Buffer VS Meltwater
As of 4 November 2026, Meltwater is named by 205 companies and Buffer by 318; Buffer skews to companies under 200 people (72% vs 41%), Meltwater to companies over 1,000 (36% vs 6%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Buffer's script and mail records show on hundreds of thousands of small sites, Meltwater rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Buffer: 2–200 employees
- 72%
- Meltwater: 2–200 employees
- 41%
- Buffer: 1,000+ employees
- 6%
- Meltwater: 1,000+ employees
- 36%
- Postings per company, 90 days
- 7.4 · 1.5
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Buffer | share | Meltwater | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 26 | 8% | 6 | 3% | Buffer |
| 2-10 employees | 81 | 25% | 8 | 4% | Buffer |
| 11-50 employees | 99 | 31% | 30 | 15% | Buffer |
| 51-200 employees | 49 | 15% | 47 | 23% | Meltwater |
| 201-500 employees | 35 | 11% | 28 | 14% | Meltwater |
| 501-1000 employees | 8 | 3% | 13 | 6% | Meltwater |
| 1001-5000 employees | 10 | 3% | 38 | 19% | Meltwater |
| 5001-10000 employees | 4 | 1% | 15 | 7% | Meltwater |
| 10,001+ employees | 6 | 2% | 20 | 10% | Meltwater |
| Segment | Buffer | share | Meltwater | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 111 | 35% | 92 | 45% | Meltwater |
| Technology & software | 75 | 24% | 17 | 8% | Buffer |
| Media & content | 42 | 13% | 16 | 8% | Buffer |
| Public, community & associations | 22 | 7% | 26 | 13% | Meltwater |
| Consumer services & leisure | 19 | 6% | 15 | 7% | even |
| Manufacturing & industry | 17 | 5% | 14 | 7% | even |
| Commerce & trade | 8 | 3% | 6 | 3% | even |
| Health care | 6 | 2% | 3 | 1% | even |
| Automotive | 5 | 2% | 2 | 1% | even |
| Hospitality & travel | 5 | 2% | 4 | 2% | even |
| Property & construction | 5 | 2% | 6 | 3% | even |
| Transport, logistics & rental | 3 | 1% | 2 | 1% | even |
| Segment | Buffer | share | Meltwater | share | Leans |
|---|---|---|---|---|---|
| United States | 185 | 58% | 151 | 74% | Meltwater |
| India | 34 | 11% | – | – | outside top 12 |
| United Kingdom | 19 | 6% | 18 | 9% | Meltwater |
| France | 10 | 3% | 3 | 1% | even |
| United Arab Emirates | 7 | 2% | – | – | outside top 12 |
| Germany | 7 | 2% | 3 | 1% | even |
| Canada | 5 | 2% | 7 | 3% | even |
| PK | 5 | 2% | – | – | outside top 12 |
| Australia | 4 | 1% | 2 | 1% | even |
| NG | 4 | 1% | – | – | outside top 12 |
| Belgium | 3 | 1% | – | – | outside top 12 |
| PH | 3 | 1% | 2 | 1% | even |
| Netherlands | – | – | 2 | 1% | outside top 12 |
| Singapore | – | – | 2 | 1% | outside top 12 |
| Austria | – | – | 1 | 0% | outside top 12 |
| Cyprus | – | – | 1 | 0% | outside top 12 |
| Denmark | – | – | 1 | 0% | outside top 12 |
| Segment | Buffer | share | Meltwater | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 1,955 | 76% | 260 | 68% | Buffer |
| Administration & office | 86 | 3% | – | – | outside top 12 |
| Real estate and property | 20 | 1% | 3 | 1% | even |
| Design & UX | 14 | 1% | 1 | 0% | even |
| Arts media and entertainment | 13 | 1% | 4 | 1% | even |
| Unclassified | 10 | 0% | 4 | 1% | even |
| Business development & strategy | 7 | 0% | 5 | 1% | even |
| Research and science | 5 | 0% | – | – | outside top 12 |
| Sales | 5 | 0% | 20 | 5% | Meltwater |
| Software engineering | 4 | 0% | 1 | 0% | even |
| Product, program & project management | 3 | 0% | 3 | 1% | even |
| Manufacturing and production | 2 | 0% | – | – | outside top 12 |
| Skilled trades and field service | 2 | 0% | – | – | outside top 12 |
| Social care and community | 2 | 0% | – | – | outside top 12 |
| Data & AI | 1 | 0% | 11 | 3% | Meltwater |
| Engineering (non-software) | 1 | 0% | – | – | outside top 12 |
| Facilities cleaning and security | 1 | 0% | – | – | outside top 12 |
| Human resources | 1 | 0% | – | – | outside top 12 |
| IT operations & business systems | 1 | 0% | – | – | outside top 12 |
| Travel, leisure & events | – | – | 4 | 1% | outside top 12 |
| Education & training | – | – | 3 | 1% | outside top 12 |
| General management & consulting | – | – | 2 | 1% | outside top 12 |
The companies behind each column
Companies using Buffer →
Companies using Meltwater →
social media monitoring ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Meltwater is named by 205 companies in job postings and Buffer by 318; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/buffer-vs-meltwater)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Buffer vs Meltwater: questions
Which is more used, Buffer or Meltwater?
By companies naming it in their own job postings, Buffer (318) over Meltwater (205). By website-and-DNS footprint, Meltwater (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Buffer?
72% of Buffer companies have 2 to 200 employees, against 41% for Meltwater. 6% of Buffer companies have over 1,000 employees, against 36% for Meltwater.
Do companies run both?
0 companies name both in their postings, usually Buffer in marketing and Meltwater in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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