Dealertrack VS Reynolds and Reynolds
As of 5 November 2026, Reynolds and Reynolds is named by 310 companies and Dealertrack by 185; Dealertrack skews to companies under 200 people (54% vs 56%), Reynolds and Reynolds to companies over 1,000 (19% vs 17%).
As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Dealertrack's script and mail records show on hundreds of thousands of small sites, Reynolds and Reynolds rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Dealertrack: 2–200 employees
- 54%
- Reynolds and Reynolds: 2–200 employees
- 56%
- Dealertrack: 1,000+ employees
- 17%
- Reynolds and Reynolds: 1,000+ employees
- 19%
- Postings per company, 90 days
- 1.5 · 1.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Dealertrack | share | Reynolds and Reynolds | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 1 | 0% | even |
| 2-10 employees | 17 | 9% | 47 | 15% | Reynolds and Reynolds |
| 11-50 employees | 33 | 18% | 47 | 15% | Dealertrack |
| 51-200 employees | 49 | 26% | 81 | 26% | even |
| 201-500 employees | 37 | 20% | 44 | 14% | Dealertrack |
| 501-1000 employees | 16 | 9% | 31 | 10% | even |
| 1001-5000 employees | 26 | 14% | 42 | 14% | even |
| 5001-10000 employees | 2 | 1% | 6 | 2% | even |
| 10,001+ employees | 4 | 2% | 11 | 4% | even |
| Segment | Dealertrack | share | Reynolds and Reynolds | share | Leans |
|---|---|---|---|---|---|
| Automotive | 160 | 86% | 267 | 86% | even |
| Business & finance services | 16 | 9% | 10 | 3% | Dealertrack |
| Technology & software | 7 | 4% | 9 | 3% | even |
| Media & content | 2 | 1% | 3 | 1% | even |
| Manufacturing & industry | – | – | 6 | 2% | outside top 12 |
| Consumer services & leisure | – | – | 5 | 2% | outside top 12 |
| Public, community & associations | – | – | 3 | 1% | outside top 12 |
| Utilities & infrastructure | – | – | 2 | 1% | outside top 12 |
| Commerce & trade | – | – | 1 | 0% | outside top 12 |
| Health care | – | – | 1 | 0% | outside top 12 |
| Hospitality & travel | – | – | 1 | 0% | outside top 12 |
| Property & construction | – | – | 1 | 0% | outside top 12 |
| Segment | Dealertrack | share | Reynolds and Reynolds | share | Leans |
|---|---|---|---|---|---|
| United States | 161 | 87% | 248 | 80% | Dealertrack |
| Canada | 5 | 3% | 6 | 2% | even |
| Germany | 1 | 1% | 2 | 1% | even |
| United Kingdom | 1 | 1% | 5 | 2% | even |
| IS | 1 | 1% | 1 | 0% | even |
| France | – | – | 4 | 1% | outside top 12 |
| Belgium | – | – | 1 | 0% | outside top 12 |
| Brazil | – | – | 1 | 0% | outside top 12 |
| Switzerland | – | – | 1 | 0% | outside top 12 |
| Czechia | – | – | 1 | 0% | outside top 12 |
| Finland | – | – | 1 | 0% | outside top 12 |
| Hungary | – | – | 1 | 0% | outside top 12 |
| Segment | Dealertrack | share | Reynolds and Reynolds | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 160 | 30% | 166 | 18% | Dealertrack |
| Sales | 113 | 21% | 79 | 9% | Dealertrack |
| Customer service & success | 76 | 14% | 250 | 27% | Reynolds and Reynolds |
| Retail & store operations | 40 | 8% | 112 | 12% | Reynolds and Reynolds |
| Administration & office | 35 | 7% | 62 | 7% | even |
| Skilled trades and field service | 35 | 7% | 91 | 10% | Reynolds and Reynolds |
| Product, program & project management | 8 | 2% | 4 | 0% | even |
| Software engineering | 6 | 1% | 4 | 0% | even |
| Data & AI | 2 | 0% | 4 | 0% | even |
| Education & training | 2 | 0% | 2 | 0% | even |
| General management & consulting | 2 | 0% | 4 | 0% | even |
| IT operations & business systems | 2 | 0% | 3 | 0% | even |
| Business development & strategy | 1 | 0% | 1 | 0% | even |
| Human resources | 1 | 0% | 1 | 0% | even |
| Marketing & communications | 1 | 0% | 4 | 0% | even |
| Procurement and purchasing | 1 | 0% | – | – | outside top 12 |
| Engineering (non-software) | – | – | 9 | 1% | outside top 12 |
| Logistics warehouse and transport | – | – | 8 | 1% | outside top 12 |
| Unclassified | – | – | 7 | 1% | outside top 12 |
| Legal, compliance & risk | – | – | 5 | 1% | outside top 12 |
| Research and science | – | – | 3 | 0% | outside top 12 |
| Construction and civil | – | – | 2 | 0% | outside top 12 |
| Hospitality and food service | – | – | 1 | 0% | outside top 12 |
| Manufacturing and production | – | – | 1 | 0% | outside top 12 |
| Personal care and wellness | – | – | 1 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Dealertrack →
Companies using Reynolds and Reynolds →
automotive dealer repair ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Reynolds and Reynolds is named by 310 companies in job postings and Dealertrack by 185; 66 name both. (Breaknorm, 5 November 2026, https://breaknorm.co/compare/dealertrack-vs-reynolds-and-reynolds)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Dealertrack vs Reynolds and Reynolds: questions
Which is more used, Dealertrack or Reynolds and Reynolds?
By companies naming it in their own job postings, Reynolds and Reynolds (310) over Dealertrack (185). By website-and-DNS footprint, Reynolds and Reynolds (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Dealertrack?
54% of Dealertrack companies have 2 to 200 employees, against 56% for Reynolds and Reynolds. 17% of Dealertrack companies have over 1,000 employees, against 19% for Reynolds and Reynolds.
Do companies run both?
66 companies name both in their postings, usually Dealertrack in marketing and Reynolds and Reynolds in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
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