B&R Automation VS Rockwell Automation
As of 30 October 2026, Rockwell Automation is named by 993 companies and B&R Automation by 120; B&R Automation skews to companies under 200 people (38% vs 27%), Rockwell Automation to companies over 1,000 (47% vs 42%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: B&R Automation's script and mail records show on hundreds of thousands of small sites, Rockwell Automation rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- B&R Automation: 2–200 employees
- 38%
- Rockwell Automation: 2–200 employees
- 27%
- B&R Automation: 1,000+ employees
- 42%
- Rockwell Automation: 1,000+ employees
- 47%
- Postings per company, 90 days
- 1.8 · 3.0
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | B&R Automation | share | Rockwell Automation | share | Leans |
|---|---|---|---|---|---|
| 2-10 employees | 6 | 5% | 40 | 4% | even |
| 11-50 employees | 14 | 12% | 78 | 8% | B&R Automation |
| 51-200 employees | 26 | 22% | 149 | 15% | B&R Automation |
| 201-500 employees | 13 | 11% | 141 | 14% | Rockwell Automation |
| 501-1000 employees | 11 | 9% | 114 | 11% | Rockwell Automation |
| 1001-5000 employees | 22 | 18% | 195 | 20% | even |
| 5001-10000 employees | 7 | 6% | 81 | 8% | Rockwell Automation |
| 10,001+ employees | 21 | 18% | 192 | 19% | even |
| Self-employed | – | – | 3 | 0% | outside top 12 |
| Segment | B&R Automation | share | Rockwell Automation | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 84 | 70% | 606 | 61% | B&R Automation |
| Business & finance services | 7 | 6% | 97 | 10% | Rockwell Automation |
| Commerce & trade | 5 | 4% | 42 | 4% | even |
| Property & construction | 5 | 4% | 41 | 4% | even |
| Technology & software | 5 | 4% | 58 | 6% | even |
| Utilities & infrastructure | 5 | 4% | 54 | 5% | even |
| Media & content | 4 | 3% | 13 | 1% | B&R Automation |
| Automotive | 2 | 2% | 38 | 4% | Rockwell Automation |
| Health care | 2 | 2% | – | – | outside top 12 |
| Public, community & associations | 1 | 1% | 9 | 1% | even |
| Consumer services & leisure | – | – | 10 | 1% | outside top 12 |
| Transport, logistics & rental | – | – | 9 | 1% | outside top 12 |
| Agriculture & forestry | – | – | 7 | 1% | outside top 12 |
| Segment | B&R Automation | share | Rockwell Automation | share | Leans |
|---|---|---|---|---|---|
| United States | 41 | 34% | 676 | 68% | Rockwell Automation |
| Germany | 29 | 24% | 50 | 5% | B&R Automation |
| Austria | 8 | 7% | 7 | 1% | B&R Automation |
| Italy | 8 | 7% | 23 | 2% | B&R Automation |
| United Kingdom | 6 | 5% | 45 | 5% | even |
| Poland | 6 | 5% | – | – | outside top 12 |
| Switzerland | 5 | 4% | – | – | outside top 12 |
| France | 4 | 3% | 44 | 4% | even |
| Netherlands | 4 | 3% | 11 | 1% | B&R Automation |
| Canada | 3 | 3% | 47 | 5% | Rockwell Automation |
| India | 2 | 2% | – | – | outside top 12 |
| Australia | 1 | 1% | 13 | 1% | even |
| Brazil | – | – | 10 | 1% | outside top 12 |
| Denmark | – | – | 9 | 1% | outside top 12 |
| Spain | – | – | 8 | 1% | outside top 12 |
| Segment | B&R Automation | share | Rockwell Automation | share | Leans |
|---|---|---|---|---|---|
| Engineering (non-software) | 132 | 44% | 2,285 | 59% | Rockwell Automation |
| Skilled trades and field service | 73 | 24% | 610 | 16% | B&R Automation |
| Software engineering | 33 | 11% | 98 | 3% | B&R Automation |
| Finance & accounting | 10 | 3% | – | – | outside top 12 |
| IT operations & business systems | 6 | 2% | 97 | 2% | even |
| Sales | 4 | 1% | 60 | 2% | even |
| Quality, safety & environment | 3 | 1% | 66 | 2% | even |
| Data & AI | 1 | 0% | 10 | 0% | even |
| Manufacturing and production | 1 | 0% | 40 | 1% | even |
| Product, program & project management | 1 | 0% | 51 | 1% | even |
| Construction and civil | – | – | 33 | 1% | outside top 12 |
| Business development & strategy | – | – | 16 | 0% | outside top 12 |
| Customer service & success | – | – | 14 | 0% | outside top 12 |
The companies behind each column
Companies using B&R Automation →
Companies using Rockwell Automation →
plc programming ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Rockwell Automation is named by 993 companies in job postings and B&R Automation by 120; 40 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/br-automation-vs-rockwell-automation)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
B&R Automation vs Rockwell Automation: questions
Which is more used, B&R Automation or Rockwell Automation?
By companies naming it in their own job postings, Rockwell Automation (993) over B&R Automation (120). By website-and-DNS footprint, Rockwell Automation (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses B&R Automation?
38% of B&R Automation companies have 2 to 200 employees, against 27% for Rockwell Automation. 42% of B&R Automation companies have over 1,000 employees, against 47% for Rockwell Automation.
Do companies run both?
40 companies name both in their postings, usually B&R Automation in marketing and Rockwell Automation in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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