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Compare · accounting software

BMD VS QuickBooks

As of 30 October 2026, QuickBooks is named by 2,470 companies and BMD by 100; BMD skews to companies under 200 people (72% vs 71%), QuickBooks to companies over 1,000 (10% vs 11%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: BMD's script and mail records show on hundreds of thousands of small sites, QuickBooks rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

BMD: 2–200 employees
72%
QuickBooks: 2–200 employees
71%
BMD: 1,000+ employees
11%
QuickBooks: 1,000+ employees
10%
Postings per company, 90 days
1.5 · 2.2
Website or DNS footprint
0 · 0
100companies name BMD
2,470companies name QuickBooks
0name both
153 · 5,482postings in 90 days, BMD · QuickBooks
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentBMDshareQuickBooksshareLeans
Self-employed11%432%even
2-10 employees2121%35314%BMD
11-50 employees2323%73830%QuickBooks
51-200 employees2828%66727%even
201-500 employees1414%28111%BMD
501-1000 employees22%1376%QuickBooks
1001-5000 employees66%1566%even
5001-10000 employees22%432%even
10,001+ employees33%522%even
By industry
SegmentBMDshareQuickBooksshareLeans
Business & finance services3131%77131%even
Manufacturing & industry1919%1767%BMD
Technology & software1212%40516%QuickBooks
Health care88%1225%BMD
Property & construction88%25510%QuickBooks
Public, community & associations55%26211%QuickBooks
Media & content55%562%BMD
Commerce & trade33%924%even
Hospitality & travel33%––outside top 12
Transport, logistics & rental22%512%even
Utilities & infrastructure22%522%even
Automotive11%492%even
Consumer services & leisure––1215%outside top 12
By country
SegmentBMDshareQuickBooksshareLeans
Austria7676%––outside top 12
United States1414%1,95979%QuickBooks
Germany66%131%BMD
United Kingdom22%1064%QuickBooks
Canada11%1426%QuickBooks
Hungary11%––outside top 12
Australia––382%outside top 12
India––361%outside top 12
United Arab Emirates––211%outside top 12
Singapore––171%outside top 12
PH––100%outside top 12
France––70%outside top 12
Spain––60%outside top 12
PK––60%outside top 12
Postings by team (share of each tool's postings)
SegmentBMDshareQuickBooksshareLeans
Finance & accounting12155%5,69270%QuickBooks
Administration & office157%5407%even
IT operations & business systems94%1262%BMD
Real estate and property42%––outside top 12
Sales42%1382%even
Engineering (non-software)31%––outside top 12
General management & consulting31%1171%even
Healthcare clinical31%––outside top 12
Human resources31%––outside top 12
Product, program & project management31%1352%even
Construction and civil21%––outside top 12
Legal, compliance & risk21%––outside top 12
Customer service & success––1382%outside top 12
Software engineering––1071%outside top 12
Logistics warehouse and transport––571%outside top 12
Business development & strategy––561%outside top 12
Marketing & communications––471%outside top 12
Data & AI––451%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

QuickBooks is named by 2,470 companies in job postings and BMD by 100; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/bmd-vs-quickbooks)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

BMD vs QuickBooks: questions

Which is more used, BMD or QuickBooks?

By companies naming it in their own job postings, QuickBooks (2,470) over BMD (100). By website-and-DNS footprint, QuickBooks (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses BMD?

72% of BMD companies have 2 to 200 employees, against 71% for QuickBooks. 11% of BMD companies have over 1,000 employees, against 10% for QuickBooks.

Do companies run both?

0 companies name both in their postings, usually BMD in marketing and QuickBooks in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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