Boomi VS ServiceNow IntegrationHub
As of 30 October 2026, ServiceNow IntegrationHub is named by 197 companies and Boomi by 591; Boomi skews to companies under 200 people (26% vs 26%), ServiceNow IntegrationHub to companies over 1,000 (59% vs 45%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Boomi's script and mail records show on hundreds of thousands of small sites, ServiceNow IntegrationHub rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Boomi: 2–200 employees
- 26%
- ServiceNow IntegrationHub: 2–200 employees
- 26%
- Boomi: 1,000+ employees
- 45%
- ServiceNow IntegrationHub: 1,000+ employees
- 59%
- Postings per company, 90 days
- 2.3 · 5.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Boomi | share | ServiceNow IntegrationHub | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 7 | 1% | – | – | outside top 12 |
| 2-10 employees | 15 | 3% | 9 | 5% | ServiceNow IntegrationHub |
| 11-50 employees | 41 | 7% | 14 | 7% | even |
| 51-200 employees | 99 | 17% | 29 | 15% | Boomi |
| 201-500 employees | 95 | 16% | 13 | 7% | Boomi |
| 501-1000 employees | 66 | 11% | 15 | 8% | Boomi |
| 1001-5000 employees | 134 | 23% | 42 | 21% | even |
| 5001-10000 employees | 50 | 8% | 22 | 11% | ServiceNow IntegrationHub |
| 10,001+ employees | 84 | 14% | 53 | 27% | ServiceNow IntegrationHub |
| Segment | Boomi | share | ServiceNow IntegrationHub | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 241 | 41% | 85 | 43% | ServiceNow IntegrationHub |
| Manufacturing & industry | 104 | 18% | 22 | 11% | Boomi |
| Business & finance services | 95 | 16% | 46 | 23% | ServiceNow IntegrationHub |
| Commerce & trade | 28 | 5% | 6 | 3% | even |
| Utilities & infrastructure | 18 | 3% | 13 | 7% | ServiceNow IntegrationHub |
| Property & construction | 17 | 3% | 3 | 2% | even |
| Health care | 16 | 3% | 5 | 3% | even |
| Media & content | 15 | 3% | 7 | 4% | even |
| Transport, logistics & rental | 14 | 2% | – | – | outside top 12 |
| Consumer services & leisure | 13 | 2% | 5 | 3% | even |
| Public, community & associations | 11 | 2% | 2 | 1% | even |
| Automotive | 8 | 1% | 3 | 2% | even |
| Segment | Boomi | share | ServiceNow IntegrationHub | share | Leans |
|---|---|---|---|---|---|
| United States | 413 | 70% | 123 | 62% | Boomi |
| United Kingdom | 32 | 5% | 23 | 12% | ServiceNow IntegrationHub |
| Germany | 21 | 4% | 8 | 4% | even |
| Canada | 20 | 3% | 5 | 3% | even |
| France | 15 | 3% | 2 | 1% | even |
| India | 14 | 2% | 10 | 5% | ServiceNow IntegrationHub |
| Australia | 12 | 2% | 5 | 3% | even |
| Netherlands | 9 | 2% | 3 | 2% | even |
| Belgium | 8 | 1% | 1 | 1% | even |
| United Arab Emirates | 5 | 1% | – | – | outside top 12 |
| Singapore | 5 | 1% | 2 | 1% | even |
| Denmark | 4 | 1% | – | – | outside top 12 |
| Poland | – | – | 3 | 2% | outside top 12 |
| Brazil | – | – | 2 | 1% | outside top 12 |
| Segment | Boomi | share | ServiceNow IntegrationHub | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 807 | 40% | 599 | 49% | ServiceNow IntegrationHub |
| IT operations & business systems | 557 | 27% | 406 | 33% | ServiceNow IntegrationHub |
| Data & AI | 126 | 6% | 29 | 2% | Boomi |
| Product, program & project management | 92 | 5% | 11 | 1% | Boomi |
| Sales | 54 | 3% | 8 | 1% | even |
| Engineering (non-software) | 20 | 1% | 2 | 0% | even |
| Customer service & success | 16 | 1% | – | – | outside top 12 |
| Finance & accounting | 9 | 0% | 1 | 0% | even |
| General management & consulting | 9 | 0% | 4 | 0% | even |
| Business development & strategy | 6 | 0% | 2 | 0% | even |
| Human resources | 4 | 0% | – | – | outside top 12 |
| Unclassified | 4 | 0% | – | – | outside top 12 |
| Construction and civil | – | – | 1 | 0% | outside top 12 |
| Legal, compliance & risk | – | – | 1 | 0% | outside top 12 |
| Marketing & communications | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Boomi →
Companies using ServiceNow IntegrationHub →
ipaas enterprise integration ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
ServiceNow IntegrationHub is named by 197 companies in job postings and Boomi by 591; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/boomi-vs-servicenow-integrationhub)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Boomi vs ServiceNow IntegrationHub: questions
Which is more used, Boomi or ServiceNow IntegrationHub?
By companies naming it in their own job postings, Boomi (591) over ServiceNow IntegrationHub (197). By website-and-DNS footprint, ServiceNow IntegrationHub (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Boomi?
26% of Boomi companies have 2 to 200 employees, against 26% for ServiceNow IntegrationHub. 45% of Boomi companies have over 1,000 employees, against 59% for ServiceNow IntegrationHub.
Do companies run both?
0 companies name both in their postings, usually Boomi in marketing and ServiceNow IntegrationHub in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Boomi or ServiceNow IntegrationHub. Start free, no card.