Coupa VS SAP SRM
As of 5 November 2026, SAP SRM is named by 255 companies and Coupa by 1,119; Coupa skews to companies under 200 people (18% vs 21%), SAP SRM to companies over 1,000 (60% vs 58%).
As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Coupa's script and mail records show on hundreds of thousands of small sites, SAP SRM rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Coupa: 2–200 employees
- 18%
- SAP SRM: 2–200 employees
- 21%
- Coupa: 1,000+ employees
- 58%
- SAP SRM: 1,000+ employees
- 60%
- Postings per company, 90 days
- 3.0 · 2.3
- Website or DNS footprint
- 51 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Coupa | share | SAP SRM | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 15 | 1% | 6 | 2% | even |
| 2-10 employees | 42 | 4% | 11 | 4% | even |
| 11-50 employees | 56 | 5% | 15 | 6% | even |
| 51-200 employees | 104 | 9% | 27 | 11% | even |
| 201-500 employees | 128 | 11% | 22 | 9% | Coupa |
| 501-1000 employees | 129 | 12% | 22 | 9% | Coupa |
| 1001-5000 employees | 269 | 24% | 52 | 20% | Coupa |
| 5001-10000 employees | 102 | 9% | 27 | 11% | even |
| 10,001+ employees | 274 | 24% | 73 | 29% | SAP SRM |
| Segment | Coupa | share | SAP SRM | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 278 | 25% | 83 | 33% | SAP SRM |
| Technology & software | 235 | 21% | 63 | 25% | SAP SRM |
| Business & finance services | 201 | 18% | 39 | 15% | Coupa |
| Commerce & trade | 70 | 6% | 9 | 4% | Coupa |
| Utilities & infrastructure | 58 | 5% | 14 | 5% | even |
| Property & construction | 45 | 4% | 7 | 3% | even |
| Consumer services & leisure | 38 | 3% | 7 | 3% | even |
| Health care | 36 | 3% | 4 | 2% | even |
| Public, community & associations | 33 | 3% | 4 | 2% | even |
| Media & content | 31 | 3% | 5 | 2% | even |
| Transport, logistics & rental | 30 | 3% | 9 | 4% | even |
| Automotive | 28 | 3% | 10 | 4% | even |
| Segment | Coupa | share | SAP SRM | share | Leans |
|---|---|---|---|---|---|
| United States | 753 | 67% | 131 | 51% | Coupa |
| United Kingdom | 66 | 6% | 16 | 6% | even |
| Germany | 40 | 4% | 30 | 12% | SAP SRM |
| Canada | 32 | 3% | 8 | 3% | even |
| France | 26 | 2% | 17 | 7% | SAP SRM |
| Brazil | 24 | 2% | – | – | outside top 12 |
| Switzerland | 18 | 2% | 3 | 1% | even |
| India | 17 | 2% | 3 | 1% | even |
| Australia | 12 | 1% | 3 | 1% | even |
| Denmark | 9 | 1% | – | – | outside top 12 |
| Singapore | 9 | 1% | – | – | outside top 12 |
| Spain | 7 | 1% | – | – | outside top 12 |
| Austria | – | – | 4 | 2% | outside top 12 |
| Netherlands | – | – | 4 | 2% | outside top 12 |
| Sweden | – | – | 3 | 1% | outside top 12 |
| United Arab Emirates | – | – | 2 | 1% | outside top 12 |
| Segment | Coupa | share | SAP SRM | share | Leans |
|---|---|---|---|---|---|
| Procurement and purchasing | 972 | 24% | 101 | 12% | Coupa |
| Finance & accounting | 530 | 13% | 19 | 2% | Coupa |
| IT operations & business systems | 450 | 11% | 350 | 41% | SAP SRM |
| Software engineering | 185 | 5% | 33 | 4% | even |
| Product, program & project management | 151 | 4% | 21 | 2% | even |
| General management & consulting | 118 | 3% | 11 | 1% | even |
| Sales | 113 | 3% | 26 | 3% | even |
| Administration & office | 103 | 3% | 30 | 4% | even |
| Legal, compliance & risk | 100 | 2% | 5 | 1% | even |
| Customer service & success | 94 | 2% | 2 | 0% | Coupa |
| Logistics warehouse and transport | 91 | 2% | 20 | 2% | even |
| Data & AI | 88 | 2% | 13 | 2% | even |
| Skilled trades and field service | 46 | 1% | 15 | 2% | even |
| Human resources | 33 | 1% | 2 | 0% | even |
| Marketing & communications | 30 | 1% | 3 | 0% | even |
| Facilities cleaning and security | 18 | 0% | 1 | 0% | even |
| Business development & strategy | 17 | 0% | 1 | 0% | even |
| Engineering (non-software) | 16 | 0% | 33 | 4% | SAP SRM |
| Hospitality and food service | 15 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 12 | 0% | 13 | 2% | even |
| Travel, leisure & events | 11 | 0% | – | – | outside top 12 |
| Construction and civil | 10 | 0% | – | – | outside top 12 |
| Retail & store operations | 10 | 0% | – | – | outside top 12 |
| Design & UX | 7 | 0% | – | – | outside top 12 |
| Social care and community | 6 | 0% | – | – | outside top 12 |
| Research and science | 5 | 0% | 1 | 0% | even |
| Education & training | 4 | 0% | 2 | 0% | even |
| Real estate and property | 4 | 0% | – | – | outside top 12 |
| Arts media and entertainment | 2 | 0% | 3 | 0% | even |
| Manufacturing and production | 2 | 0% | 1 | 0% | even |
| Unclassified | – | – | 3 | 0% | outside top 12 |
The companies behind each column
Companies using Coupa →
Companies using SAP SRM →
procurement spend expense ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP SRM is named by 255 companies in job postings and Coupa by 1,119; 0 name both. (Breaknorm, 5 November 2026, https://breaknorm.co/compare/coupa-vs-sap-srm)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Coupa vs SAP SRM: questions
Which is more used, Coupa or SAP SRM?
By companies naming it in their own job postings, Coupa (1,119) over SAP SRM (255). By website-and-DNS footprint, Coupa (51 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Coupa?
18% of Coupa companies have 2 to 200 employees, against 21% for SAP SRM. 58% of Coupa companies have over 1,000 employees, against 60% for SAP SRM.
Do companies run both?
0 companies name both in their postings, usually Coupa in marketing and SAP SRM in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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