Databricks AI/BI Genie VS Looker Studio
As of 30 October 2026, Looker Studio is named by 1,408 companies and Databricks AI/BI Genie by 183; Databricks AI/BI Genie skews to companies under 200 people (23% vs 54%), Looker Studio to companies over 1,000 (23% vs 53%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Databricks AI/BI Genie's script and mail records show on hundreds of thousands of small sites, Looker Studio rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Databricks AI/BI Genie: 2–200 employees
- 23%
- Looker Studio: 2–200 employees
- 54%
- Databricks AI/BI Genie: 1,000+ employees
- 53%
- Looker Studio: 1,000+ employees
- 23%
- Postings per company, 90 days
- 7.3 · 2.0
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Databricks AI/BI Genie | share | Looker Studio | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 17 | 1% | even |
| 2-10 employees | 6 | 3% | 109 | 8% | Looker Studio |
| 11-50 employees | 9 | 5% | 365 | 26% | Looker Studio |
| 51-200 employees | 27 | 15% | 287 | 20% | Looker Studio |
| 201-500 employees | 24 | 13% | 205 | 15% | even |
| 501-1000 employees | 18 | 10% | 106 | 8% | Databricks AI/BI Genie |
| 1001-5000 employees | 39 | 21% | 160 | 11% | Databricks AI/BI Genie |
| 5001-10000 employees | 13 | 7% | 42 | 3% | Databricks AI/BI Genie |
| 10,001+ employees | 45 | 25% | 117 | 8% | Databricks AI/BI Genie |
| Segment | Databricks AI/BI Genie | share | Looker Studio | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 52 | 28% | 516 | 37% | Looker Studio |
| Technology & software | 45 | 25% | 341 | 24% | even |
| Manufacturing & industry | 23 | 13% | 80 | 6% | Databricks AI/BI Genie |
| Property & construction | 11 | 6% | 28 | 2% | Databricks AI/BI Genie |
| Automotive | 8 | 4% | – | – | outside top 12 |
| Commerce & trade | 8 | 4% | 87 | 6% | even |
| Health care | 7 | 4% | 38 | 3% | even |
| Media & content | 7 | 4% | 82 | 6% | even |
| Utilities & infrastructure | 6 | 3% | 34 | 2% | even |
| Public, community & associations | 5 | 3% | 45 | 3% | even |
| Hospitality & travel | 4 | 2% | 38 | 3% | even |
| Transport, logistics & rental | 4 | 2% | 23 | 2% | even |
| Consumer services & leisure | – | – | 77 | 5% | outside top 12 |
| Segment | Databricks AI/BI Genie | share | Looker Studio | share | Leans |
|---|---|---|---|---|---|
| United States | 119 | 65% | 632 | 45% | Databricks AI/BI Genie |
| United Kingdom | 12 | 7% | 109 | 8% | even |
| Canada | 7 | 4% | 31 | 2% | even |
| Germany | 7 | 4% | 99 | 7% | Looker Studio |
| Australia | 6 | 3% | – | – | outside top 12 |
| France | 5 | 3% | 66 | 5% | even |
| Brazil | 3 | 2% | 60 | 4% | Looker Studio |
| Netherlands | 3 | 2% | 28 | 2% | even |
| Austria | 2 | 1% | – | – | outside top 12 |
| Switzerland | 2 | 1% | – | – | outside top 12 |
| Denmark | 2 | 1% | – | – | outside top 12 |
| Finland | 2 | 1% | – | – | outside top 12 |
| Poland | – | – | 44 | 3% | outside top 12 |
| Spain | – | – | 40 | 3% | outside top 12 |
| India | – | – | 40 | 3% | outside top 12 |
| Italy | – | – | 29 | 2% | outside top 12 |
| Belgium | – | – | 25 | 2% | outside top 12 |
| Segment | Databricks AI/BI Genie | share | Looker Studio | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 400 | 21% | 130 | 3% | Databricks AI/BI Genie |
| Data & AI | 391 | 20% | 829 | 21% | even |
| Sales | 369 | 19% | 110 | 3% | Databricks AI/BI Genie |
| IT operations & business systems | 216 | 11% | 75 | 2% | Databricks AI/BI Genie |
| Product, program & project management | 101 | 5% | 102 | 3% | Databricks AI/BI Genie |
| Marketing & communications | 37 | 2% | 1,778 | 45% | Looker Studio |
| Customer service & success | 20 | 1% | 20 | 1% | even |
| Human resources | 20 | 1% | – | – | outside top 12 |
| Finance & accounting | 19 | 1% | 69 | 2% | even |
| Engineering (non-software) | 18 | 1% | 19 | 0% | even |
| Business development & strategy | 17 | 1% | 29 | 1% | even |
| Design & UX | 11 | 1% | – | – | outside top 12 |
| Logistics warehouse and transport | – | – | 52 | 1% | outside top 12 |
| General management & consulting | – | – | 35 | 1% | outside top 12 |
The companies behind each column
Companies using Databricks AI/BI Genie →
Companies using Looker Studio →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Looker Studio is named by 1,408 companies in job postings and Databricks AI/BI Genie by 183; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/databricks-genie-vs-looker-studio)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Databricks AI/BI Genie vs Looker Studio: questions
Which is more used, Databricks AI/BI Genie or Looker Studio?
By companies naming it in their own job postings, Looker Studio (1,408) over Databricks AI/BI Genie (183). By website-and-DNS footprint, Looker Studio (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Databricks AI/BI Genie?
23% of Databricks AI/BI Genie companies have 2 to 200 employees, against 54% for Looker Studio. 53% of Databricks AI/BI Genie companies have over 1,000 employees, against 23% for Looker Studio.
Do companies run both?
0 companies name both in their postings, usually Databricks AI/BI Genie in marketing and Looker Studio in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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