Domo VS IBM Cognos Analytics
As of 30 October 2026, IBM Cognos Analytics is named by 566 companies and Domo by 196; Domo skews to companies under 200 people (29% vs 28%), IBM Cognos Analytics to companies over 1,000 (50% vs 42%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Domo's script and mail records show on hundreds of thousands of small sites, IBM Cognos Analytics rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Domo: 2–200 employees
- 29%
- IBM Cognos Analytics: 2–200 employees
- 28%
- Domo: 1,000+ employees
- 42%
- IBM Cognos Analytics: 1,000+ employees
- 50%
- Postings per company, 90 days
- 3.9 · 3.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Domo | share | IBM Cognos Analytics | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 2 | 0% | even |
| 11-50 employees | 18 | 9% | 45 | 8% | even |
| 51-200 employees | 38 | 19% | 90 | 16% | Domo |
| 201-500 employees | 26 | 13% | 69 | 12% | even |
| 501-1000 employees | 31 | 16% | 55 | 10% | Domo |
| 1001-5000 employees | 32 | 16% | 102 | 18% | even |
| 5001-10000 employees | 15 | 8% | 58 | 10% | IBM Cognos Analytics |
| 10,001+ employees | 35 | 18% | 121 | 21% | IBM Cognos Analytics |
| 2-10 employees | – | – | 24 | 4% | outside top 12 |
| Segment | Domo | share | IBM Cognos Analytics | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 52 | 27% | 153 | 27% | even |
| Business & finance services | 40 | 20% | 123 | 22% | even |
| Manufacturing & industry | 24 | 12% | 105 | 19% | IBM Cognos Analytics |
| Media & content | 18 | 9% | 16 | 3% | Domo |
| Commerce & trade | 13 | 7% | 47 | 8% | even |
| Public, community & associations | 11 | 6% | 24 | 4% | even |
| Consumer services & leisure | 11 | 6% | 15 | 3% | Domo |
| Health care | 9 | 5% | 24 | 4% | even |
| Property & construction | 8 | 4% | 10 | 2% | Domo |
| Automotive | 4 | 2% | 10 | 2% | even |
| Transport, logistics & rental | 3 | 2% | 14 | 2% | even |
| Utilities & infrastructure | 2 | 1% | 20 | 4% | IBM Cognos Analytics |
| Segment | Domo | share | IBM Cognos Analytics | share | Leans |
|---|---|---|---|---|---|
| United States | 167 | 85% | 383 | 68% | Domo |
| Canada | 9 | 5% | 28 | 5% | even |
| United Kingdom | 7 | 4% | 23 | 4% | even |
| Australia | 2 | 1% | 9 | 2% | even |
| Spain | 2 | 1% | – | – | outside top 12 |
| India | 2 | 1% | 6 | 1% | even |
| Belgium | 1 | 1% | – | – | outside top 12 |
| Switzerland | 1 | 1% | 8 | 1% | even |
| Colombia | 1 | 1% | – | – | outside top 12 |
| France | 1 | 1% | 21 | 4% | IBM Cognos Analytics |
| Italy | 1 | 1% | 5 | 1% | even |
| PH | 1 | 1% | – | – | outside top 12 |
| Germany | – | – | 22 | 4% | outside top 12 |
| Netherlands | – | – | 9 | 2% | outside top 12 |
| Austria | – | – | 5 | 1% | outside top 12 |
| Denmark | – | – | 5 | 1% | outside top 12 |
| Segment | Domo | share | IBM Cognos Analytics | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 190 | 22% | 502 | 18% | Domo |
| Personal care and wellness | 96 | 11% | – | – | outside top 12 |
| Marketing & communications | 81 | 9% | – | – | outside top 12 |
| Finance & accounting | 66 | 8% | 817 | 29% | IBM Cognos Analytics |
| Sales | 54 | 6% | 61 | 2% | Domo |
| Product, program & project management | 43 | 5% | 168 | 6% | even |
| Software engineering | 43 | 5% | 173 | 6% | even |
| Logistics warehouse and transport | 33 | 4% | 59 | 2% | even |
| Retail & store operations | 28 | 3% | – | – | outside top 12 |
| IT operations & business systems | 23 | 3% | 280 | 10% | IBM Cognos Analytics |
| Procurement and purchasing | 16 | 2% | – | – | outside top 12 |
| Customer service & success | 15 | 2% | 23 | 1% | even |
| General management & consulting | – | – | 65 | 2% | outside top 12 |
| Human resources | – | – | 34 | 1% | outside top 12 |
| Administration & office | – | – | 24 | 1% | outside top 12 |
| Legal, compliance & risk | – | – | 23 | 1% | outside top 12 |
The companies behind each column
Companies using Domo →
Companies using IBM Cognos Analytics →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
IBM Cognos Analytics is named by 566 companies in job postings and Domo by 196; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/domo-vs-ibm-cognos-analytics)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Domo vs IBM Cognos Analytics: questions
Which is more used, Domo or IBM Cognos Analytics?
By companies naming it in their own job postings, IBM Cognos Analytics (566) over Domo (196). By website-and-DNS footprint, IBM Cognos Analytics (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Domo?
29% of Domo companies have 2 to 200 employees, against 28% for IBM Cognos Analytics. 42% of Domo companies have over 1,000 employees, against 50% for IBM Cognos Analytics.
Do companies run both?
0 companies name both in their postings, usually Domo in marketing and IBM Cognos Analytics in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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