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Compare · etl elt transformation

Dataform VS Oracle Data Integrator

As of 30 October 2026, Oracle Data Integrator is named by 123 companies and Dataform by 110; Dataform skews to companies under 200 people (50% vs 49%), Oracle Data Integrator to companies over 1,000 (29% vs 28%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Dataform's script and mail records show on hundreds of thousands of small sites, Oracle Data Integrator rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Dataform: 2–200 employees
50%
Oracle Data Integrator: 2–200 employees
49%
Dataform: 1,000+ employees
28%
Oracle Data Integrator: 1,000+ employees
29%
Postings per company, 90 days
2.2 · 2.9
Website or DNS footprint
0 · 0
110companies name Dataform
123companies name Oracle Data Integrator
0name both
243 · 351postings in 90 days, Dataform · Oracle Data Integrator
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentDataformshareOracle Data IntegratorshareLeans
2-10 employees87%108%even
11-50 employees2321%2016%Dataform
51-200 employees2422%3024%Oracle Data Integrator
201-500 employees1715%119%Dataform
501-1000 employees76%1613%Oracle Data Integrator
1001-5000 employees1413%1815%even
5001-10000 employees76%54%Dataform
10,001+ employees109%1311%even
By industry
SegmentDataformshareOracle Data IntegratorshareLeans
Technology & software5247%7057%Oracle Data Integrator
Business & finance services2321%2016%Dataform
Media & content87%43%Dataform
Commerce & trade65%22%Dataform
Consumer services & leisure55%22%Dataform
Manufacturing & industry44%97%Oracle Data Integrator
Utilities & infrastructure44%32%even
Health care33%32%even
Transport, logistics & rental33%11%even
Hospitality & travel11%––outside top 12
Property & construction11%11%even
Public, community & associations––65%outside top 12
Automotive––22%outside top 12
By country
SegmentDataformshareOracle Data IntegratorshareLeans
United States5348%7359%Oracle Data Integrator
United Kingdom1312%––outside top 12
France98%65%Dataform
Brazil55%––outside top 12
Germany44%22%Dataform
Netherlands44%32%even
Sweden33%––outside top 12
Denmark22%––outside top 12
Spain22%––outside top 12
Japan22%––outside top 12
Singapore22%––outside top 12
Slovakia22%––outside top 12
Italy––76%outside top 12
Canada––54%outside top 12
Portugal––54%outside top 12
India––32%outside top 12
Poland––32%outside top 12
Australia––22%outside top 12
PK––22%outside top 12
Romania––22%outside top 12
Postings by team (share of each tool's postings)
SegmentDataformshareOracle Data IntegratorshareLeans
Data & AI23878%21334%Dataform
Software engineering299%13422%Oracle Data Integrator
IT operations & business systems62%13822%Oracle Data Integrator
Marketing & communications41%––outside top 12
Product, program & project management41%20%even
Customer service & success21%10%even
Sales21%30%even
Quality, safety & environment10%––outside top 12
Engineering (non-software)––183%outside top 12
Unclassified––71%outside top 12
General management & consulting––61%outside top 12
Finance & accounting––41%outside top 12
Hospitality and food service––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Oracle Data Integrator is named by 123 companies in job postings and Dataform by 110; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/dataform-vs-oracle-data-integrator)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Dataform vs Oracle Data Integrator: questions

Which is more used, Dataform or Oracle Data Integrator?

By companies naming it in their own job postings, Oracle Data Integrator (123) over Dataform (110). By website-and-DNS footprint, Oracle Data Integrator (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Dataform?

50% of Dataform companies have 2 to 200 employees, against 49% for Oracle Data Integrator. 28% of Dataform companies have over 1,000 employees, against 29% for Oracle Data Integrator.

Do companies run both?

0 companies name both in their postings, usually Dataform in marketing and Oracle Data Integrator in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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Every company on either tool,
with the person who owns it

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