dbt VS Informatica PowerCenter
As of 30 October 2026, Informatica PowerCenter is named by 152 companies and dbt by 925; dbt skews to companies under 200 people (40% vs 43%), Informatica PowerCenter to companies over 1,000 (39% vs 32%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: dbt's script and mail records show on hundreds of thousands of small sites, Informatica PowerCenter rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- dbt: 2–200 employees
- 40%
- Informatica PowerCenter: 2–200 employees
- 43%
- dbt: 1,000+ employees
- 32%
- Informatica PowerCenter: 1,000+ employees
- 39%
- Postings per company, 90 days
- 2.5 · 3.2
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | dbt | share | Informatica PowerCenter | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 9 | 1% | 1 | 1% | even |
| 2-10 employees | 91 | 10% | 9 | 6% | dbt |
| 11-50 employees | 102 | 11% | 26 | 17% | Informatica PowerCenter |
| 51-200 employees | 176 | 19% | 30 | 20% | even |
| 201-500 employees | 140 | 15% | 14 | 9% | dbt |
| 501-1000 employees | 112 | 12% | 13 | 9% | dbt |
| 1001-5000 employees | 154 | 17% | 22 | 14% | dbt |
| 5001-10000 employees | 39 | 4% | 11 | 7% | Informatica PowerCenter |
| 10,001+ employees | 102 | 11% | 26 | 17% | Informatica PowerCenter |
| Segment | dbt | share | Informatica PowerCenter | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 398 | 43% | 84 | 55% | Informatica PowerCenter |
| Business & finance services | 208 | 22% | 44 | 29% | Informatica PowerCenter |
| Health care | 79 | 9% | 4 | 3% | dbt |
| Manufacturing & industry | 57 | 6% | 5 | 3% | dbt |
| Media & content | 46 | 5% | 3 | 2% | dbt |
| Commerce & trade | 32 | 3% | 3 | 2% | even |
| Public, community & associations | 30 | 3% | 3 | 2% | even |
| Consumer services & leisure | 28 | 3% | 3 | 2% | even |
| Utilities & infrastructure | 11 | 1% | – | – | outside top 12 |
| Automotive | 9 | 1% | – | – | outside top 12 |
| Transport, logistics & rental | 9 | 1% | 1 | 1% | even |
| Hospitality & travel | 8 | 1% | 1 | 1% | even |
| Property & construction | – | – | 1 | 1% | outside top 12 |
| Segment | dbt | share | Informatica PowerCenter | share | Leans |
|---|---|---|---|---|---|
| United States | 559 | 60% | 100 | 66% | Informatica PowerCenter |
| United Kingdom | 84 | 9% | 5 | 3% | dbt |
| France | 52 | 6% | 4 | 3% | dbt |
| Germany | 35 | 4% | 7 | 5% | even |
| Canada | 23 | 2% | 3 | 2% | even |
| India | 18 | 2% | 5 | 3% | even |
| Netherlands | 18 | 2% | 6 | 4% | Informatica PowerCenter |
| Australia | 17 | 2% | – | – | outside top 12 |
| Sweden | 16 | 2% | – | – | outside top 12 |
| Switzerland | 10 | 1% | – | – | outside top 12 |
| Singapore | 9 | 1% | 4 | 3% | even |
| Belgium | 8 | 1% | – | – | outside top 12 |
| Italy | – | – | 4 | 3% | outside top 12 |
| Spain | – | – | 3 | 2% | outside top 12 |
| Poland | – | – | 2 | 1% | outside top 12 |
| Portugal | – | – | 2 | 1% | outside top 12 |
| Segment | dbt | share | Informatica PowerCenter | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 2,155 | 73% | 546 | 56% | dbt |
| Software engineering | 191 | 6% | 90 | 9% | Informatica PowerCenter |
| Healthcare clinical | 133 | 4% | – | – | outside top 12 |
| IT operations & business systems | 63 | 2% | 96 | 10% | Informatica PowerCenter |
| Product, program & project management | 54 | 2% | 6 | 1% | even |
| Sales | 38 | 1% | 4 | 0% | even |
| Social care and community | 32 | 1% | – | – | outside top 12 |
| Marketing & communications | 21 | 1% | – | – | outside top 12 |
| Healthcare support and caregiving | 11 | 0% | – | – | outside top 12 |
| General management & consulting | 10 | 0% | 2 | 0% | even |
| Finance & accounting | 9 | 0% | 1 | 0% | even |
| Engineering (non-software) | 6 | 0% | 5 | 1% | even |
| Customer service & success | – | – | 2 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 2 | 0% | outside top 12 |
| Administration & office | – | – | 1 | 0% | outside top 12 |
| Human resources | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using dbt →
Companies using Informatica PowerCenter →
etl elt transformation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Informatica PowerCenter is named by 152 companies in job postings and dbt by 925; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/dbt-vs-informatica-powercenter)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
dbt vs Informatica PowerCenter: questions
Which is more used, dbt or Informatica PowerCenter?
By companies naming it in their own job postings, dbt (925) over Informatica PowerCenter (152). By website-and-DNS footprint, Informatica PowerCenter (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses dbt?
40% of dbt companies have 2 to 200 employees, against 43% for Informatica PowerCenter. 32% of dbt companies have over 1,000 employees, against 39% for Informatica PowerCenter.
Do companies run both?
0 companies name both in their postings, usually dbt in marketing and Informatica PowerCenter in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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