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Bitbucket Pipelines VS GitHub Actions

As of 30 October 2026, GitHub Actions is named by 4,647 companies and Bitbucket Pipelines by 134; Bitbucket Pipelines skews to companies under 200 people (54% vs 48%), GitHub Actions to companies over 1,000 (25% vs 19%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Bitbucket Pipelines's script and mail records show on hundreds of thousands of small sites, GitHub Actions rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Bitbucket Pipelines: 2–200 employees
54%
GitHub Actions: 2–200 employees
48%
Bitbucket Pipelines: 1,000+ employees
19%
GitHub Actions: 1,000+ employees
25%
Postings per company, 90 days
1.6 · 2.9
Website or DNS footprint
0 · 0
134companies name Bitbucket Pipelines
4,647companies name GitHub Actions
88name both
219 · 13,645postings in 90 days, Bitbucket Pipelines · GitHub Actions
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentBitbucket PipelinesshareGitHub ActionsshareLeans
Self-employed21%641%even
2-10 employees1713%3908%Bitbucket Pipelines
11-50 employees2519%81518%even
51-200 employees3123%1,04522%even
201-500 employees2015%68515%even
501-1000 employees1310%47010%even
1001-5000 employees1310%60313%GitHub Actions
5001-10000 employees54%1704%even
10,001+ employees86%4059%GitHub Actions
By industry
SegmentBitbucket PipelinesshareGitHub ActionsshareLeans
Technology & software6649%2,57755%GitHub Actions
Business & finance services2821%87619%Bitbucket Pipelines
Manufacturing & industry1612%3888%Bitbucket Pipelines
Commerce & trade75%1112%Bitbucket Pipelines
Consumer services & leisure54%1002%even
Media & content32%1674%even
Automotive21%391%even
Public, community & associations21%772%even
Utilities & infrastructure21%942%even
Health care11%611%even
Hospitality & travel11%––outside top 12
Property & construction11%521%even
Transport, logistics & rental––611%outside top 12
By country
SegmentBitbucket PipelinesshareGitHub ActionsshareLeans
United States6951%2,80560%GitHub Actions
United Kingdom97%4069%GitHub Actions
Germany75%2395%even
Spain54%––outside top 12
Belgium43%––outside top 12
Canada43%1102%even
Netherlands43%661%even
Sweden43%631%even
France32%1173%even
Austria21%––outside top 12
Australia21%561%even
Brazil21%471%even
India––1393%outside top 12
Poland––491%outside top 12
Switzerland––441%outside top 12
Postings by team (share of each tool's postings)
SegmentBitbucket PipelinesshareGitHub ActionsshareLeans
Software engineering24282%11,32265%Bitbucket Pipelines
IT operations & business systems217%1,83510%GitHub Actions
Data & AI114%2,09412%GitHub Actions
Engineering (non-software)41%3102%even
Quality, safety & environment10%1121%even
Sales10%670%even
Product, program & project management––1221%outside top 12
Customer service & success––340%outside top 12
Unclassified––260%outside top 12
General management & consulting––250%outside top 12
Design & UX––110%outside top 12
Legal, compliance & risk––110%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

GitHub Actions is named by 4,647 companies in job postings and Bitbucket Pipelines by 134; 88 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/bitbucket-pipelines-vs-github-actions)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Bitbucket Pipelines vs GitHub Actions: questions

Which is more used, Bitbucket Pipelines or GitHub Actions?

By companies naming it in their own job postings, GitHub Actions (4,647) over Bitbucket Pipelines (134). By website-and-DNS footprint, GitHub Actions (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Bitbucket Pipelines?

54% of Bitbucket Pipelines companies have 2 to 200 employees, against 48% for GitHub Actions. 19% of Bitbucket Pipelines companies have over 1,000 employees, against 25% for GitHub Actions.

Do companies run both?

88 companies name both in their postings, usually Bitbucket Pipelines in marketing and GitHub Actions in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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Every company on either tool,
with the person who owns it

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