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DAX VS SOSL

As of 30 October 2026, SOSL is named by 230 companies and DAX by 1,400; DAX skews to companies under 200 people (26% vs 37%), SOSL to companies over 1,000 (37% vs 47%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: DAX's script and mail records show on hundreds of thousands of small sites, SOSL rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

DAX: 2–200 employees
26%
SOSL: 2–200 employees
37%
DAX: 1,000+ employees
47%
SOSL: 1,000+ employees
37%
Postings per company, 90 days
2.4 · 2.2
Website or DNS footprint
0 · 0
1,400companies name DAX
230companies name SOSL
0name both
3,374 · 515postings in 90 days, DAX · SOSL
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentDAXshareSOSLshareLeans
Self-employed141%42%even
2-10 employees564%73%even
11-50 employees1178%2712%SOSL
51-200 employees18914%5223%SOSL
201-500 employees20214%3616%even
501-1000 employees16812%188%DAX
1001-5000 employees28320%4118%DAX
5001-10000 employees1007%177%even
10,001+ employees27119%2812%DAX
By industry
SegmentDAXshareSOSLshareLeans
Technology & software37427%13358%SOSL
Business & finance services33524%4720%DAX
Manufacturing & industry24217%219%DAX
Commerce & trade836%31%DAX
Health care614%63%even
Property & construction564%10%DAX
Utilities & infrastructure554%42%DAX
Public, community & associations423%52%even
Transport, logistics & rental383%21%even
Consumer services & leisure363%63%even
Media & content292%10%even
Automotive242%10%even
By country
SegmentDAXshareSOSLshareLeans
United States74453%15166%SOSL
United Kingdom1098%209%even
Germany836%31%DAX
Canada665%73%even
France645%31%DAX
Brazil353%––outside top 12
Netherlands322%––outside top 12
Australia302%31%even
India262%167%SOSL
Poland252%––outside top 12
Spain151%21%even
Sweden141%––outside top 12
Colombia––21%outside top 12
Czechia––21%outside top 12
Italy––21%outside top 12
PH––21%outside top 12
Postings by team (share of each tool's postings)
SegmentDAXshareSOSLshareLeans
Data & AI2,57062%51%DAX
IT operations & business systems2025%12314%SOSL
Healthcare clinical1624%––outside top 12
Finance & accounting1514%––outside top 12
Software engineering1343%69977%SOSL
Product, program & project management642%30%even
Logistics warehouse and transport591%––outside top 12
Sales491%30%even
Marketing & communications421%––outside top 12
General management & consulting401%––outside top 12
Legal, compliance & risk241%––outside top 12
Quality, safety & environment241%20%even
Engineering (non-software)––71%outside top 12
Customer service & success––40%outside top 12
Construction and civil––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

SOSL is named by 230 companies in job postings and DAX by 1,400; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/dax-vs-sosl)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

DAX vs SOSL: questions

Which is more used, DAX or SOSL?

By companies naming it in their own job postings, DAX (1,400) over SOSL (230). By website-and-DNS footprint, SOSL (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses DAX?

26% of DAX companies have 2 to 200 employees, against 37% for SOSL. 47% of DAX companies have over 1,000 employees, against 37% for SOSL.

Do companies run both?

0 companies name both in their postings, usually DAX in marketing and SOSL in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

Every company on either tool,
with the person who owns it

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