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DAX VS Splunk SPL

As of 30 October 2026, Splunk SPL is named by 170 companies and DAX by 1,400; DAX skews to companies under 200 people (26% vs 34%), Splunk SPL to companies over 1,000 (40% vs 47%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: DAX's script and mail records show on hundreds of thousands of small sites, Splunk SPL rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

DAX: 2–200 employees
26%
Splunk SPL: 2–200 employees
34%
DAX: 1,000+ employees
47%
Splunk SPL: 1,000+ employees
40%
Postings per company, 90 days
2.4 · 2.9
Website or DNS footprint
0 · 0
1,400companies name DAX
170companies name Splunk SPL
0name both
3,374 · 498postings in 90 days, DAX · Splunk SPL
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentDAXshareSplunk SPLshareLeans
Self-employed141%21%even
2-10 employees564%127%Splunk SPL
11-50 employees1178%148%even
51-200 employees18914%3219%Splunk SPL
201-500 employees20214%2012%DAX
501-1000 employees16812%2213%even
1001-5000 employees28320%3118%even
5001-10000 employees1007%127%even
10,001+ employees27119%2515%DAX
By industry
SegmentDAXshareSplunk SPLshareLeans
Technology & software37427%9254%Splunk SPL
Business & finance services33524%3219%DAX
Manufacturing & industry24217%106%DAX
Commerce & trade836%74%even
Health care614%32%DAX
Property & construction564%––outside top 12
Utilities & infrastructure554%42%even
Public, community & associations423%64%even
Transport, logistics & rental383%21%even
Consumer services & leisure363%21%even
Media & content292%74%Splunk SPL
Automotive242%21%even
Hospitality & travel––21%outside top 12
By country
SegmentDAXshareSplunk SPLshareLeans
United States74453%11568%Splunk SPL
United Kingdom1098%74%DAX
Germany836%32%DAX
Canada665%42%DAX
France645%74%even
Brazil353%––outside top 12
Netherlands322%––outside top 12
Australia302%21%even
India262%64%even
Poland252%––outside top 12
Spain151%––outside top 12
Sweden141%21%even
Singapore––53%outside top 12
Switzerland––42%outside top 12
United Arab Emirates––21%outside top 12
Ireland––21%outside top 12
Postings by team (share of each tool's postings)
SegmentDAXshareSplunk SPLshareLeans
Data & AI2,57062%142%DAX
IT operations & business systems2025%39455%Splunk SPL
Healthcare clinical1624%––outside top 12
Finance & accounting1514%––outside top 12
Software engineering1343%416%Splunk SPL
Product, program & project management642%51%even
Logistics warehouse and transport591%8311%Splunk SPL
Sales491%51%even
Marketing & communications421%––outside top 12
General management & consulting401%20%even
Legal, compliance & risk241%61%even
Quality, safety & environment241%132%even
Engineering (non-software)––122%outside top 12
Skilled trades and field service––51%outside top 12
Customer service & success––30%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Splunk SPL is named by 170 companies in job postings and DAX by 1,400; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/dax-vs-splunk-spl)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

DAX vs Splunk SPL: questions

Which is more used, DAX or Splunk SPL?

By companies naming it in their own job postings, DAX (1,400) over Splunk SPL (170). By website-and-DNS footprint, Splunk SPL (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses DAX?

26% of DAX companies have 2 to 200 employees, against 34% for Splunk SPL. 47% of DAX companies have over 1,000 employees, against 40% for Splunk SPL.

Do companies run both?

0 companies name both in their postings, usually DAX in marketing and Splunk SPL in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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Every company on either tool,
with the person who owns it

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