BigCommerce VS Shopify Plus
As of 30 October 2026, Shopify Plus is named by 145 companies and BigCommerce by 108; BigCommerce skews to companies under 200 people (58% vs 68%), Shopify Plus to companies over 1,000 (14% vs 13%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: BigCommerce's script and mail records show on hundreds of thousands of small sites, Shopify Plus rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- BigCommerce: 2–200 employees
- 58%
- Shopify Plus: 2–200 employees
- 68%
- BigCommerce: 1,000+ employees
- 13%
- Shopify Plus: 1,000+ employees
- 14%
- Postings per company, 90 days
- 2.7 · 2.2
- Website or DNS footprint
- 15,830 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | BigCommerce | share | Shopify Plus | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 7 | 5% | Shopify Plus |
| 2-10 employees | 9 | 8% | 15 | 10% | Shopify Plus |
| 11-50 employees | 31 | 29% | 39 | 27% | even |
| 51-200 employees | 23 | 21% | 44 | 30% | Shopify Plus |
| 201-500 employees | 19 | 18% | 15 | 10% | BigCommerce |
| 501-1000 employees | 11 | 10% | 5 | 3% | BigCommerce |
| 1001-5000 employees | 6 | 6% | 19 | 13% | Shopify Plus |
| 5001-10000 employees | 2 | 2% | – | – | outside top 12 |
| 10,001+ employees | 6 | 6% | 1 | 1% | BigCommerce |
| Segment | BigCommerce | share | Shopify Plus | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 50 | 46% | 50 | 34% | BigCommerce |
| Business & finance services | 16 | 15% | 17 | 12% | BigCommerce |
| Commerce & trade | 14 | 13% | 39 | 27% | Shopify Plus |
| Manufacturing & industry | 13 | 12% | 20 | 14% | even |
| Media & content | 4 | 4% | 5 | 3% | even |
| Automotive | 3 | 3% | – | – | outside top 12 |
| Transport, logistics & rental | 3 | 3% | 1 | 1% | BigCommerce |
| Consumer services & leisure | 2 | 2% | 6 | 4% | Shopify Plus |
| Hospitality & travel | 2 | 2% | 1 | 1% | even |
| Property & construction | 1 | 1% | – | – | outside top 12 |
| Public, community & associations | – | – | 3 | 2% | outside top 12 |
| Health care | – | – | 2 | 1% | outside top 12 |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Segment | BigCommerce | share | Shopify Plus | share | Leans |
|---|---|---|---|---|---|
| United States | 72 | 67% | 78 | 54% | BigCommerce |
| United Kingdom | 12 | 11% | 9 | 6% | BigCommerce |
| India | 7 | 6% | 9 | 6% | even |
| Canada | 4 | 4% | 5 | 3% | even |
| Italy | 3 | 3% | 5 | 3% | even |
| Australia | 2 | 2% | 3 | 2% | even |
| PH | 2 | 2% | – | – | outside top 12 |
| United Arab Emirates | 1 | 1% | – | – | outside top 12 |
| Austria | 1 | 1% | – | – | outside top 12 |
| Denmark | 1 | 1% | – | – | outside top 12 |
| LK | 1 | 1% | – | – | outside top 12 |
| Lithuania | 1 | 1% | – | – | outside top 12 |
| Germany | – | – | 10 | 7% | outside top 12 |
| France | – | – | 5 | 3% | outside top 12 |
| Poland | – | – | 4 | 3% | outside top 12 |
| Spain | – | – | 2 | 1% | outside top 12 |
| PK | – | – | 2 | 1% | outside top 12 |
| Sweden | – | – | 2 | 1% | outside top 12 |
| Segment | BigCommerce | share | Shopify Plus | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 120 | 26% | 138 | 32% | Shopify Plus |
| Marketing & communications | 104 | 22% | 100 | 24% | even |
| Product, program & project management | 36 | 8% | 42 | 10% | Shopify Plus |
| Sales | 35 | 8% | 14 | 3% | BigCommerce |
| IT operations & business systems | 26 | 6% | 14 | 3% | BigCommerce |
| Customer service & success | 22 | 5% | 10 | 2% | BigCommerce |
| Unclassified | 13 | 3% | – | – | outside top 12 |
| Data & AI | 12 | 3% | 2 | 0% | BigCommerce |
| Business development & strategy | 7 | 2% | 7 | 2% | even |
| Design & UX | 5 | 1% | 10 | 2% | even |
| Education & training | 2 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 2 | 0% | – | – | outside top 12 |
| Retail & store operations | – | – | 8 | 2% | outside top 12 |
| Finance & accounting | – | – | 2 | 0% | outside top 12 |
| General management & consulting | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using BigCommerce →
Companies using Shopify Plus →
ecommerce platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Shopify Plus is named by 145 companies in job postings and BigCommerce by 108; 25 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/bigcommerce-vs-shopify-plus)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
BigCommerce vs Shopify Plus: questions
Which is more used, BigCommerce or Shopify Plus?
By companies naming it in their own job postings, Shopify Plus (145) over BigCommerce (108). By website-and-DNS footprint, BigCommerce (15,830 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses BigCommerce?
58% of BigCommerce companies have 2 to 200 employees, against 68% for Shopify Plus. 13% of BigCommerce companies have over 1,000 employees, against 14% for Shopify Plus.
Do companies run both?
25 companies name both in their postings, usually BigCommerce in marketing and Shopify Plus in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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Every company on either tool,
with the person who owns it
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