Document Object Model VS HTML
As of 30 October 2026, HTML is named by 12,070 companies and Document Object Model by 235; Document Object Model skews to companies under 200 people (60% vs 65%), HTML to companies over 1,000 (16% vs 19%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Document Object Model's script and mail records show on hundreds of thousands of small sites, HTML rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Document Object Model: 2–200 employees
- 60%
- HTML: 2–200 employees
- 65%
- Document Object Model: 1,000+ employees
- 19%
- HTML: 1,000+ employees
- 16%
- Postings per company, 90 days
- 2.0 · 2.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Document Object Model | share | HTML | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 0% | 139 | 1% | even |
| 2-10 employees | 22 | 9% | 1,324 | 11% | even |
| 11-50 employees | 66 | 28% | 3,969 | 33% | HTML |
| 51-200 employees | 52 | 22% | 2,590 | 21% | even |
| 201-500 employees | 24 | 10% | 1,331 | 11% | even |
| 501-1000 employees | 25 | 11% | 782 | 6% | Document Object Model |
| 1001-5000 employees | 21 | 9% | 1,120 | 9% | even |
| 5001-10000 employees | 9 | 4% | 281 | 2% | even |
| 10,001+ employees | 15 | 6% | 534 | 4% | even |
| Segment | Document Object Model | share | HTML | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 154 | 66% | 5,838 | 48% | Document Object Model |
| Business & finance services | 44 | 19% | 2,963 | 25% | HTML |
| Manufacturing & industry | 11 | 5% | 763 | 6% | even |
| Consumer services & leisure | 6 | 3% | 459 | 4% | even |
| Public, community & associations | 4 | 2% | 321 | 3% | even |
| Media & content | 4 | 2% | 464 | 4% | HTML |
| Property & construction | 3 | 1% | 185 | 2% | even |
| Utilities & infrastructure | 3 | 1% | 164 | 1% | even |
| Commerce & trade | 2 | 1% | 388 | 3% | HTML |
| Automotive | 1 | 0% | 110 | 1% | even |
| Health care | 1 | 0% | 166 | 1% | even |
| Hospitality & travel | 1 | 0% | 134 | 1% | even |
| Segment | Document Object Model | share | HTML | share | Leans |
|---|---|---|---|---|---|
| United States | 157 | 67% | 6,037 | 50% | Document Object Model |
| India | 17 | 7% | 968 | 8% | even |
| United Kingdom | 11 | 5% | 766 | 6% | even |
| France | 6 | 3% | 339 | 3% | even |
| Canada | 5 | 2% | 328 | 3% | even |
| Germany | 5 | 2% | 1,033 | 9% | HTML |
| BD | 4 | 2% | – | – | outside top 12 |
| Sweden | 3 | 1% | – | – | outside top 12 |
| Brazil | 2 | 1% | – | – | outside top 12 |
| Greece | 2 | 1% | – | – | outside top 12 |
| Israel | 2 | 1% | – | – | outside top 12 |
| Mexico | 2 | 1% | – | – | outside top 12 |
| Netherlands | – | – | 246 | 2% | outside top 12 |
| Italy | – | – | 229 | 2% | outside top 12 |
| Poland | – | – | 183 | 2% | outside top 12 |
| Australia | – | – | 177 | 1% | outside top 12 |
| Spain | – | – | 122 | 1% | outside top 12 |
| United Arab Emirates | – | – | 107 | 1% | outside top 12 |
| Segment | Document Object Model | share | HTML | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 696 | 78% | 35,202 | 61% | Document Object Model |
| Customer service & success | 22 | 2% | 569 | 1% | even |
| IT operations & business systems | 21 | 2% | 2,322 | 4% | even |
| Engineering (non-software) | 15 | 2% | 504 | 1% | even |
| Data & AI | 9 | 1% | 841 | 1% | even |
| Quality, safety & environment | 8 | 1% | – | – | outside top 12 |
| Marketing & communications | 6 | 1% | 4,773 | 8% | HTML |
| General management & consulting | 4 | 0% | – | – | outside top 12 |
| Sales | 4 | 0% | 382 | 1% | even |
| Design & UX | 3 | 0% | 3,231 | 6% | HTML |
| Product, program & project management | 3 | 0% | 660 | 1% | even |
| Administration & office | 2 | 0% | – | – | outside top 12 |
| Unclassified | – | – | 901 | 2% | outside top 12 |
| Education & training | – | – | 367 | 1% | outside top 12 |
| Arts media and entertainment | – | – | 366 | 1% | outside top 12 |
The companies behind each column
Companies using Document Object Model →
Companies using HTML →
web languages stylesheets ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
HTML is named by 12,070 companies in job postings and Document Object Model by 235; 328 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/dom-vs-html)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Document Object Model vs HTML: questions
Which is more used, Document Object Model or HTML?
By companies naming it in their own job postings, HTML (12,070) over Document Object Model (235). By website-and-DNS footprint, HTML (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Document Object Model?
60% of Document Object Model companies have 2 to 200 employees, against 65% for HTML. 19% of Document Object Model companies have over 1,000 employees, against 16% for HTML.
Do companies run both?
328 companies name both in their postings, usually Document Object Model in marketing and HTML in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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