Booking.com VS Sabre
As of 4 November 2026, Sabre is named by 234 companies and Booking.com by 163; Booking.com skews to companies under 200 people (53% vs 40%), Sabre to companies over 1,000 (35% vs 20%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Booking.com's script and mail records show on hundreds of thousands of small sites, Sabre rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Booking.com: 2–200 employees
- 53%
- Sabre: 2–200 employees
- 40%
- Booking.com: 1,000+ employees
- 20%
- Sabre: 1,000+ employees
- 35%
- Postings per company, 90 days
- 5.9 · 6.4
- Website or DNS footprint
- 0 · 376
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Booking.com | share | Sabre | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 12 | 7% | 4 | 2% | Booking.com |
| 2-10 employees | 25 | 15% | 15 | 6% | Booking.com |
| 11-50 employees | 26 | 16% | 35 | 15% | even |
| 51-200 employees | 35 | 21% | 43 | 18% | Booking.com |
| 201-500 employees | 18 | 11% | 28 | 12% | even |
| 501-1000 employees | 15 | 9% | 28 | 12% | Sabre |
| 1001-5000 employees | 12 | 7% | 40 | 17% | Sabre |
| 5001-10000 employees | 4 | 2% | 13 | 6% | Sabre |
| 10,001+ employees | 16 | 10% | 28 | 12% | Sabre |
| Segment | Booking.com | share | Sabre | share | Leans |
|---|---|---|---|---|---|
| Hospitality & travel | 77 | 47% | 90 | 38% | Booking.com |
| Business & finance services | 25 | 15% | 40 | 17% | even |
| Technology & software | 18 | 11% | 33 | 14% | Sabre |
| Property & construction | 14 | 9% | 6 | 3% | Booking.com |
| Media & content | 7 | 4% | 11 | 5% | even |
| Consumer services & leisure | 6 | 4% | 5 | 2% | even |
| Public, community & associations | 5 | 3% | 4 | 2% | even |
| Commerce & trade | 4 | 2% | 5 | 2% | even |
| Manufacturing & industry | 2 | 1% | 8 | 3% | Sabre |
| Transport, logistics & rental | 2 | 1% | 26 | 11% | Sabre |
| Agriculture & forestry | 1 | 1% | – | – | outside top 12 |
| Health care | 1 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | – | – | 4 | 2% | outside top 12 |
| Automotive | – | – | 2 | 1% | outside top 12 |
| Segment | Booking.com | share | Sabre | share | Leans |
|---|---|---|---|---|---|
| United States | 65 | 40% | 118 | 50% | Sabre |
| United Kingdom | 12 | 7% | 16 | 7% | even |
| Germany | 11 | 7% | 15 | 6% | even |
| France | 9 | 6% | 4 | 2% | Booking.com |
| Spain | 8 | 5% | 2 | 1% | Booking.com |
| Italy | 6 | 4% | – | – | outside top 12 |
| Austria | 5 | 3% | 4 | 2% | even |
| United Arab Emirates | 4 | 2% | 4 | 2% | even |
| Canada | 4 | 2% | 10 | 4% | even |
| Netherlands | 4 | 2% | – | – | outside top 12 |
| Australia | 3 | 2% | 7 | 3% | even |
| Greece | 3 | 2% | – | – | outside top 12 |
| India | – | – | 10 | 4% | outside top 12 |
| Brazil | – | – | 7 | 3% | outside top 12 |
| Switzerland | – | – | 2 | 1% | outside top 12 |
| Segment | Booking.com | share | Sabre | share | Leans |
|---|---|---|---|---|---|
| Hospitality and food service | 120 | 11% | 15 | 1% | Booking.com |
| Customer service & success | 75 | 7% | 46 | 3% | Booking.com |
| Travel, leisure & events | 48 | 4% | 1,048 | 61% | Sabre |
| Finance & accounting | 42 | 4% | 20 | 1% | Booking.com |
| Sales | 28 | 2% | 25 | 1% | even |
| Real estate and property | 22 | 2% | – | – | outside top 12 |
| Administration & office | 20 | 2% | 130 | 8% | Sabre |
| Software engineering | 19 | 2% | 36 | 2% | even |
| IT operations & business systems | 18 | 2% | 20 | 1% | even |
| Marketing & communications | 17 | 2% | 4 | 0% | even |
| Business development & strategy | 12 | 1% | 3 | 0% | even |
| Data & AI | 8 | 1% | 11 | 1% | even |
| General management & consulting | 8 | 1% | 23 | 1% | even |
| Design & UX | 7 | 1% | 1 | 0% | even |
| Legal, compliance & risk | 6 | 1% | – | – | outside top 12 |
| Product, program & project management | 6 | 1% | 31 | 2% | even |
| Logistics warehouse and transport | 5 | 0% | 7 | 0% | even |
| Engineering (non-software) | 2 | 0% | 16 | 1% | even |
| Skilled trades and field service | 2 | 0% | 9 | 1% | even |
| Unclassified | 2 | 0% | 5 | 0% | even |
| Facilities cleaning and security | 1 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 1 | 0% | 3 | 0% | even |
| Education & training | – | – | 13 | 1% | outside top 12 |
| Human resources | – | – | 5 | 0% | outside top 12 |
| Procurement and purchasing | – | – | 5 | 0% | outside top 12 |
| Retail & store operations | – | – | 2 | 0% | outside top 12 |
| Manufacturing and production | – | – | 1 | 0% | outside top 12 |
| Research and science | – | – | 1 | 0% | outside top 12 |
| Social care and community | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Booking.com →
Companies using Sabre →
travel distribution ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Sabre is named by 234 companies in job postings and Booking.com by 163; 6 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/booking-com-vs-sabre)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Booking.com vs Sabre: questions
Which is more used, Booking.com or Sabre?
By companies naming it in their own job postings, Sabre (234) over Booking.com (163). By website-and-DNS footprint, Sabre (376 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Booking.com?
53% of Booking.com companies have 2 to 200 employees, against 40% for Sabre. 20% of Booking.com companies have over 1,000 employees, against 35% for Sabre.
Do companies run both?
6 companies name both in their postings, usually Booking.com in marketing and Sabre in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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