Blue Yonder VS Kinaxis RapidResponse
As of 4 November 2026, Kinaxis RapidResponse is named by 311 companies and Blue Yonder by 510; Blue Yonder skews to companies under 200 people (16% vs 14%), Kinaxis RapidResponse to companies over 1,000 (68% vs 66%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Blue Yonder's script and mail records show on hundreds of thousands of small sites, Kinaxis RapidResponse rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Blue Yonder: 2–200 employees
- 16%
- Kinaxis RapidResponse: 2–200 employees
- 14%
- Blue Yonder: 1,000+ employees
- 66%
- Kinaxis RapidResponse: 1,000+ employees
- 68%
- Postings per company, 90 days
- 4.2 · 4.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Blue Yonder | share | Kinaxis RapidResponse | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 5 | 1% | 2 | 1% | even |
| 2-10 employees | 18 | 4% | 8 | 3% | even |
| 11-50 employees | 26 | 5% | 17 | 5% | even |
| 51-200 employees | 37 | 7% | 19 | 6% | even |
| 201-500 employees | 44 | 9% | 27 | 9% | even |
| 501-1000 employees | 41 | 8% | 28 | 9% | even |
| 1001-5000 employees | 94 | 18% | 66 | 21% | Kinaxis RapidResponse |
| 5001-10000 employees | 50 | 10% | 23 | 7% | Blue Yonder |
| 10,001+ employees | 195 | 38% | 121 | 39% | even |
| Segment | Blue Yonder | share | Kinaxis RapidResponse | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 167 | 33% | 187 | 60% | Kinaxis RapidResponse |
| Commerce & trade | 135 | 26% | 28 | 9% | Blue Yonder |
| Technology & software | 63 | 12% | 36 | 12% | even |
| Transport, logistics & rental | 38 | 7% | 5 | 2% | Blue Yonder |
| Business & finance services | 37 | 7% | 24 | 8% | even |
| Health care | 14 | 3% | 7 | 2% | even |
| Automotive | 13 | 3% | 3 | 1% | even |
| Hospitality & travel | 8 | 2% | 3 | 1% | even |
| Media & content | 7 | 1% | 3 | 1% | even |
| Agriculture & forestry | 6 | 1% | 2 | 1% | even |
| Consumer services & leisure | 6 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | 6 | 1% | 7 | 2% | even |
| Public, community & associations | – | – | 3 | 1% | outside top 12 |
| Segment | Blue Yonder | share | Kinaxis RapidResponse | share | Leans |
|---|---|---|---|---|---|
| United States | 331 | 65% | 212 | 68% | Kinaxis RapidResponse |
| United Kingdom | 31 | 6% | 17 | 5% | even |
| Canada | 23 | 5% | 11 | 4% | even |
| Germany | 14 | 3% | 14 | 5% | even |
| Australia | 12 | 2% | 2 | 1% | even |
| India | 8 | 2% | 2 | 1% | even |
| France | 7 | 1% | 7 | 2% | even |
| Netherlands | 5 | 1% | – | – | outside top 12 |
| Poland | 5 | 1% | 3 | 1% | even |
| Sweden | 5 | 1% | 4 | 1% | even |
| Denmark | 4 | 1% | 6 | 2% | even |
| Italy | 3 | 1% | 3 | 1% | even |
| Switzerland | – | – | 3 | 1% | outside top 12 |
| Segment | Blue Yonder | share | Kinaxis RapidResponse | share | Leans |
|---|---|---|---|---|---|
| Logistics warehouse and transport | 894 | 35% | 619 | 36% | even |
| IT operations & business systems | 343 | 13% | 180 | 11% | Blue Yonder |
| Product, program & project management | 103 | 4% | 134 | 8% | Kinaxis RapidResponse |
| Software engineering | 98 | 4% | 51 | 3% | even |
| Procurement and purchasing | 88 | 3% | 27 | 2% | even |
| General management & consulting | 87 | 3% | 77 | 5% | even |
| Sales | 57 | 2% | 49 | 3% | even |
| Data & AI | 41 | 2% | 51 | 3% | even |
| Customer service & success | 35 | 1% | 14 | 1% | even |
| Finance & accounting | 30 | 1% | 5 | 0% | even |
| Engineering (non-software) | 26 | 1% | 12 | 1% | even |
| Quality, safety & environment | 23 | 1% | 2 | 0% | even |
| Business development & strategy | 20 | 1% | 16 | 1% | even |
| Retail & store operations | 18 | 1% | – | – | outside top 12 |
| Hospitality and food service | 14 | 1% | – | – | outside top 12 |
| Education & training | 13 | 1% | 2 | 0% | even |
| Manufacturing and production | 8 | 0% | – | – | outside top 12 |
| Unclassified | 8 | 0% | 6 | 0% | even |
| Marketing & communications | 6 | 0% | 13 | 1% | even |
| Legal, compliance & risk | 5 | 0% | 1 | 0% | even |
| Construction and civil | 4 | 0% | – | – | outside top 12 |
| Skilled trades and field service | 4 | 0% | 1 | 0% | even |
| Healthcare clinical | 3 | 0% | – | – | outside top 12 |
| Human resources | 3 | 0% | – | – | outside top 12 |
| Administration & office | 2 | 0% | 1 | 0% | even |
| Design & UX | 1 | 0% | – | – | outside top 12 |
| Social care and community | 1 | 0% | – | – | outside top 12 |
| Facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Blue Yonder →
Companies using Kinaxis RapidResponse →
supply chain planning ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Kinaxis RapidResponse is named by 311 companies in job postings and Blue Yonder by 510; 166 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/blue-yonder-vs-kinaxis)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Blue Yonder vs Kinaxis RapidResponse: questions
Which is more used, Blue Yonder or Kinaxis RapidResponse?
By companies naming it in their own job postings, Blue Yonder (510) over Kinaxis RapidResponse (311). By website-and-DNS footprint, Kinaxis RapidResponse (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Blue Yonder?
16% of Blue Yonder companies have 2 to 200 employees, against 14% for Kinaxis RapidResponse. 66% of Blue Yonder companies have over 1,000 employees, against 68% for Kinaxis RapidResponse.
Do companies run both?
166 companies name both in their postings, usually Blue Yonder in marketing and Kinaxis RapidResponse in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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