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 1,485 | 37% | 379 | 8% | Azure SQL Database |
| Data & AI | 1,203 | 30% | 383 | 8% | Azure SQL Database |
| IT operations & business systems | 855 | 21% | 2,710 | 60% | SAP HANA |
| Product, program & project management | 35 | 1% | 62 | 1% | even |
| Engineering (non-software) | 19 | 0% | 21 | 0% | even |
| Sales | 18 | 0% | 41 | 1% | even |
| General management & consulting | 13 | 0% | 25 | 1% | even |
| Customer service & success | 9 | 0% | 23 | 1% | even |
| Quality, safety & environment | 9 | 0% | 15 | 0% | even |
| Construction and civil | 7 | 0% | – | – | outside top 12 |
| Marketing & communications | 6 | 0% | – | – | outside top 12 |
| Finance & accounting | 4 | 0% | 220 | 5% | SAP HANA |
| Logistics warehouse and transport | – | – | 47 | 1% | outside top 12 |
| Procurement and purchasing | – | – | 26 | 1% | outside top 12 |
The companies behind each column
Companies using Azure SQL Database →
Companies using SAP HANA →
relational databases ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP HANA is named by 730 companies in job postings and Azure SQL Database by 1,059; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/azure-sql-database-vs-sap-hana)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Azure SQL Database vs SAP HANA: questions
Which is more used, Azure SQL Database or SAP HANA?
By companies naming it in their own job postings, Azure SQL Database (1,059) over SAP HANA (730). By website-and-DNS footprint, SAP HANA (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Azure SQL Database?
32% of Azure SQL Database companies have 2 to 200 employees, against 29% for SAP HANA. 40% of Azure SQL Database companies have over 1,000 employees, against 53% for SAP HANA.
Do companies run both?
0 companies name both in their postings, usually Azure SQL Database in marketing and SAP HANA in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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