Dealertrack VS Mitchell International
As of 4 November 2026, Mitchell International is named by 112 companies and Dealertrack by 183; Dealertrack skews to companies under 200 people (53% vs 46%), Mitchell International to companies over 1,000 (29% vs 17%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Dealertrack's script and mail records show on hundreds of thousands of small sites, Mitchell International rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Dealertrack: 2–200 employees
- 53%
- Mitchell International: 2–200 employees
- 46%
- Dealertrack: 1,000+ employees
- 17%
- Mitchell International: 1,000+ employees
- 29%
- Postings per company, 90 days
- 1.5 · 4.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Dealertrack | share | Mitchell International | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | – | – | outside top 12 |
| 2-10 employees | 17 | 9% | 13 | 12% | Mitchell International |
| 11-50 employees | 33 | 18% | 18 | 16% | even |
| 51-200 employees | 47 | 26% | 20 | 18% | Dealertrack |
| 201-500 employees | 37 | 20% | 17 | 15% | Dealertrack |
| 501-1000 employees | 16 | 9% | 11 | 10% | even |
| 1001-5000 employees | 26 | 14% | 16 | 14% | even |
| 5001-10000 employees | 2 | 1% | 6 | 5% | Mitchell International |
| 10,001+ employees | 4 | 2% | 11 | 10% | Mitchell International |
| Segment | Dealertrack | share | Mitchell International | share | Leans |
|---|---|---|---|---|---|
| Automotive | 158 | 86% | 68 | 61% | Dealertrack |
| Business & finance services | 16 | 9% | 27 | 24% | Mitchell International |
| Technology & software | 7 | 4% | 5 | 4% | even |
| Media & content | 2 | 1% | 1 | 1% | even |
| Public, community & associations | – | – | 3 | 3% | outside top 12 |
| Transport, logistics & rental | – | – | 3 | 3% | outside top 12 |
| Consumer services & leisure | – | – | 2 | 2% | outside top 12 |
| Health care | – | – | 2 | 2% | outside top 12 |
| Manufacturing & industry | – | – | 1 | 1% | outside top 12 |
| Segment | Dealertrack | share | Mitchell International | share | Leans |
|---|---|---|---|---|---|
| United States | 160 | 87% | 89 | 79% | Dealertrack |
| Canada | 5 | 3% | 18 | 16% | Mitchell International |
| Germany | 1 | 1% | – | – | outside top 12 |
| United Kingdom | 1 | 1% | 1 | 1% | even |
| IS | 1 | 1% | – | – | outside top 12 |
| Switzerland | – | – | 1 | 1% | outside top 12 |
| Segment | Dealertrack | share | Mitchell International | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 160 | 30% | 140 | 21% | Dealertrack |
| Sales | 114 | 22% | 7 | 1% | Dealertrack |
| Customer service & success | 75 | 14% | 4 | 1% | Dealertrack |
| Retail & store operations | 40 | 8% | 42 | 6% | even |
| Administration & office | 35 | 7% | 2 | 0% | Dealertrack |
| Skilled trades and field service | 32 | 6% | 383 | 57% | Mitchell International |
| Product, program & project management | 8 | 2% | – | – | outside top 12 |
| Software engineering | 6 | 1% | – | – | outside top 12 |
| Data & AI | 2 | 0% | 1 | 0% | even |
| Education & training | 2 | 0% | 1 | 0% | even |
| General management & consulting | 2 | 0% | – | – | outside top 12 |
| IT operations & business systems | 2 | 0% | – | – | outside top 12 |
| Marketing & communications | 2 | 0% | – | – | outside top 12 |
| Business development & strategy | 1 | 0% | – | – | outside top 12 |
| Human resources | 1 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 1 | 0% | – | – | outside top 12 |
| Procurement and purchasing | 1 | 0% | – | – | outside top 12 |
| Construction and civil | – | – | 37 | 5% | outside top 12 |
| Healthcare support and caregiving | – | – | 3 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 1 | 0% | outside top 12 |
| Real estate and property | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Dealertrack →
Companies using Mitchell International →
automotive dealer repair ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Mitchell International is named by 112 companies in job postings and Dealertrack by 183; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/dealertrack-vs-mitchell-international)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Dealertrack vs Mitchell International: questions
Which is more used, Dealertrack or Mitchell International?
By companies naming it in their own job postings, Dealertrack (183) over Mitchell International (112). By website-and-DNS footprint, Mitchell International (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Dealertrack?
53% of Dealertrack companies have 2 to 200 employees, against 46% for Mitchell International. 17% of Dealertrack companies have over 1,000 employees, against 29% for Mitchell International.
Do companies run both?
0 companies name both in their postings, usually Dealertrack in marketing and Mitchell International in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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with the person who owns it
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