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Bitbucket VS GitLab

As of 4 November 2026, GitLab is named by 3,765 companies and Bitbucket by 1,720; Bitbucket skews to companies under 200 people (44% vs 47%), GitLab to companies over 1,000 (28% vs 32%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Bitbucket's script and mail records show on hundreds of thousands of small sites, GitLab rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Bitbucket: 2–200 employees
44%
GitLab: 2–200 employees
47%
Bitbucket: 1,000+ employees
32%
GitLab: 1,000+ employees
28%
Postings per company, 90 days
3.6 · 4.0
Website or DNS footprint
0 · 0
1,720companies name Bitbucket
3,765companies name GitLab
582name both
6,253 · 15,050postings in 90 days, Bitbucket · GitLab
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentBitbucketshareGitLabshareLeans
Self-employed372%983%even
2-10 employees1167%2868%even
11-50 employees27916%64717%even
51-200 employees36921%85123%even
201-500 employees23914%50313%even
501-1000 employees1368%3229%even
1001-5000 employees23314%52114%even
5001-10000 employees805%1514%even
10,001+ employees23113%38610%Bitbucket
By industry
SegmentBitbucketshareGitLabshareLeans
Technology & software85750%1,85449%even
Business & finance services40023%72819%Bitbucket
Manufacturing & industry20212%45612%even
Commerce & trade543%892%even
Consumer services & leisure362%862%even
Media & content352%1163%even
Utilities & infrastructure332%1093%even
Public, community & associations302%1153%even
Health care191%361%even
Transport, logistics & rental161%582%even
Property & construction151%391%even
Hospitality & travel121%––outside top 12
Automotive––431%outside top 12
By country
SegmentBitbucketshareGitLabshareLeans
United States95355%1,88250%Bitbucket
United Kingdom1217%2276%even
India815%993%Bitbucket
Germany583%3349%GitLab
France483%2667%GitLab
Canada473%712%even
Australia342%––outside top 12
Spain251%501%even
Netherlands241%662%even
Sweden211%431%even
Poland181%612%even
Brazil171%451%even
Switzerland––541%outside top 12
Postings by team (share of each tool's postings)
SegmentBitbucketshareGitLabshareLeans
Software engineering5,71368%11,06157%Bitbucket
IT operations & business systems6187%2,22712%GitLab
Data & AI5236%1,6589%GitLab
Engineering (non-software)4485%8524%even
Product, program & project management841%4102%even
Sales410%3872%even
Customer service & success380%1951%even
Administration & office270%540%even
Quality, safety & environment240%730%even
Unclassified130%380%even
Legal, compliance & risk110%320%even
Design & UX100%380%even
Marketing & communications80%360%even
Construction and civil60%100%even
Finance & accounting50%350%even
General management & consulting50%410%even
Arts media and entertainment40%250%even
Business development & strategy30%240%even
Research and science30%520%even
Education & training20%60%even
Human resources10%880%even
Retail & store operations10%––outside top 12
Skilled trades and field service10%40%even
Logistics warehouse and transport––90%outside top 12
Public safety and protective services––70%outside top 12
Facilities cleaning and security––20%outside top 12
Procurement and purchasing––20%outside top 12
Healthcare clinical––10%outside top 12
Hospitality and food service––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

GitLab is named by 3,765 companies in job postings and Bitbucket by 1,720; 582 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/bitbucket-vs-gitlab)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Bitbucket vs GitLab: questions

Which is more used, Bitbucket or GitLab?

By companies naming it in their own job postings, GitLab (3,765) over Bitbucket (1,720). By website-and-DNS footprint, GitLab (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Bitbucket?

44% of Bitbucket companies have 2 to 200 employees, against 47% for GitLab. 32% of Bitbucket companies have over 1,000 employees, against 28% for GitLab.

Do companies run both?

582 companies name both in their postings, usually Bitbucket in marketing and GitLab in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

Get either list your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

Every company on either tool,
with the person who owns it

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