Breaknorm
Sign inStart free

Product

SignalsPeopleCompaniesLocal businessesMCP and API

Plays

Post engagersTeam build-outChampion movedHiring surgeNewly fundedLookalikesAll plays

Data

Coverage by countryHiring dataJob changesEmail verificationCompanies by toolWho is hiringMarket mapsOutboundCompany profilesCompare
PricingDatasetsDocsSign in
Compare · network protocols

DNS VS SMTP

As of 30 October 2026, SMTP is named by 343 companies and DNS by 2,907; DNS skews to companies under 200 people (42% vs 41%), SMTP to companies over 1,000 (36% vs 32%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: DNS's script and mail records show on hundreds of thousands of small sites, SMTP rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

DNS: 2–200 employees
42%
SMTP: 2–200 employees
41%
DNS: 1,000+ employees
32%
SMTP: 1,000+ employees
36%
Postings per company, 90 days
2.3 · 2.1
Website or DNS footprint
0 · 0
2,907companies name DNS
343companies name SMTP
298name both
6,704 · 722postings in 90 days, DNS · SMTP
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentDNSshareSMTPshareLeans
Self-employed251%––outside top 12
2-10 employees1646%154%even
11-50 employees46416%7321%SMTP
51-200 employees58720%5115%DNS
201-500 employees44515%4613%even
501-1000 employees30210%3310%even
1001-5000 employees51018%6519%even
5001-10000 employees1375%247%SMTP
10,001+ employees2739%3610%even
By industry
SegmentDNSshareSMTPshareLeans
Technology & software1,29044%19858%SMTP
Business & finance services50117%6017%even
Manufacturing & industry32811%278%DNS
Utilities & infrastructure1124%113%even
Commerce & trade1044%103%even
Public, community & associations1013%134%even
Health care973%21%DNS
Consumer services & leisure933%82%even
Property & construction793%31%even
Media & content712%51%even
Automotive532%––outside top 12
Transport, logistics & rental512%31%even
Hospitality & travel––21%outside top 12
By country
SegmentDNSshareSMTPshareLeans
United States1,54453%21362%SMTP
Germany31911%82%DNS
United Kingdom1646%206%even
France1254%154%even
Canada893%134%even
India622%113%even
Italy482%113%even
Brazil472%31%even
Netherlands431%––outside top 12
Australia401%41%even
Poland381%82%even
Switzerland341%––outside top 12
Belgium––51%outside top 12
Singapore––41%outside top 12
Postings by team (share of each tool's postings)
SegmentDNSshareSMTPshareLeans
IT operations & business systems5,79462%58749%DNS
Software engineering1,20213%18616%SMTP
Engineering (non-software)4655%565%even
Customer service & success2833%585%even
Sales1572%413%even
Product, program & project management751%111%even
Skilled trades and field service531%30%even
Unclassified511%––outside top 12
Data & AI430%252%even
Design & UX210%––outside top 12
Marketing & communications190%50%even
General management & consulting180%40%even
Quality, safety & environment––121%outside top 12
Logistics warehouse and transport––40%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

SMTP is named by 343 companies in job postings and DNS by 2,907; 298 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/dns-vs-smtp)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

DNS vs SMTP: questions

Which is more used, DNS or SMTP?

By companies naming it in their own job postings, DNS (2,907) over SMTP (343). By website-and-DNS footprint, SMTP (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses DNS?

42% of DNS companies have 2 to 200 employees, against 41% for SMTP. 32% of DNS companies have over 1,000 employees, against 36% for SMTP.

Do companies run both?

298 companies name both in their postings, usually DNS in marketing and SMTP in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

Get either list your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

Every company on either tool,
with the person who owns it

Filter on DNS or SMTP. Start free, no card.

  1. 01Sign up, no card
  2. 02Connect Claude, ChatGPT or an API key
  3. 03Ask for your market