Databricks AI/BI Genie VS IBM Cognos Analytics
As of 30 October 2026, IBM Cognos Analytics is named by 566 companies and Databricks AI/BI Genie by 183; Databricks AI/BI Genie skews to companies under 200 people (23% vs 28%), IBM Cognos Analytics to companies over 1,000 (50% vs 53%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Databricks AI/BI Genie's script and mail records show on hundreds of thousands of small sites, IBM Cognos Analytics rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Databricks AI/BI Genie: 2–200 employees
- 23%
- IBM Cognos Analytics: 2–200 employees
- 28%
- Databricks AI/BI Genie: 1,000+ employees
- 53%
- IBM Cognos Analytics: 1,000+ employees
- 50%
- Postings per company, 90 days
- 7.3 · 3.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Databricks AI/BI Genie | share | IBM Cognos Analytics | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 2 | 0% | even |
| 2-10 employees | 6 | 3% | 24 | 4% | even |
| 11-50 employees | 9 | 5% | 45 | 8% | IBM Cognos Analytics |
| 51-200 employees | 27 | 15% | 90 | 16% | even |
| 201-500 employees | 24 | 13% | 69 | 12% | even |
| 501-1000 employees | 18 | 10% | 55 | 10% | even |
| 1001-5000 employees | 39 | 21% | 102 | 18% | Databricks AI/BI Genie |
| 5001-10000 employees | 13 | 7% | 58 | 10% | IBM Cognos Analytics |
| 10,001+ employees | 45 | 25% | 121 | 21% | Databricks AI/BI Genie |
| Segment | Databricks AI/BI Genie | share | IBM Cognos Analytics | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 52 | 28% | 123 | 22% | Databricks AI/BI Genie |
| Technology & software | 45 | 25% | 153 | 27% | IBM Cognos Analytics |
| Manufacturing & industry | 23 | 13% | 105 | 19% | IBM Cognos Analytics |
| Property & construction | 11 | 6% | 10 | 2% | Databricks AI/BI Genie |
| Automotive | 8 | 4% | 10 | 2% | Databricks AI/BI Genie |
| Commerce & trade | 8 | 4% | 47 | 8% | IBM Cognos Analytics |
| Health care | 7 | 4% | 24 | 4% | even |
| Media & content | 7 | 4% | 16 | 3% | even |
| Utilities & infrastructure | 6 | 3% | 20 | 4% | even |
| Public, community & associations | 5 | 3% | 24 | 4% | even |
| Hospitality & travel | 4 | 2% | – | – | outside top 12 |
| Transport, logistics & rental | 4 | 2% | 14 | 2% | even |
| Consumer services & leisure | – | – | 15 | 3% | outside top 12 |
| Segment | Databricks AI/BI Genie | share | IBM Cognos Analytics | share | Leans |
|---|---|---|---|---|---|
| United States | 119 | 65% | 383 | 68% | IBM Cognos Analytics |
| United Kingdom | 12 | 7% | 23 | 4% | Databricks AI/BI Genie |
| Canada | 7 | 4% | 28 | 5% | even |
| Germany | 7 | 4% | 22 | 4% | even |
| Australia | 6 | 3% | 9 | 2% | even |
| France | 5 | 3% | 21 | 4% | even |
| Brazil | 3 | 2% | – | – | outside top 12 |
| Netherlands | 3 | 2% | 9 | 2% | even |
| Austria | 2 | 1% | 5 | 1% | even |
| Switzerland | 2 | 1% | 8 | 1% | even |
| Denmark | 2 | 1% | 5 | 1% | even |
| Finland | 2 | 1% | – | – | outside top 12 |
| India | – | – | 6 | 1% | outside top 12 |
| Italy | – | – | 5 | 1% | outside top 12 |
| Segment | Databricks AI/BI Genie | share | IBM Cognos Analytics | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 400 | 21% | 173 | 6% | Databricks AI/BI Genie |
| Data & AI | 391 | 20% | 502 | 18% | Databricks AI/BI Genie |
| Sales | 369 | 19% | 61 | 2% | Databricks AI/BI Genie |
| IT operations & business systems | 216 | 11% | 280 | 10% | even |
| Product, program & project management | 101 | 5% | 168 | 6% | even |
| Marketing & communications | 37 | 2% | – | – | outside top 12 |
| Customer service & success | 20 | 1% | 23 | 1% | even |
| Human resources | 20 | 1% | 34 | 1% | even |
| Finance & accounting | 19 | 1% | 817 | 29% | IBM Cognos Analytics |
| Engineering (non-software) | 18 | 1% | – | – | outside top 12 |
| Business development & strategy | 17 | 1% | – | – | outside top 12 |
| Design & UX | 11 | 1% | – | – | outside top 12 |
| General management & consulting | – | – | 65 | 2% | outside top 12 |
| Logistics warehouse and transport | – | – | 59 | 2% | outside top 12 |
| Administration & office | – | – | 24 | 1% | outside top 12 |
| Legal, compliance & risk | – | – | 23 | 1% | outside top 12 |
The companies behind each column
Companies using Databricks AI/BI Genie →
Companies using IBM Cognos Analytics →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
IBM Cognos Analytics is named by 566 companies in job postings and Databricks AI/BI Genie by 183; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/databricks-genie-vs-ibm-cognos-analytics)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Databricks AI/BI Genie vs IBM Cognos Analytics: questions
Which is more used, Databricks AI/BI Genie or IBM Cognos Analytics?
By companies naming it in their own job postings, IBM Cognos Analytics (566) over Databricks AI/BI Genie (183). By website-and-DNS footprint, IBM Cognos Analytics (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Databricks AI/BI Genie?
23% of Databricks AI/BI Genie companies have 2 to 200 employees, against 28% for IBM Cognos Analytics. 53% of Databricks AI/BI Genie companies have over 1,000 employees, against 50% for IBM Cognos Analytics.
Do companies run both?
0 companies name both in their postings, usually Databricks AI/BI Genie in marketing and IBM Cognos Analytics in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Databricks AI/BI Genie or IBM Cognos Analytics. Start free, no card.