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Celery VS NATS

As of 30 October 2026, NATS is named by 193 companies and Celery by 353; Celery skews to companies under 200 people (63% vs 55%), NATS to companies over 1,000 (19% vs 19%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Celery's script and mail records show on hundreds of thousands of small sites, NATS rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Celery: 2–200 employees
63%
NATS: 2–200 employees
55%
Celery: 1,000+ employees
19%
NATS: 1,000+ employees
19%
Postings per company, 90 days
2.0 · 2.2
Website or DNS footprint
0 · 0
353companies name Celery
193companies name NATS
0name both
721 · 423postings in 90 days, Celery · NATS
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentCeleryshareNATSshareLeans
Self-employed93%63%even
2-10 employees4212%179%Celery
11-50 employees8524%3920%Celery
51-200 employees9427%5126%even
201-500 employees3410%2815%NATS
501-1000 employees226%168%NATS
1001-5000 employees3510%2613%NATS
5001-10000 employees144%42%even
10,001+ employees185%63%even
By industry
SegmentCeleryshareNATSshareLeans
Technology & software23165%10554%Celery
Business & finance services5516%3016%even
Media & content165%63%even
Manufacturing & industry154%3116%NATS
Utilities & infrastructure82%74%even
Commerce & trade62%––outside top 12
Consumer services & leisure62%––outside top 12
Public, community & associations51%84%NATS
Property & construction41%11%even
Hospitality & travel31%––outside top 12
Health care21%42%even
Automotive10%––outside top 12
Transport, logistics & rental––11%outside top 12
By country
SegmentCeleryshareNATSshareLeans
United States22463%12866%NATS
United Kingdom185%84%even
India185%––outside top 12
Germany154%74%even
France134%84%even
Canada62%63%even
Netherlands51%32%even
Poland51%21%even
Singapore51%21%even
Switzerland41%42%even
Czechia41%––outside top 12
Belgium31%––outside top 12
Sweden––42%outside top 12
Spain––21%outside top 12
Portugal––21%outside top 12
Postings by team (share of each tool's postings)
SegmentCeleryshareNATSshareLeans
Software engineering81680%43472%Celery
Data & AI10811%427%Celery
IT operations & business systems151%213%NATS
Engineering (non-software)81%81%even
Product, program & project management40%173%NATS
Unclassified20%––outside top 12
Construction and civil10%––outside top 12
Human resources10%––outside top 12
Marketing & communications10%10%even
Healthcare clinical––346%outside top 12
Sales––30%outside top 12
Social care and community––20%outside top 12
Arts media and entertainment––10%outside top 12
Retail & store operations––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

NATS is named by 193 companies in job postings and Celery by 353; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/celery-vs-nats)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Celery vs NATS: questions

Which is more used, Celery or NATS?

By companies naming it in their own job postings, Celery (353) over NATS (193). By website-and-DNS footprint, NATS (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Celery?

63% of Celery companies have 2 to 200 employees, against 55% for NATS. 19% of Celery companies have over 1,000 employees, against 19% for NATS.

Do companies run both?

0 companies name both in their postings, usually Celery in marketing and NATS in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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Every company on either tool,
with the person who owns it

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