Brevo VS Mailchimp
As of 4 November 2026, Mailchimp is named by 1,320 companies and Brevo by 155; Brevo skews to companies under 200 people (68% vs 69%), Mailchimp to companies over 1,000 (11% vs 9%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Brevo's script and mail records show on hundreds of thousands of small sites, Mailchimp rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Brevo: 2–200 employees
- 68%
- Mailchimp: 2–200 employees
- 69%
- Brevo: 1,000+ employees
- 9%
- Mailchimp: 1,000+ employees
- 11%
- Postings per company, 90 days
- 1.4 · 2.8
- Website or DNS footprint
- 770,616 · 1,196,962
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Brevo | share | Mailchimp | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 9 | 6% | 58 | 4% | even |
| 2-10 employees | 27 | 17% | 237 | 18% | even |
| 11-50 employees | 53 | 34% | 397 | 30% | Brevo |
| 51-200 employees | 25 | 16% | 275 | 21% | Mailchimp |
| 201-500 employees | 21 | 14% | 143 | 11% | Brevo |
| 501-1000 employees | 6 | 4% | 71 | 5% | even |
| 1001-5000 employees | 9 | 6% | 85 | 6% | even |
| 5001-10000 employees | 2 | 1% | 19 | 1% | even |
| 10,001+ employees | 3 | 2% | 35 | 3% | even |
| Segment | Brevo | share | Mailchimp | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 42 | 27% | 225 | 17% | Brevo |
| Business & finance services | 36 | 23% | 365 | 28% | Mailchimp |
| Public, community & associations | 21 | 14% | 207 | 16% | Mailchimp |
| Consumer services & leisure | 18 | 12% | 151 | 11% | even |
| Media & content | 9 | 6% | 82 | 6% | even |
| Commerce & trade | 6 | 4% | 61 | 5% | even |
| Manufacturing & industry | 6 | 4% | 64 | 5% | even |
| Transport, logistics & rental | 5 | 3% | 14 | 1% | Brevo |
| Property & construction | 4 | 3% | 51 | 4% | even |
| Automotive | 3 | 2% | 19 | 1% | even |
| Hospitality & travel | 2 | 1% | 33 | 3% | even |
| Utilities & infrastructure | 2 | 1% | – | – | outside top 12 |
| Health care | – | – | 36 | 3% | outside top 12 |
| Segment | Brevo | share | Mailchimp | share | Leans |
|---|---|---|---|---|---|
| France | 38 | 25% | 31 | 2% | Brevo |
| United States | 24 | 15% | 708 | 54% | Mailchimp |
| Germany | 23 | 15% | 40 | 3% | Brevo |
| India | 11 | 7% | 57 | 4% | Brevo |
| Italy | 7 | 5% | 13 | 1% | Brevo |
| United Kingdom | 6 | 4% | 95 | 7% | Mailchimp |
| Belgium | 5 | 3% | 25 | 2% | even |
| Austria | 4 | 3% | – | – | outside top 12 |
| Spain | 4 | 3% | 15 | 1% | even |
| Canada | 3 | 2% | 75 | 6% | Mailchimp |
| Greece | 2 | 1% | – | – | outside top 12 |
| Netherlands | 2 | 1% | 42 | 3% | even |
| Australia | – | – | 29 | 2% | outside top 12 |
| Singapore | – | – | 14 | 1% | outside top 12 |
| Segment | Brevo | share | Mailchimp | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 155 | 53% | 3,536 | 75% | Mailchimp |
| Product, program & project management | 15 | 5% | 79 | 2% | Brevo |
| Administration & office | 13 | 4% | 94 | 2% | Brevo |
| Legal, compliance & risk | 12 | 4% | 9 | 0% | Brevo |
| Sales | 7 | 2% | 84 | 2% | even |
| Software engineering | 7 | 2% | 67 | 1% | even |
| Design & UX | 5 | 2% | 93 | 2% | even |
| IT operations & business systems | 5 | 2% | 18 | 0% | even |
| Finance & accounting | 4 | 1% | 11 | 0% | even |
| Arts media and entertainment | 3 | 1% | 24 | 1% | even |
| Construction and civil | 3 | 1% | 1 | 0% | even |
| Customer service & success | 3 | 1% | 22 | 0% | even |
| Business development & strategy | 2 | 1% | 100 | 2% | even |
| Data & AI | 2 | 1% | 15 | 0% | even |
| Education & training | 2 | 1% | 29 | 1% | even |
| Human resources | 2 | 1% | 5 | 0% | even |
| General management & consulting | 1 | 0% | 12 | 0% | even |
| Logistics warehouse and transport | 1 | 0% | 1 | 0% | even |
| Social care and community | 1 | 0% | 24 | 1% | even |
| Unclassified | 1 | 0% | 30 | 1% | even |
| Travel, leisure & events | – | – | 35 | 1% | outside top 12 |
| Retail & store operations | – | – | 7 | 0% | outside top 12 |
| Real estate and property | – | – | 4 | 0% | outside top 12 |
| Research and science | – | – | 4 | 0% | outside top 12 |
| Hospitality and food service | – | – | 3 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
| Healthcare clinical | – | – | 1 | 0% | outside top 12 |
| Procurement and purchasing | – | – | 1 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Brevo →
Companies using Mailchimp →
email marketing ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Mailchimp is named by 1,320 companies in job postings and Brevo by 155; 67 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/brevo-vs-mailchimp)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Brevo vs Mailchimp: questions
Which is more used, Brevo or Mailchimp?
By companies naming it in their own job postings, Mailchimp (1,320) over Brevo (155). By website-and-DNS footprint, Mailchimp (1,196,962 vs 770,616), because its scripts and mail records sit on many small company sites.
Who chooses Brevo?
68% of Brevo companies have 2 to 200 employees, against 69% for Mailchimp. 9% of Brevo companies have over 1,000 employees, against 11% for Mailchimp.
Do companies run both?
67 companies name both in their postings, usually Brevo in marketing and Mailchimp in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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